The Malaysia Media Specialist Association (MSA) is delighted to announce the highly anticipated MSA Festival and Awards 2024, set to take place on August 23, 2024, at the Sheraton Hotel, Petaling Jaya. This premier event is poised to gather over 1,000 participants from the marketing, communications and media fraternity comprising of clients, media professionals, technology partners, and sponsors.

For over two decades, MSA has been the beacon of unity and progress within the media communication industry, explained Sheila Shanmugam, the newly elected President of MSA and Organising Chairperson and Jury Chair of MSA Awards 2024. With the media landscape in a flux, undergoing seismic shifts propelled by technology, changing consumer behaviour, and global events, the media industry stand at a crossroads with the choice to adapt and innovate or succumb to the forces of change. 

“The future of media isn’t predetermined; it’s an unwritten narrative awaiting our collective bravery. Let’s pioneer new frontiers, not merely with pixels and algorithms, but with hearts yearning to connect and minds daring to dream. This year’s festival and awards ceremony, beyond honouring excellence and challenging intellects, serve as a launchpad for the future,” said Sheila.

This year's theme, "Charting New Horizons," is a clarion call to embrace the transformative journey of the media and communication industry. 

“As pioneers and futurists, MSA members are the collective force that emboldens dreamers and doers. The MSA Festival and Awards 2024 embodies our commitment to fostering a culture of innovation and excellence in the media industry. This event is a testament to the collaborative spirit that drives our industry forward, and I am excited to see the transformative ideas and discussions that will emerge as we chart new horizons together,” she added.

Prepare to be inspired by an extraordinary lineup of panel speakers who will illuminate the path forward with their wisdom and insights. Key note address will be delivered by Dr. William Tan, the “Singapore Paralympic Superman,” who will share his extraordinary journey of resilience, determination, and triumph. In line with the theme “Charting New Horizons”, his talk aims to inspire the audience on a shared commitment towards innovation, the embrace of technology, and a collective exploration of uncharted territories. It calls on us to push boundaries, be inclusive, and tell stories in unprecedented ways. 

Notable speakers includes Albern Murthy, CEO CelcomDigi who will speak on the convergence of technologies and how it will reshape marketing and media. Khairy Jamaludin and Shahril Hamdan from Keluar Sekejap will speak on Navigating the Future of Media Communications: Trends and Challenges. Another interesting and trending topic would be the evolving role of influencers, discussed candidly by Khairul Aming from khairulamingbrand alongside with other notable panellist. 

For the complete list of speakers and their topics, please visit https://msa-festival.com/

The day will culminate in the spectacular Awards Night, a dazzling celebration of media excellence, where 163 finalists will be honoured for best work and best people categories selected by 70 jury members. This is a time to celebrate the heart and soul of all media professionals, many behind the scenes, who keep charting new courses that drive impactful media narratives in Malaysia. By charting these new horizons, we ensure that the Malaysian media industry remains at the forefront of positive change, influencing perspectives and fostering understanding amongst one another. 

In addition to the 18 Best of Use and 4 People and Community category winners, participants will vie for prestigious accolades. The coveted Grand Prix trophy will be bestowed upon the overall best entry by the esteemed jury. Furthermore, the Agency of the Year title will be awarded to the agency that scored the highest points across all categories , while the Advertiser of the Year honor will recognize the advertiser with the top score in the Best of Use categories. For more information on the categories, finalists and guidelines, please refer to https://www.msa-awards.com.

The MSA Festival and Awards 2024 is proud to be supported by its generous sponsors: Gushcloud, GrabAds, Redberry, MGID, Omnia, FMT, All Unite, Google, Hivestack, Seni Jaya, BillUps. The support and partnership of these sponsors are invaluable to the success of the MSA Festival and Awards 2024. 

Join MSA for a day of enlightenment, connection, and celebration, and together, we will chart new horizons and shape the future of media with boundless creativity, innovation, and collaboration.

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