Kuala Lumpur, 26 November 2021 – While Malaysia is starting to reopen its borders again and shifting to the endemic phase, the nation is still in a cautious state and the battle with the pandemic is still ongoing with the healthcare sector working tirelessly day and night to treat COVID-19 patients. However, people have the unconscious thought that frontliners are only considered for those in the health sectors, but they forgot that there are other frontliners who are soldiering on to keep everyone safe and sound, at the same time doing their utmost best to provide daily services to make life easier for us - sometimes at the stake of their own safety and emotional well-being.
Fully aware of the challenges faced by the ‘forgotten’ frontliners to keep moving forward, SUPER Coffee together with fellow frontliner and influencer, Dr Say Shazril has raised awareness in a recent video that frontliners are more than just those in the health sectors, but also involved those working day and night to keep the community moving forward, which include the delivery drivers, security guards, cleaners, support staff and among others. SUPER Coffee is determined to fuel the "Everyday Heroes" by having their SUPER rider, Dr Say Shazril to take on the good deed to reach out to fellow frontliners with SUPER’s notable coffees to help them refresh their minds and get through the day amidst the pandemic, while also letting them know they are in Malaysians' hearts and that the nation is grateful for their endurance to keep plodding on.
Fiona Tan, General Manager of JACOBS DOUWE EGBERTS RTL SFM MY SDN. BHD shared that during the pandemic, these ‘forgotten’ frontliners are still dedicated to carry out their day-to-day duties and try their best to serve the nation with the essential services when needed, even with limited resources. As such, serving a small contribution of beverage to these frontliners is a reminder of strength to them of the hero they are - inspiring them to believe in themselves and motivating them to continue with what they do best, despite the never-ending challenges.
“The dedication that these frontliners gave is commendable - they put themselves out there in the service of others and kept the ‘rakyat’ safe in the comfort of their own home. We truly appreciate this selfless gesture of the unsung heroes and willingness to make sacrifices to contribute to the people in time of their needs.
“During the MCO, we witnessed the rakyat taking matters into their own hands to aid people in need through initiatives like food banks, monetary donations and many more. At SUPER and as citizens of Malaysia, we banded together to care for our "Everyday Heroes" by lifting their spirits and offering visibility to all those who assisted us during this pandemic - to let them know they’re not forgotten,” said Fiona.
While we are still fighting to reduce the number of COVID-19 cases, Malaysians are united more than ever in their desire to reclaim the country's safety as much as they can. By being involved in initiatives to combat COVID-19 in any way possible, it does not only reduce the pressure on the community as a whole, but also elevate in one another the spirit of hope and comradeship in this battle together.
“By doing what we can, we are not only bringing smiles to the faces of our frontliners, but we are also fighting for our freedom against the outbreak - to walk around town in peace again. Even the slightest contribution makes a difference, be it in monetary or in the form of groceries, we are demonstrating that 'Malaysia Cares'.
“We hope that our fellow Malaysians will join us and #SapotBersamaSUPER to express their gratitude to our frontliners and to those who have made a good impact and contributed to the nation. Let us stand together and fight this pandemic with our heroes,” concluded Fiona.
Additionally, as everyone is now adapting to the new normal, SUPER Coffee recognised that every Malaysian is playing an important role to help one another out – making all of us heroes in our own way. That is why SUPER Coffee is planning to reward Malaysians through their Peraduan Wira-Wira Harian contest from now till 19 December 2021, where they will be giving out prizes worth up to RM50,000 including cash prizes, Thermomix TM6 and RM100 Touch ‘n Go reload pins.
For more information on Peraduan Wira-Wira Harian contest, you may log on to https://www.facebook.com/supermalaysia/
For more information of JACOBS DOUWE EGBERTS RTL SFM MY SDN. BHD, please visit https://www.supereveryday.my/.
