Marrybrown, Malaysia's leading homegrown Halal Quick Service Restaurant (QSR), has been awarded the prestigious Iconic Franchise Award at the recent Malaysia Franchise Awards 2024. Marrybrown is the sole recipient of this distinguished accolade and has also received the Single-Unit Franchisee Of The Year and Multi-Unit Franchisee Of The Year. These honours underscore Marrybrown's commitment to excellence and its significant impact on the local and global franchising landscape.

Organised by the Malaysian Franchise Association (MFA), the Malaysia Franchise Awards celebrates outstanding franchise operators in Malaysia. The awards are based on a comprehensive list of criteria, including franchise system effectiveness, growth, and annual sales performance.

With more than 40 years of experience in the industry, Marrybrown has set the standard for quality, innovation, and support in the QSR industry. This recognition as the Iconic Franchise Award winner highlights the brand's unwavering dedication to delivering exceptional value and unique experiences to its customers and franchisees.

“We are immensely proud to receive the Iconic Franchise Award. This award is a testament to the hard work and dedication of our team, franchisees, and loyal customers. As a local Malaysian brand, we have always strived to bring ‘something different’ to the table, and this recognition motivates us to continue pushing the boundaries of excellence in the QSR industry,” said Daniel Chan, Chief Executive Officer of Marrybrown.

Marrybrown’s journey includes numerous notable milestones. From being the official café operator at the Malaysia Pavilion during Expo 2020 Dubai to receiving several awards such as the Putra Aria Brand Awards and the Organization Islamic Cooperation (OIC) Halal Product Companies 2023, Marrybrown has consistently innovated to enhance customer experiences. The launch of the MB App and the implementation of drive-in and drive-thru services further demonstrate Marrybrown’s commitment to customer convenience and safety.

“Our success is deeply rooted in our Malaysian heritage. We are committed to promoting local flavours and quality food globally. This award is not just a win for Marrybrown but for all our franchisees, employees, and Memang Best Fans who have been with us on this incredible journey. Their trust and support have been the cornerstone of our success,” shared Daniel.

Marrybrown's robust franchising system has been pivotal in facilitating its growth and expansion. With a network of over 500 outlets across 16 countries, Marrybrown has established itself as a formidable player in the global QSR market. The brand’s commitment to providing exceptional support and opportunities to its franchise partners has been crucial in achieving this remarkable milestone.

As Malaysia’s largest homegrown halal QSR chain, Marrybrown aims to continue setting industry benchmarks and inspiring future franchisees and entrepreneurs with its story of resilience, innovation, and dedication.

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