WEDNESDAY, 16 JUNE 2021, KUALA LUMPUR - MATRADE will once again organise its signature programme known as the National Export Day via digital platform this year. The e-National Export Day (eNED@2021), themed ‘Reignite Your Exports’, will be live stream from 13 to 15 July 2021, to address the needs for Malaysian companies to manoeuvre through the challenging pandemic time to revitalise their export business.
The 3-day event will be officiated by the Honourable Senior Minister and Minister of International Trade and Industry, YB Dato’ Seri Mohamed Azmin Ali, who will deliver a keynote address on “Reinventing Business in the Pandemic and Beyond”.
The event agendas include CEO plenary sessions and panel discussions on topics related to business agility, export facilitation & financing, digitalisation, sustainability as well as global market opportunities. All these topics are crucial to Malaysian exporters given the disruptive environment they currently face. Some of the prominent industry leaders and panellists featured in the eNED@2021 are Datuk Nik Mohd Hasyudeen Yusoff, Datuk Michael Kang and Dr. Mohd Afzanizam Abdul Rashid.
“eNED@2021 is a programme not-to-be-missed by Malaysian companies as it is the largest exporters virtual gathering which brings in trade experts, export thought leaders, speakers and panellists including MATRADE Trade Commissioners who will share valuable insights on latest market trends, opportunities and effective strategies, in light of the ongoing imminent challenge for most businesses to survive during this pandemic time, said MATRADE Chief Executive Officer, Mr. Mohd Mustafa Abdul Aziz.
The first day of eNED@2021 will commence with a high-level plenary session between CEOs and top corporate executives which will discuss on the current global scenario affecting Malaysia’s trade interests and future export growth. The session will explore practical measures on how to reignite exports in the new normal environment. This will be followed by two panel discussions deliberating on the need by Malaysian companies to develop agile business strategies to ensure success in the global marketplace, as well as on the various platforms of financing for facilitating export growth.
Day Two will highlight pertinent topics on sustainability and digitalisation. Malaysian companies should leverage on sustainability as unique value proposition in positioning themselves globally as preferred sourcing partners and to stay ahead of competitors. Moreover, Google as the eNED@2021 event partner will provide insights on how the adoption of the digitalisation and technology based tools such as cross border E-Commerce and digital marketing could help Malaysian companies to expand exports.
The third and final day of eNED@2021 will present two interesting panel sessions with MATRADE Trade Commissioners from key markets to deliberate on the further impact of the US-China trade conflict, how Malaysian companies shall pursue the arising opportunities, as well as to benefit greater market access from the largest free trade agreement, the Regional Comprehensive Economic Partnership (RCEP).
“We expect another high response of Malaysian companies to the eNED@2021. This year’s theme will call on Malaysian companies to gear up efforts to continue the recovery and growth momentum to revitalise exports by leveraging on sustainability, digitalisation as well as free trade agreements like RCEP. These will enable Malaysian companies to continue enhancing presence in the spotlight of the international trade despite the current challenging time”, added Mr. Mohd Mustafa.
More than 2,000 Malaysian companies are expected to participate in eNED@2021. Registration to the event can be done online at www.exportday.my
About MATRADE
The Malaysia External Trade Development Corporation (MATRADE) was established on March 1, 1993 as the external trade promotion arm of Malaysia's Ministry of International Trade and Industry (MITI). It has 46 overseas network and 5 Malaysia’s regional offices that support its HQ, located at Menara MATRADE, Jalan Sultan Haji Ahmad Shah, Kuala Lumpur. Its functions are:
- To promote, assist and develop Malaysia's external trade with particular emphasis on the export of manufactured and semi-manufactured products and services;
- To formulate and implement export marketing strategies and trade promotion activities to promote Malaysia's export;
- To undertake commercial intelligence and market research and create a comprehensive database of information for the improvement and development of Malaysia's trade;
- To organise training programmes to improve the international marketing skills of Malaysian exporters;
- To enhance and protect Malaysia's international trade investment abroad; and
- To promote, facilitate and assist in the services areas related to trade.
About eNED
As part of MATRADE’s initiative to intensify its export promotion activities despite of the current Covid-19 pandemic, MATRADE will be organising the e-National Export Day (eNED2021) virtually for the 2nd time, a new concept of Export Day using digital platform. The purpose of eNED2021 is to embark on a programme that could reignite exports in the new normal in light of the current situation and to continue with efforts of nurturing and growing more Malaysian companies to become global champions.
Its objectives include:
Implication to Industry:
- a business platform for entrepreneurs and SME exporters to benefit immediately from the sessions in view of current difficulties in managing their cash flows.
- Keep abreast of the latest trends and opportunities in the global markets for exporters to strategise their export plan.
- Leverage on MATRADE’s global network and services available in assisting industry players to go global.
Implication to MATRADE:
- To gauge feedback from Malaysian companies in order to formulate export initiatives and strategies, as well as for the follow up dedicated programmes as continuity to eNED.
- More companies to register as MATRADE member
Some of the interesting topics lined up during the event include:
Plenary Session – A Conversation with CEOs: “REIGNITE YOUR EXPORTS”
Panel 1 – Strategy: “Formulating Business Agility for Continuous Success”
Panel 2 – Finance: “Money Matters: Updates on Exports Facilitation Incentives & Alternative Financing”
Panel 3 – Sustainability: “Can Sustainability ensure survivability and future proof your export agenda?”
Panel 4 – Digtalisation: “Beyond Pandemic: Maximising E-Commerce Opportunities”
Panel 5 – The Trade Conflict: What’s Next? & The Arising Opportunities
Panel 6 – RCEP: An important catalyst in Boosting Trade & Competitiveness
