Kuala Lumpur, 13 December 2021: In your everyday life, have you ever wanted something but were given something else? Maybe. But should you accept it? Definitely not, because in your heart you know it is not what you really want. Just as when you ask for a particular brand and are handed a similar, but different, brand. Every time you accept a brand that you did not want, you know you are compromising. Because similar does not mean the same.
Eye Mo is an established brand, having been in the market for decades and becoming a household brand for Malaysians. Eye Mo is so synonymous with eye drops that many consumers use the term “Eye Mo” to refer to eye drops as a category, not just a product. As such, oftentimes when Malaysians ask for an Eye Mo, they are offered other eye care products.
To further compound this, Eye Mo was absent in the market during the period between 2013 and 2017, which led to consumers getting used to being offered other products that were not Eye Mo, despite actually asking for an Eye Mo. In some instances, consumers were given other brands that had a name or packaging that looked like Eye Mo.
After Eye Mo came back to the market in 2017, when consumers asked for Eye Mo, sometimes they were still being offered other brands.
Eye Mo realised it has to take on the responsibility of educating and empowering Malaysians to get what they really want through the “The Real Thing” Campaign. Launched today, this campaign aims to tell Malaysians that Eye Mo is back in the market and to position the brand as the real thing. The real Eye Mo that Malaysian consumers have known for many years and want.
Weitarsa Hendarto, Senior Vice President Marketing & International Operations Combiphar said,
“Eye Mo today launched The Real Thing Campaign to continue driving awareness that Eye Mo is back in the market. Also to educate and empower Malaysians to insist on getting Eye Mo when they ask for an Eye Mo, not any other brand,”
He also added “There’s only one Eye Mo, the real thing that Malaysians have known and trusted for many years. When it comes to one of our most important senses, we should not compromise on getting what we believe is best and what we really want.”
To elevate this Campaign and make it even more real for Malaysians, Eye Mo has engaged Luqman Podolski, the popular and famous content creator, to connect with the younger consumers in Malaysia.
Luqman shared his ‘unreal’ experiences with the audience, and one instance where upon seeing a woman from the back, he thought her to be his friend, but when he said ‘Hi’, and she looked back at him, he realized that she was a total stranger.
He also shared that almost every one of us has picked up a pack of chips or a branded t-shirt only to realize it is was only similar to the brand we wanted, but not what we really wanted. He found the answer to these relatable incidences with Eye Mo The Real Thing Campaign.
Luqman has been a long-time Eye Mo user, keeping Eye Mo handy during the shoots, while drafting a script, and even during ordinary activities such as browsing or commuting. He also admits to keeping Eye Mo Regular and Eye Mo Moist in his pocket at all times.
Speaking at the launch, Luqman Podolski said, “I am so thrilled and honored to be part of The Real Thing campaign with a brand that I always used since a long time. I’m glad to be part of Eye Mo’s family to educate Malaysians and empower them on getting The Real Thing. Insisting on the Real Thing is something I truly believe in,”
“For instance, when I go to buy personal care, even when the promotion personnel offer similar products, I will never accept. To me, similar does not mean the same. Even something small like going to a mamak stall; even if friends says just adjust with whatever they give or have, I will always insist on what I really want - the real thing. At the end of the day, my life is the sum of the choices I make. I have to insist on the real things to make my life real,” he emphasized.
With collaboration between Luqman Podolski and Eye Mo, there’s a video that playfully depicts how our irritated eyes can affect our ability to tell what’s real and what’s not. The Real Thing Campaign also created conversations on social media i.e Instagram, Facebook, Tik Tok and YouTube with younger generations.
In Malaysia, Eye Mo offers two variants: Eye Mo Regular drops, designed to help soothe and relieve minor eye irritation or burning sensation of the eye caused by smoke and dust; and Eye Mo Moist, to moisturise and refresh eyes which have become dry and tired from reading or working for long hours in front of a computer.
Weitarsa added “The brand is famous for being efficacious and trusted not only in Malaysia, but also in other countries such as Singapore, Hong Kong, the Philippines, Cambodia, Mexico, Brunei Darussalam and many more. On behalf of the Eye Mo team, we take this opportunity to thank Malaysians for the trust and support for the brand over decades making it the household brand in Malaysia. We look forward to your continuing support.”
Even during these challenging times, brands like Eye Mo collaborate with the right partners to offer consumers the confidence to insist on what they want. Share this message with your family and friends and ask them to always get The Real Thing - Eye Mo Regular and Eye Mo Moist, now available at over 2,000+ leading pharmacies nationwide.
