DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, is proud to announce a new strategic partnership with Hwa Tai, a leading Malaysian manufacturer and distributor of high-quality biscuits and confectionery products, in Malaysia. This collaboration aims to expand Hwa Tai’s presence in West Malaysia by capitalizing on DKSH’s extensive distribution network and profound local expertise. The distribution areas and variety available to consumers will be increased by offering a wider range of superior options to a larger market coverage.
Under the agreement, DKSH Malaysia will provide full Market Expansion Services, including marketing and sales, field marketing services, distribution and logistics, as well as credit and collection for Hwa Tai’s range of LUXURY biscuits and ensure that the products are readily available through various distribution channels, such as modern and traditional trade, chain minimarket, and convenience stores.
Telance Teo Giap Cheng, General Manager at Hwa Tai Industries Berhad, expressed his excitement about the new partnership, saying: “Partnering with DKSH is an excellent opportunity for us to establish, promote, and expand our products in the West Malaysian market. We have seen the success stories DKSH has created with other brands, and by outsourcing our distribution needs to them, we can leverage their extensive regional footprint, extensive distribution network, and experienced sales force to further strengthen our brand’s commercial presence and continued growth in the West Malaysian market.”
Daniel Schwalb, Vice President, FMCG at DKSH Malaysia, added: “We look forward to combining our expertise and resources to elevate Hwa Tai’s biscuit products in the fast-moving consumer goods sector in Malaysia. Together, we aim to set new standards by ensuring that consumers in West Malaysia have access to top-quality biscuits and a broader range of superior options. This collaboration will expand distribution areas, increase product variety, and enhance market coverage, demonstrating our commitment to serving customers and enriching their culinary experiences.”
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