KUALA LUMPUR – Publicis Groupe Malaysia has been awarded the BMW Group Malaysia remit which covers  BMW passenger cars, Motorrad and MINI business units respectively. The scope of appointment covers  strategic planning, creative advertising, and digital for the brands, and will commence from April 2022.  

The pitch process saw winning strategy, creative and integrated ideas which covered the enhancement of the  consumer journey, elevating consumer brand experiences, crafting a sustainability narrative, and building  brand relevance for each brand and their audiences. As the automotive industry transitions to electric  mobility, Publicis Groupe developed a compelling strategy and holistic ideas for the pitch on how to lead,  promote, and educate electric vehicle adopters for the BMW and MINI brands.  

Publicis Groupe Malaysia are setting up bespoke hybrid teams to manage the brands separately with domain experts and related automotive experience.  

Neil Hudspeth, CEO of Publicis Groupe Malaysia said, “I could not be happier and prouder to warmly  welcome BMW and Motorrad to the Groupe, and of course continue our relationship with MINI, one of the  world’s most recognisable car brands. It is incredibly rewarding to see world class work being recognised by  world class and storied brands, and we look forward to achieving great things together over the next five  years, especially as together we can help shape the automotive narrative in Malaysia.” 

Publicis Group Malaysia is the current incumbent agency for MINI Malaysia.

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