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Over 22,000 Maybank employees worldwide commemorated the 12th Maybank Group Global CR Day where they made a difference to over 18,000 community members in their respective local and international locations, by continuing to play a role in empowering lives and for the environment through sustainable initiatives.
With the theme “Leading the Charge in Sustainability”, Maybank Group Global CR Day is part of the Group’s flagship employee volunteerism programme, Cahaya Kasih (CK) which is a platform that enables and empowers Maybankers throughout the Group to come together as agents of change in making positive and sustainable impact for communities, the environment and education towards a more sustainable future.
The Maybank Group Global CR Day is a day that Maybankers get the opportunity to showcase their year-long commitment towards their CK initiatives. It is believed to be one of the largest single community programme undertaken simultaneously in one day, by a Malaysian-based corporation on a global scale.
The global initiative is in line with Maybank’s Sustainability Commitments namely to improving the lives of two million households across ASEAN by 2025, and achieving one million hours per annum on sustainability and delivering one thousand significant UN SDG-related outcomes by 2025.
Maybank Group Chief Human Capital Officer of Maybank, Datuk (Dr) Nora Manaf, said that Maybank’s 12th year Global CR Day continues to display the Bank’s unprecedented commitment in not only transforming the lives of the people but also the community and the environment, aligning with the Group’s mission in Humanising Financial Services, underlined by its M25+ strategy.
“As a leading financial institution in the region, we continue to champion this large-scale corporate responsibility initiative through the power of community and collaboration. This year, via the theme “Leading the Charge in Sustainability,” our social impact programmes are designed to further alleviate the challenges and needs of the communities, led by our employees, by implementing high-impact sustainability initiatives that would improve the livelihood of the people, communities and the environment. Our primary objective to ensure that the Cahaya Kasih employee volunteerism programme consistently addresses real-world issues while equipping the underserved and unserved segments for the future. This ongoing commitment allows us to create lasting change and meaningful impact throughout the year, supported by a two-year cycle that enables us to make a difference more effectively. The programme exemplifies our dedication to making a difference, and by addressing critical issues and supporting those in need, we are contributing to a more equitable and compassionate world.”
This year, over 97 initiatives were implemented by employees across the Group, not only in Malaysia but also its offices abroad – from New York and London to Greater China and across ASEAN – coming together to demonstrate their year-long efforts with their beneficiaries.
In Kuala Lumpur, 112 volunteers from the office of Maybank’s Group Audit (MGA) collaborated with University Malaya Medical Centre (UMMC) on the initiative ‘Wellbeing Empowerment to Community (WEC)’ with the aim to drive greater awareness on positive well-being by promoting a culture of care, support, good health and quality education to 100 patients residing at the Women and Children Health Complex (WCHC), UMMC. GA provided support by refurbishing and upgrading a recreational room renamed as ‘Tiger Cubs Recreational Centre’ and a meeting room located on the 8th floor of WCHC. The initiative offer patients, parents, visitors and hospital staff a space to unwind and interact, and also serves as a venue for interactive and educational activities. Additionally, GA contributed to UMMC’s ‘Sekolah Dalam Hospital Programme,’ located on the 7th floor, by supplying stationeries, reference books, and furniture to ensure sufficient learning resources for teachers and patients. The initiatives will continue with monthly activities led by volunteers, including storytelling, movie days, interactive games, financial awareness workshops, sustainability-related programs, counselling sessions, tuition and computer classes.
With the continued aim to reduce waste, conserve natural resources and promote sustainability within communities, 80 employees from Business Compliance Control Office and Strategy departments of Maybank Group Global Banking (GGB) held its second year “Think Outside the Trash” initiative in collaboration with Impactlution, a CSR event solutions company, which supports community upcycling and recycling programmes. Following last year’s Global CR Day, where teams participated in beach clean-up as well as bi-monthly trash collection and segregation initiatives at the PJ Eco Recycling Plaza, this year, volunteers learned to build modular pieces using ‘Ecobricks’ made from repurposed trash. The modular pieces will be distributed and used by communities within the Petaling Jaya area, particularly schools and housing areas. Simultaneously, six other initiatives by 10 departments within GGB executed CR initiatives in various locations in Klang Valley and Penang.
With the aim to create greater awareness on the importance of coastal conservation and reliance on its ecosystems, 392 volunteers from Maybank’s Insurance & Takaful arm, Etiqa were deployed to 9 locations in Malaysia to conduct mangrove cleaning, seeding & planting activities. A total of 1200 mangrove plants, 200 mangrove seeds & 200 forest trees were planted, benefitting local communities & broader environment stakeholders. The initiative serves to protect coastal villages from floods, storms and erosion, helping them stay safe and maintain their homes within the area. Healthy mangroves further supports seafood populations, providing fishermen with more reliable catches and income.
In other ASEAN countries, Maybank Singapore in collaboration with Fei Yue Community Services (FYCS) implemented their ‘Let’s go Papazao with Maybank’ initiative for the elderlies, with the aim to promote an active lifestyle through a walkathon event, reduce social isolation, enhance community engagement and raise digital awareness. Maybank Cambodia, initiated their ‘Uniting Through Sports: Building Stronger Communities’ programme to foster unity, promote a healthy lifestyle and encourage active participation among students.
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