Southeast Asia’s pioneer eCommerce platform, Lazada Malaysia, officially launched its latest dedicated fashion channel, Taobao Fashion, curated especially for style-conscious shoppers seeking trendy yet budget-friendly apparel. This new addition expands on Lazada Malaysia’s wide array of women’s fashion with assortments from Taobao, offering trendsetters and fashionistas a one-stop shop for fresh, stylish women’s apparel at unbeatable prices.

Exclusively available to female shoppers at launch, Taobao Fashion is currently accessible via the ‘Tao Fashion’ icon on the Lazada app. With Taobao Fashion, ladies can now effortlessly explore a diverse selection of looks with just a few taps, enjoying instant accessibility to an array of unique and eye-catching pieces including dresses, tops, accessories, and more. Furthermore, fashion enthusiasts can enjoy exclusive benefits like free shipping and discounts when they order more, all of which are safeguarded with a hassle-free return policy that ensures a worry-free shopping experience.

“We are constantly pushing boundaries to redefine online shopping in Malaysia, and the launch of Taobao Fashion reflects our dedication to innovation and customer satisfaction.  This new channel empowers our female shoppers with access to the latest trends at unbeatable prices, providing special offers like free shipping from China and exclusive savings when they shop more.  Our goal is to make fashion accessible, so that our customers can express their style with confidence, without compromising on value,” shared Kaya Qin, Chief Executive Officer of Lazada Malaysia.

Taobao Fashion offers shoppers major savings on clothing with a ‘Buy 3 for 20% Off’ promotion, which rewards customers when they purchase three or more items. Additionally, shoppers will also be entitled to free international shipping from China. These products can be checked out with LazCoins for even greater savings and additional discounts.

With a commitment to fast delivery, Lazada ensures that orders are processed and shipped within 48 hours, utilising international air freight to expedite deliveries so that customers can receive their items sooner. The channel also offers a flexible 15-day return policy with both pickup and drop-off options, providing convenience for customers who need it most. Additionally, customers who have a change of mind can return their purchases without any specific reason, as long as the products are in good condition. 

“At Lazada, we understand that trust and reliability are crucial when shopping online, which is why we’re focused on delivering an affordable fashion shopping experience, backed by robust buyer protection and exclusive deals.  As we approach our 11.11 Biggest Sale of the Year, now is the perfect time to explore the best of Taobao Fashion, alongside the many other benefits on our platform including our Lowest Price Guarantee and platform-wide Semua Free Shipping that offer unbeatable value,” added Kaya.

Lazada Malaysia remains committed to enhancing the shopping experience to deliver what Malaysians value most – convenience, affordability, and style. Taobao Fashion is just the beginning of many exciting developments to come on the platform, as Lazada continues innovating to deliver the best prices and best experience in eCommerce.

For more information, visit Lazada or check out the Lazada app to explore Taobao Fashion’s exciting deals.

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