Will Smith resting between sets while sitting on a gym weight bench, wearing Fitbit Charge 4.
MALAYSIA – August 30, 2021 – Actor, producer, and musician, Will Smith, is joining the Fitbit family as our newest ambassador. As part of the strategic partnership, Fitbit and Will have teamed up to create exclusive content across social, Fitbit Premium, and the upcoming YouTube Originals docuseries, “Best Shape of My Life.”
A Premium Focus
To help you rebuild and redefine your routine, Fitbit and Will Smith are partnering to develop exclusive content within Fitbit Premium, which will feature a variety of health and wellness programs that focus on both physical and mental aspects of strength that define better health today. Through video sessions featuring Will and his training team, Premium members can join along this journey through workouts, mindfulness sessions and more with everything from HIIT and strength training, to yoga and meditation.
The first session, launching on September 27, is designed to set the tone for your day with an inspiring and approachable workout with Will and his trainers. Not only will this content offer a peek into Will’s own journey, but they conveniently fit into your daily routine – anytime and anywhere. The program will expand over the coming months and joins the library of more than 500 workouts and mindfulness sessions already available to Premium members.
Will Smith wearing Fitbit Charge 4, green shorts, a green shirt and camouflage leggings, takes a boxing stance in the sand dunes.
Get in the Best Shape of Your Life
Over the past year, Will, like many of us, struggled with the lack of a regular routine, including his very public admission that he was in the “worst shape of (his) life.” Now as he’s rebuilding his regimen, he’s documented his personal journey and progress along the way. As a Fitbit user, Will has recently been using Charge 4 to help him get in better shape and redefine his health and wellness goals, tracking everything from his calories burned, activity and exercise, and daily steps counted.
Debuting later this fall on his YouTube Channel, the six-part YouTube Originals docuseries, "Best Shape Of My Life," produced by Westbrook Media, will chronicle Will's journey as he challenges himself to improve every aspect of his health and wellness, teaming up with special guests along the way. Throughout the series, he’ll be using Fitbit to help him as he redefines his health and wellness goals, tracking everything from his calories burned, activity and exercise, and daily steps count, while also finding more time for mindfulness and improving his sleep.
Fitbit will be featured throughout his journey, so stay tuned to learn more and keep an eye out for how he’s using all the great new holistic health tools on his new Charge 5 as well.
Will Smith running on a track, wearing green running shorts and shirt, and Fitbit Charge 4.
You can join-in on Will’s journey to better health with a Fitbit Premium membership, and be sure to follow Fitbit for even more behind-the-scenes looks in the coming months.
About Fitbit
Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. Fitbit designs products and experiences that track and provide motivation for everyday health and fitness. Fitbit products are carried in approximately 39,000 retail stores and in 100+ countries around the globe. Fitbit’s diverse line of innovative and popular products include Fitbit Sense™, the Fitbit Versa™ family of smartwatches, Fitbit Charge 4™, Fitbit Inspire 2™, Fitbit Luxe™, Fitbit Ace 3™ trackers and Fitbit Aria Air smart scale. The Fitbit platform delivers personalized experiences, insights and guidance through leading software and interactive tools, including the Fitbit app, and Fitbit OS for smartwatches. Fitbit’s paid subscription service, Fitbit Premium, provides advanced analytics and actionable guidance in the Fitbit app to help you reach your health and fitness goals. Fitbit Premium + Health Coaching provides one-on-one virtual coaching with expert health coaches and personalized plans based on your Fitbit data. Fitbit Health Solutions develops health and wellness solutions designed to help increase engagement, improve health outcomes, and drive a positive return for employers, health plans and health systems.
Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit in the U.S. and other countries. Additional Fitbit trademarks can be found www.fitbit.com/legal/trademark-list. Third-party trademarks are the property of their respective owners.
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