FUJIFILM Malaysia is thrilled to announce the launch of its ‘Spreading Smiles Roadshow’, a heartwarming initiative that aligns with its new global propose of ‘Giving our World More Smiles’. Taking place from 2nd October 2024 to 6th October 2024, this roadshow is a collaborative effort with two renowned brands; Baskin-Robbins and Julie’s Biscuits, celebrating the joy and happiness they bring to people.

Fujifilm Group’s new global purpose, ‘Giving Our World More Smiles’, underscores the company’s commitment to uniting diverse ideas, unique talents, and exceptional individuals to make a positive impact. Over the past 90 years, Fujifilm has evolved into a global leader across various sectors, including healthcare, materials, business innovation, and imaging. From its early days, Fujifilm has been devoted to offering products and services that, through its advanced technologies, bring joy to people.

The ‘Spreading Smiles Roadshow’ promises a fun-filled experience designed to uplift and engage visitors of all ages. Attendees will have the opportunity to enjoy various activities and moments that encapsulate the essence of joy and celebration.

Highlights of the roadshow include:

• Free instax™ Photo Session: Discover the latest fun features of the instax mini Link 3™ "instax AiR Studio™" and receive a free instax™ print.
• Baskin-Robbins’ Sweet Surprises: Baskin-Robbins will be serving their limited-time-only 'Ghost Pepper Chocolate' ice cream, adding a bold and sweet twist to the festivities. Visitors can also participate in a fun mini game for a chance to win delicious ice cream and other exciting prizes.
• Julie’s Flavour Drop: Visitors can participate in a fun mini game, with the chance to win a packet of Julie’s newly launched product Sweet Chilli Cheese Sandwich or Sour Cream & Onion Sandwich.
• Spread Smiles Corner: Join in and decorate the Spread Smiles photobooth, then capture the moment with a free instax™ print!
• Gashapon Fun: Complete visit by exploring all the booths and earn a chance to play the gashapon for a shot at winning exciting prizes!

Fujifilm’s ‘Spreading Smiles Roadshow’ embodies its commitment to spreading joy and making a positive impact. By partnering with Baskin-Robbins and Julie’s, Fujifilm aims to create a memorable event that reflects the spirit of World Smile Day and its mission to bring more smiles to the world.

“We are thrilled to launch our ‘Giving our World More Smiles’ initiative with this exciting roadshow,” said Mr. Kensuke Aragane, Managing Director of FUJIFILM Malaysia. “Collaborating with Baskin-Robbins and Julie’s allows us to enhance the celebration of World Smile Day and share moments of happiness with our local communities.”

“At Baskin-Robbins, we believe there's always a reason to celebrate, and this partnership allows us to bring even more joy to our community," said Ms. Charmaine Cheah, Chief Executive Officer of Baskin-Robbins Malaysia. "We’re excited to collaborate with instax™, and we look forward to creating memorable moments together at the upcoming event, filled with ice cream, fun, and games."

“Julie’s Biscuits is thrilled to be part of Fujifilm’s International Smiles Day, a celebration that aligns perfectly with our values of spreading joy and connection,” said Mr. Tzy Horng Sai, Director of Julie's Biscuits. “Our Sweet Chilli Cheese Biscuit Sandwich and Sour Cream & Onion Biscuit Sandwich will be the stars of the event, bringing together bold flavours and a sense of excitement. Just like Fujifilm captures moments that make us smile, our creations are crafted to ignite happiness in every bite, making this collaboration truly meaningful.”

Join us at IOI City Mall to celebrate the power of smiles and make lasting memories. For more information about the roadshow schedule and event details, follow us on social media @instaxclub for the latest updates.

Twitter