KUALA LUMPUR, 23th August 2021 - It is announced that two new models of Toshiba’s Ultra HD 4K TV are released today in Malaysia, the flagship model – Z770, and the premium model – M550.  Both models have a wide colour gamut display and a powerful sound system. Thanks to the smart features with Android™ TV, both models enable the easy access to exciting contents, and therefore provide the new world of an extreme real viewing experience.

REGZA Engine 4K PRO with Wide Colour Gamut Display for Extreme 4K Reality

Z770 series as Toshiba’s flagship Ultra HD 4K TV offers the extreme 4K reality with the combination of the Quantum Dot Colour Technology and Toshiba’s core intelligence - REGZA Engine 4K PRO, which is newly developed 4K picture engine. The power of machine learning and the picture maestro of Japan laboratory made the core engine feature called “AI Ultra Essential PQ Technology.” It enables to intelligently optimise the picture quality and produce the maximum power of the Quantum Dot Colour Display for incredible real 4K experience with professional theatre-level picture quality. The engine also has Toshiba’s unique upscaling technology “AI 4K Resolution+” that intelligently reproduces the detail textures and reality when upscaling Full HD or smaller contents to 4K resolution. Therefore, the users can enjoy the near-4K picture quality with any content such as TV programs, DVD, Blu-ray, and streaming content.

Toshiba’s premium Ultra HD 4K TV, M550, comes with the REGZA Engine 4K, a high-performance 4K engine for stunning picture quality. The combination of Ultra Essential PQ Technology, 4K Resolution+ , and high-quality Wide Colour Gamut LCD display provides an incredible Ultra HD 4K image in breathtaking picture quality. Therefore, users can enjoy immersive real vision in professional theatre quality.

Designed and Fine-tuned in Japan for Your Better Lifestyle

Here in Malaysia, it is important to create technologies beyond convenience and comfort to adapt to the trends and digital lifestyle. For providing quality time, both TV models are designed and fine-tuned in Japan. With a bezel-less design that adheres to Toshiba TV’s philosophy, ‘Essential Beauty,’ fits the modern lifestyle nowadays.  All Toshiba TV models are fine-tuned at Toshiba TV laboratory in Japan to achieve Toshiba’s picture and audio concept by carefully calibrating the engine and hardware devices. As a result of long hours of fine-tuning, especially to reproduce the real and naturally vivid colours for wide colour gamut displays, both Z770 and M550 bring an extreme real 4K live experience to life.

Toshiba’s flagship Ultra HD 4K TV Z770 series

65” RRP at RM6,999

Z770 Series – Flagship Ultra HD 4K TV Fully Loaded to Meet Your Viewing Style.

Toshiba’ flagship Ultra HD 4K TV Z770 has everything that consumers need.  It provides the “intelligent” professional theatre-level picture quality by the combination of AI capable REGZA Engine 4K PRO and Quantum Dot Colour Display.  AI Picture Optimiser, an iconic feature of AI Essential PQ Technology, intelligently recognises scenarios (e.g. face, building, snowing, indoor lighting, etc) in every frame to provide the precise picture optimisation suitable for each scenario just like it is tuned by picture professionals.  

In addition, the Full Array Local Dimming improves the overall contrast dramatically, whereas the Ultimate Peak Brightness adds the real brilliance to the scene. Moreover, Ultimate Motion 120Hz, Toshiba’s unique motion smoother with the double-speed circuit, generates 120 frames per second to provide more fluid and clearer motion for fast-action sequences, which puts the users into the moment. 

Z770 also provides a private theatre environment with various cinema-oriented features. IMAX Enhanced combines the 4K HDR and DTS audio technologies, which offers the best-in-class superior theatre experience with extreme thrills. Dolby Vision IQ with the ambient light sensor dynamically adjusts accordingly for the optimum picture of HDR contents. 

The newly designed audio system for Z770 also attracts consumers.  The REGZA Power Audio PRO+ comes with a 30W Quad Passive REGZA bass woofer and dual 25W Clear Direct Two-way Speakers. The total 80W powerful set of speakers is fully tuned by optimised amplifier to reproduce the reality and impact of every scene. Its Front Firing Speaker layout makes the powerful sound directly reach the soul.

There are lots more for excitement. AMD FreeSync™ Premium enables smooth stutter-free gameplay up to 120Hz. Thanks to Far Field Voice, users can use their voice to control TV and easily access their favourite contents through Google Play™ Store.

Toshiba’s Premium Ultra HD 4K TV M550

65” RRP at RM4,999

55” RRP at RM3,999

50” RRP at RM2,999

M550 Series - Premium Ultra HD 4K with Powerful Sound.

Toshiba’s M550 comes with REGZA Engine 4K provides an immersive real vision with heart-shaking sound. The Ultra Essential PQ Technology combined with a Wide Colour Gamut display generates outstanding Premium 4K Ultra HD images for a professional theatre-level experience at home. 

Supported by Auto View, M550 automatically adjusts the picture settings according to the ambient light environment. The combination of Super Contrast Booster and Adaptive Dimming Technology enhances reality by optimising the contrast for stunning reality.

The REGZA Power Audio Pro that equips the 25W Power Bass Woofer and the dual clear direct speakers that generate the very thick and rich sound, giving the consumers the authentic acoustic experience at home. Dolby Vision-Atmos also provides the cinematic viewing experience with detailed and high-quality audio-visual performance, which brings a live theatre experience to life.

Consumers can enjoy various contents on Toshiba M550 too, as it is compatible with Google Voice Search, where users can easily access the Google Play Store to browse and watch any content they prefer. 

There is a lot more to talk about Z770 and M550. Toshiba’s 4K TVs are offering a new world of viewing to the consumers. The common features for both smart TVs such as a Colour Re-master Pro, Super Contrast Booster, Football Mode, and various restoration technologies provide a breathtaking viewing experience.

For more updates and details on products’ availability, stay tuned to the official Toshiba TV Malaysia Facebook page, Instagram account (@toshibatvmalaysia), and YouTube channel. For any product inquiries, feel free to contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.. 

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