Metrojaya launched the opening of its new flagship store following six months of renovaƟon, unveiling a  new innovaƟve concept that embraces modern lifestyle merchandise and ambience.

Besides its house brands East India Company, Somerset Bay, Cape Cod and Living Quarters, the lifestyle  store features 51 other brands from ladies, gents, kids and homes thus providing a complete range of  merchandise on its 30,000sqf single floor area.  

Lifestyle features are a coffee and gelato café called Lusso Café and a customer lounge with private fiƫng  room and washroom enhanced the customers’ experienƟal journey in Metrojaya. 

In conjuncƟon with Pink October, Metrojaya is partnering with the Breast Cancer Welfare AssociaƟon  (BCWA) to raise awareness about breast cancer and the importance of early detecƟon. This collaboraƟon  underscores Metrojaya’s commitment to community service and social responsibility.  

To mark the official opening, Metrojaya hosted an exclusive fashion show showcasing the latest  collecƟon from acclaimed brands such as East India Company, Indie BaƟk, Cape Cod, Somerset Bay and  Bemjamin Barker.  

Andrew Khoo, chairman and CEO of the MUI Group, said “ With the launch of this Metrojaya innovaƟve  lifestyle store, we are pioneering innovaƟon in area adaptaƟon, curaƟng and developing brands, creaƟng  a unique ambience with lights , sounds and smells and incorporaƟng lifestyle features such a coffee bars. 

“ Our goal is to provide an unparalleled shopping experience that combines the best in quality, style and  innovaƟon.” 

Metrojaya has five stores and five specialty stores under East India Company and newly introduced Indie  baƟk. It will open its 11th outlet under East India Company in Sunway Pyramid Oasis on November 1 this  year.  

The group recently entered into joint ventures with Singaporean brands Kskin, a chain of Korean express  facial studios and Benjamin Barker, a smart men’s wear, to expand into Malaysia through shared synergy  and resources.

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