KUALA LUMPUR: Homegrown wholesome lifestyle online store, Signature Market, today announced the appointment of former Pos Logistics Berhad Head of Commercial, Mohd Aznan Aziz, 53, to head its operations team in preparation for its debut on the local stock exchange. 

“For an e-commerce brand that operates on a direct to consumer model like Signature Market, operation is key especially as we inch closer towards IPO and continue to capture a larger market share. 

“This is to ensure that our customers remain satisfied with the best product quality, price and delivery timeframe while our operations are optimised in order to maintain our quality, avoid wastage and employees stay motivated. 

“As such, I believe that Aznan with his experience in the logistic industry and background in fast moving consumer goods and food safety is fitting to where we are heading,” said Signature Market CEO Edwin Wang. 

Commenting on his appointment, Aznan said that he will be focussed on three areas -- delighting customers, thrill shareholders and satisfy the employees. 

“Currently, about 37% of our customers are able to receive the products they order on the next day. The plan is to achieve 80% by July next year through enhancement in our Enterprise Resourcing Planning system. 

“To do so, we need to ensure that the product quality remains consistent, inventory optimised, and achieve zero wastage in the production line. We also need to ensure that employee’s welfare are being taken care of as they are our assets,” he said, adding that achieving a balance in all these areas are key in optimising returns and delighting the shareholders. 

Aznan added that Signature Market had also purchased two automated packing machines in order to improve productivity and quality. These machines are able to increase its packing time frame by between four to 10 times compared to the manual method and his goal is to ensure that return on investment on the machines are achieved within the next three years. 

He will also be overseeing further cost improvement efforts especially in the area of logistics especially shipments to east Malaysia. 

“By rationalising and optimising deliveries, logistics spend could potentially be reduced by 15-20 per cent,” Aznan said.

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