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In a vibrant celebration of modern elegance and comfort, CoLegacy has unveiled its newly redesigned store at IOI Mall, Puchong. This grand reopening is more than just a store launch; it marks the beginning of a new chapter for CoLegacy, a brand that harmoniously blends Japanese quality with Malaysian creativity. The event captivated attendees with a sensory experience that showcased the brand's commitment to community and craftsmanship.
Revamping the Brand: A fresh canvas for modern consumers
The redesigned CoLegacy store is a masterpiece of contemporary design, aimed at elevating the shopping experience. Every element of the interior reflects the brand's updated identity, appealing to the younger generation who value both quality and comfort. This transformation is not just about aesthetics but also about challenging and overcoming the misconceptions that locally owned brands are inferior in quality.
Showcasing local talent
The grand reopening was also a tribute to the exceptional talent and creativity of all of CoLegacy’s Malaysian designers. The collaboration between local Malaysian designers and Japanese aesthetics brings a fresh perspective to the fashion landscape, making CoLegacy a pioneer in cultural fusion. These artists are at the forefront of the brand, skillfully infusing their collections with elements that meet the unique needs of everyday Malaysians while maintaining Japanese elegance. Their work is a testament to the incredible potential of local artistry, setting CoLegacy apart in the everyday wear market.
"Who better to design for Malaysians than Malaysians themselves?" said [CEO's Name], CEO of CoLegacy. "Our local designers truly get what makes us tick—from our unpredictable weather to our love for comfort without compromising on style. It's their insight and creativity that make our collections resonate so well with our customers. They know what we need, because they live it too."
CoLegacy’s future expansion
"As the second-largest Japanese-inspired fashion brand in Malaysia, we are thrilled to announce our ambitious plans to open another 30 outlets across the country over the next four years. By 2028, we aim to have a total of 50 outlets, bringing CoLegacy’s unique blend of Japanese quality and Malaysian insight to more customers who seek comfort and style in their everyday wear,"said Vincent Wong, CEO of CoLegacy.
Exciting new partnership
CoLegacy is proud to announce its selection as the merchandise partner for the upcoming immersive and interactive showcase: Art & Symphony_The Immersive Journey. This multi-sensory exhibit, produced by Frame Motion—the same team that co-organised the Van Gogh Alive to Kuala Lumpur in 2022—will feature the works of iconic artists such as Wolfgang Amadeus Mozart, Ludwig van Beethoven, Claude Monet, and Vincent Van Gogh. The exhibition will run from 7 September 2024 to 7 November 2024 at Farenheit KL. This collaboration marks a groundbreaking milestone for CoLegacy, allowing the brand to merge fashion with art in an innovative manner. CoLegacy will produce an exclusive lineup of clothing inspired by the themes of the exhibition, which will be available in select stores and at the merchandise booth at Art & Symphony at Farenheit KL featuring specially edited t-shirts inspired by the artists and their artworks. Exhibition ticket holders will be entitled to a 25% discount on merchandise throughout the course of the exhibition. As part of this collaboration, all customers who shop at CoLegacy starting from August 11 will be entitled to receive a 5% ticketing discount for the exhibition. For more information, please visit www.artandsymphony.com.
Event Highlights
The grand reopening was filled with unique activations that engaged and delighted guests:
Invitation to Explore
CoLegacy extends its deepest gratitude to everyone who attended and supported the grand reopening. We invite you to explore our redesigned store and experience the unique blend of Japanese quality and Malaysian heritage. Join us in redefining everyday wear and building a community that values quality, comfort, and style.
Exclusive sales
To commemorate the grand reopening, CoLegacy is offering an exclusive Merdeka sale from August 8 to August 31, 2024. Shoppers can enjoy a 10% discount on every third item and beyond, applicable to regular-priced items.
