Kuala Lumpur, 13 April 2022 – Ahead of schools reopening at the end of March, Goodday Milk, one of Malaysia’s favourite milk brands since 1968, has launched its Goodday’s Happee PPVs campaign. Meant to brighten up the vaccination experience for children by providing a fun filled activity for them, Goodday’s Happee PPVs is a continuity campaign from the brand’s previous Goodday’s Happee PPEs campaign back in November-December 2021.
With the rise of Covid-19 infections from school clusters, Malaysia officially ramped up vaccination efforts for children aged 5 to 11 from the 3rd of February 2022. The programme, which has seen almost 38.2% of children receiving their first dose (as stated by Covidnow, Ministry of Health) will provide many children with the protection they need from the disease and further prepare for a return to normalcy.
With this in mind, Goodday’s Happee PPVs aims to make vaccine stations more cheerful and kid-friendly for children who are getting vaccinated. Colourful vaccine stations decorated by attractive masterpieces designed by their peers will be a main focus. Additionally, children will be given an accomplishment board when having their photos taken at photo booths. The Goodday Happee PPVs campaign has also been giving the PPVs at WTC KL, Axiata Bukit Jalil, MMU and Emporis Kota Damansara a kid-friendly makeover. The cherry on the cake will be the delicious Goodday Milk products that will be distributed to the children once they have completed their vaccination at the centres.
“The rise in Covid-19 cases among our young ones have caused both children and their parents to worry about the possibility of getting infected by the virus. As we prepare for endemicity, it’s crucial that we do all that we can to ensure the next generation is vaccinated. We launched our Goodday’s Happee PPVs to pave the way for this, while giving children a happy experience when getting vaccinated. Here at Goodday Milk, we are always looking towards spreading goodness to our communities and we hope to continue doing this through our future campaigns and products,” said Jenny Wong, Vice President of Marketing of Etika Sdn Bhd.
Further amplifying the campaign, Goodday Milk will be rewarding 40 lucky winners with 2 cartons of Goodday Milk product vouchers on Shopee Mart. All they will need to do is post a picture of themselves post vaccination and decorate the photo with vaccination stickers and GIFs using their creativity and share the photo in the comment section of the Goodday’s Happee PPVs Facebook post with hashtags #GooddayMilkMalaysia and #GooddayHappeePPVs. From there, 10 lucky winners will be chosen each week and be entitled to the Shopee Mart vouchers. The contest will be carried out until Wednesday, 20 April 2022 to allow children ample time to submit their pictures.
Through this Goodday’s Happee PPV’s campaign, children will not only have great memories of their vaccination experience but will also have peace of mind amidst the pandemic while being able to enjoy their childhood. The next exciting looking vaccination centre can be found in Emporis Kota Damansara from now until Saturday, 30 April 2022.
For more information on Goodday Milk’s initiatives and future activities, stay tuned to Goodday Milk Malaysia Facebook page www.facebook.com/gooddaymilkmalaysia.
