Mercedes-Benz Malaysia (MBM) today launches the new Mercedes-Benz E-Class, signifying a new era of intelligence and luxury. Refreshed with a new attitude, the new E-Class portrays a new form of luxury with the latest innovation and exclusivity.

Sagree Sardien, President & CEO of Mercedes-Benz Malaysia said “The new locally-assembled Mercedes-Benz E-Class continues to set the standards in automotive luxury. It has gone through several stages of redefinition over the years to maintain the variety of top-class innovations, memorable highlights and a luxurious, stylish interior with high-value perception. The new E-Class creates history by going the extra mile in the evolution of safety, comfort and performance while upholding the standards of design and luxury. Customers will get to experience first-hand, the latest-in-class luxury and performance as well as superior technology.”

Michael Jopp, VP of Marketing and Sales at Mercedes-Benz Malaysia said “The Mercedes-Benz E-Class has been the heart of the Mercedes-Benz brand for many generations. This emotionally appealing and at the same time intelligent vehicle is also extremely successful in Malaysia. To date, more than 10,000 customers in Malaysia have bought the current generation E-Class limousines. Adding to this success, today the E-Class limousines have undergone a comprehensive update featuring top of the line additions such as the next-generation MBUX infotainment system and the class-leading safety and assistance systems. Customers can rest assured knowing that when it comes to comfort, luxury and safety, the E-Class is truly at the top of its class. ”

With over 14 million vehicles delivered since 1946 globally, the E-Class is the bestselling model series in the history of Mercedes-Benz.

New attitude

The enhanced dynamics and the upgrade of the E-Class are immediately reflected in its exterior. The expressive design ensures an agile overall impression. As standard, the E 200 comes with the attractive Avantgarde exterior, which significantly emphasises the dynamism and elegance of the vehicle. Its features include a sleek new grille with newly-designed LED high performance headlamps and tail lights, bonnet with a pronounced power domes, and complemented with 18-inch 5-twin spoke light alloy wheels. The interplay of all design features results in a desirable vehicle.

The AMG Line on the E 300 features with a new bumper in the style of the AMG Performance model and 19-inch AMG 5-twin-spoke light-alloy wheels. Its MULTIBEAM LED headlamps now includes ULTRA RANGE high beam.

E-Class rear end is also with a new bumper, split tail lamps and a new boot lid. The inner design of the tail lamps was revised for all models.

The two new paint colours, grey metallic and high-tech silver available for the E-Class as part of the model refresh.

New intelligence 

The interior of the E-Class combines everything that is exclusive to the Mercedes-Benz luxury with fine materials and class-leading innovation. 

The new multifunction steering wheel in genuine leather combines fine materials with innovative ease of operation.  The control surfaces sport a high-gloss black finish, while the trim elements and surrounds have a light longitudinal-grain aluminium trim in the E 200 Avantgarde, and open-pore black ash wood trim on the E 300 AMG Line. 

The instrument cluster and the media display are controlled by swiping along the Touch Control buttons. The operating principle of the Touch Control buttons changes from optical to capacitive. A mechanical system was no longer needed, and the touch surfaces also are less susceptible to fingerprints. Whether the driver has control of the steering wheel is now determined by means of capacitive.

The design of the front seats accentuates the sporty aura of the interior. They offer strong lateral support without compromising on comfort. The seat contour follows the pronounced side bolsters and, depending on the specification, the centre section has sporty transverse or modern longitudinal seams. The colours of the centre sections of the seat backrest and cushion are matched to the overall sculpture of the seats. Numerous material combinations ranging from ARTICO man-made leather in the E 200 Avantgarde Line to genuine leather in the E 300 AMG Line.

New luxury 

The new E-Class is equipped with the latest generation of the MBUX multimedia system (Mercedes-Benz User Experience) displayed in the Widescreen Cockpit, which includes two 12.3 inch displays. The information in the instrument cluster and on the media display is easily legible on the large, high-resolution screens. An emotive presentation with brilliant graphics underlines the comprehensibility of the intuitive control structure.

