Dr Irma Skincare founder, Dr Irma Shida Abu Samah is a certified dentist running her dental practice in Johor.
Kuala Lumpur, 16 August 2021 - Homegrown halal-certified and 100% vegan skincare brand, Dr Irma Skincare, has launched a new premium range called “Dermoseries - Perfecting Skincare”. Dermoseries makes natural-based skincare accessible to all with the finest natural ingredients. With this, the new series can be used by both men and women of all ages and skin types, especially with sensitive skin and eczema.
Founded by Bumiputera entrepreneur and practising dentist Dr Irma Shida Abu Samah, Dr Irma Skincare prioritises ingredients and approaches that are both religiously compliant and environmentally conscious allowing anyone to use the products worry-free.
Commenting on the new Dermoseries, Dr Irma Shida explained that the modern skincare enthusiast knows that it's all about what goes into your product. “The ingredients feed your skin. That's why we emphasise good quality natural products that can help skin look better now as well as in the future. Our skin cells shed throughout the day, so constant and consistent care is important and by using the best and safest ingredients, we help you keep your skin even healthier,” said Dr Irma Shida.
Dermoseries Perfecting Skincare Set comes with 2-in-1 cleanser moisturiser and 2-in-1 suncover moisturiser.
“Dermoseries - Perfecting Skincare” Offers a 2-step Solution to a Younger, Healthier Skin
A perfect skincare regime does not need to have 10 different steps, so to speak, to be effective, as proven by “Dermoseries - Perfecting Skincare”.
The Dermoseries range comes in a set of two bottles, Dermo Klin and Dermo Screen. Dermo Klin is a 2-in-1 cleanser moisturiser that helps to reduce breakouts without stripping away the natural skin barrier by effectively removing makeup, dirt and dead skin cells from deep in the pores. Meanwhile, Dermo Screen is a 2-in-1 suncover moisturiser that helps to repair, maintain and preserve the skin barrier, minimises pores and protects the skin from harmful rays to achieve healthier, smoother and younger skin.
“With the Dermoseries, we want to prove that having perfect skin doesn’t have to be complicated. That’s why we have just two products that do the job effectively regardless of gender or skin type. We carefully formulate our products to suit all skin types because generally speaking, the needs of men’s and women’s skin are quite similar. Any variations in tone and texture are slightly different which does not necessarily validate the need for different products. Regardless of gender, everyone could use gentle cleansing, hydration, and sun protection, which our Dermoseries is all about,” explained Dr Irma Shida.
The Dermoseries is infused with natural ingredients like virgin coconut oil and soy extract.
Pampering Yourself Naturally
Dr Irma Skincare infuses au naturel hydrating, firming and smoothing ingredients in the Dermoseries like virgin coconut oil and soy extract while managing to keep the formula pleasantly lightweight with a delightful scent.
Virgin coconut oil bolsters our skin's protective layer while maintaining its natural moisture to keep the skin supple and hydrated. Meanwhile, soy extract gives your skin that matte and fresh finish by controlling signs of ageing and reducing sun damage. As a special bonus, both of these natural ingredients interact to promote collagen production so the skin appears firmer and younger.
“At Dr Irma Skincare, we truly value what nature has already provided us. This is why we utilise only the finest natural raw materials including fruit extract, flowers and plants imported from the United Kingdom and Canada. We practice special care and utilise a methodical monitoring system during the whole manufacturing stage to guarantee the consistency of quality and safety of products. I believe passion shows in our final products and ultimately on the skin of our loyal brand use,” Dr Irma Shida added.
The Dermoseries steers clear of harmful ingredients, especially sulphates, parabens, and fragrances to provide the most comforting and risk-free skincare experience. These ingredients that are often present in mainstream skincare products can lead to skin irritation, redness, dryness, itching, hives and inflammation.
Dr Irma Skincare hand sanitiser effectively kills 99.99% of viruses and germs, including COVID-19.
Dr Irma Skincare Produces Hand Sanitiser to Help Prevent the Spreading of Coronavirus
Dr Irma Skincare isn’t just about protecting your skin though, with the pandemic ongoing the brand also has a line of hand sanitiser sprays dubbed, "Sanitizers SuperWangi" that effectively kills 99.99% of viruses and germs, including COVID-19. It comes in five types of scents in an easy-to-carry bottle - floral, citrus, fruity nectar, sweet and lavender rose.
Dr Irma Shida was inspired to create her namesake brand in 2016 after going through a terrible phase of bad skin and not being able to find any existing skincare brands in the market that worked for her. Together with a team of certified chemists, the Dr Irma Skincare brand was born with the express goal of creating the right skincare formulation that is safe to be used by people from all walks of life.
On top of her entrepreneurial goals to have the brand widely known as a homegrown Bumiputera premium personal care line, Dr Irma Shida also aims to aspire more households and younger generations to generate an active side income by welcoming them to register as a drop shipper or a sales agent. To date, the brand has onboarded more than 50 dropshippers and sales agents.
With its presence in the Malaysian and Indonesian market, Dr Irma aims to expand its reach to Singapore by 2022 Dr Irma’s wide range of personal care products can be found at https://drirma.com.
