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Renowned Portuguese brand Sacoor Brothers, has been awarded two prestigious titles at the Retail Asia Awards 2024: Apparel Retailer of the Year - Malaysia and Brand Transformation of the Year - Malaysia. These accolades are a testament to the brand's commitment to excellence and its significant impact on the apparel retail sector in Asia.
Sacoor Brothers Southeast Asia CEO, Hugo Carriço, accepted the awards on behalf of the brand, at the official ceremony held at Marina Bay Sands Expo in Singapore. In his acceptance speech, Carriço expressed gratitude for the recognition, attributing these milestone wins to the brand’s dedication to continuous innovation, high-quality apparel and premium service offerings.
Headquartered in Lisbon, with major operations in Dubai, Riyadh, and Kuala Lumpur, Sacoor Brothers has effectively leveraged its strategic locations to penetrate key markets. The brand's transformative journey in Malaysia over the past year has been marked by redesigned store concepts, experiential events and collaborations with local and international figures.
These innovative steps perfectly complement the brand’s existing offerings, such as their in house alteration services, the Sacoor Club loyalty programme, and their premium apparel range – from elegant formal wear to refined casual attire – all designed in Portugal to ensure superior fit and quality.
Strategic collaborations with international figures, such as the Portuguese National Football team, have broadened the brand's appeal, connecting with a diverse customer base. Significant investments in staff training and development through the Sacoor Business School have further enhanced its service quality across its global boutiques.
Sacoor Brothers' dual wins at the Retail Asia Awards 2024 not only celebrate its commercial success and innovative retail strategies but also highlight its role as a leader in the global fashion industry. As the brand continues to expand and evolve, its focus on quality, innovation, and customer satisfaction remains the foundation of its success.