The new E-Class has the latest generation of Mercedes-Benz driving assistance systems providing cooperative support to drivers. This results in an especially high level of active safety: as the E-Class is able to react if the driver doesn't. The hands-off recognition now works on a capacitive basis. This enhances user-friendliness when driving in semi-automated mode. To inform the assistance systems that the driver still has control of the E-Class, a slight steering movement was previously required as feedback. 

The new steering wheel now features a pad with the appropriate sensors in the rim. These register whether the driver is holding the wheel. If the system detects that the driver does not have their hands on the steering wheel for a certain time, a warning cascade is started, which finally activates Emergency Brake Assist if the driver continues to be inactive.

As standard, the E-Class comes with Active Brake Assist, which in many situation is able to use autonomous braking to prevent a collision or mitigate its severity. The system is also able to brake for stationary vehicles and crossing pedestrians at typical city speeds and even to prevent collisions, depending on the situation. As part of the Driving Assistance Package, this is now also possible when turning off across the oncoming lane.

Active Parking Assist with PARKTRONIC and 360° camera on the E 300 AMG Line makes it possible to enter and leave parking spaces automatically. The system facilitates the search for and selection of a parking space as well as entering and leaving (if the vehicle was parked automatically) parallel and end-on parking spaces or garages. For the first time, the new E-Class is able to recognise and use parking spaces which are only marked as areas on larger sites, for example. The 360° camera on the E 300 transmits an even more realistic image to the media display, which includes an expanded side view. When leaving a parking space, the system is able to warn of traffic crossing behind the vehicle and can apply the brakes in case of doubt. 

The E 300 AMG Line comes with Driving Assistance package Active Distance Assist DISTRONIC, Active Steering Assist, Active Brake Assist, Active Lane Keeping Assist, Active Blind Spot Assist and PRE-SAFE® PLUS.

URBAN GUARD: Intelligent interlinking of hardware and digital solutions for protection against crime

With URBAN GUARD, the intelligent interlinking of hardware and digital solutions that satisfies the worldwide rise in customer demand for security and property protection.

The URBAN GUARD Vehicle Protection package provides all-round monitoring. It comprises an anti-theft alarm system plus tow-away protection which is able to detect changes in position. Movement in the vehicle interior also triggers visual and audible warnings. The driver will be notified of theft or parking damage detection through the Mercedes me app.

Together with Mercedes me, the URBAN GUARD Vehicle Protection enables all-round monitoring of the parked vehicle. URBAN GUARD comprises an anti-theft alarm system, tow-away protection with visual and audible warning in case of a detected change in position, an alarm siren, interior monitoring (triggers in case of movements in the interior) as well as a pre-installation for theft and parking collision detection. 

Step Up Agility Financing Plan by Mercedes-Benz Financial 

The Step Up Agility Financing Plan is designed with your ultimate driving needs in mind. Enjoy your new Mercedes-Benz while we ensure you are being taken care of with unrivalled benefits such as lower monthly instalment, flexible end of agreement options, MobilityPlus* programme and most importantly, we guarantee the future value of your car no matter what happens. 

Perfectly tailored for individual who seeks performance, value, unrivalled benefits and peace of mind at the wheel. The Step Up Agility Financing Plan starts from RM2,388** per month for the Mercedes-Benz E200 and  RM2,988 for the E300 AMG Line for a limited time only. 

For more details drop visit http://mb4.me/StepUpAgility or speak to a Finance and Insurance Executive at your nearest Mercedes-Benz Autohaus.

*A guaranteed temporary Mercedes-Benz replacement car when yours is sent for service and maintenance or warranty claims, for 48 hours or more. **Monthly instalment above is calculated based on a 5 years tenure and downpayment of approximately 10%.

Terms and conditions apply.  

The new Mercedes-Benz E-Class at a glance:

*Recommended retail price is effective until the end of the tax-free incentive period.

For more information or to place your booking, kindly visit www.mercedes-benz.com.my/e-class.

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