KUALA LUMPUR, MALAYSIA, 15 June 2021 – Keysight Technologies, Inc. (NYSE: KEYS), a leading technology company that helps enterprises, service providers and governments accelerate innovation to connect and secure the world, whose primary manufacturing and order fulfilment location is in Penang, Malaysia, announced that Samsung Electronics' System LSI Business, a global leader in semiconductor components and 5G technology, has selected the company's 5G test platforms to establish a 5G data call based on 3GPP release 16 (Rel-16) specifications. 

Samsung selected Keysight's 5G network emulation solutions to successfully demonstrate a data link based on 3GPP Rel-16 specifications for the 5G new radio (NR) standard. Finalized in 2020, Rel-16 brings numerous enhancements to 5G NR deployments, leading to improved spectrum use, lower network latencies and higher connection reliability. Such improvements are critical to machine-to-machine (M2M) communications in industrial automation, autonomous vehicles and greater operational efficiencies for service providers.

Kuala Lumpur, 16 June 2021 – IOUpay (ASX:IOU), a fintech and digital commerce company, launches its new offering, myIOU, a Buy Now Pay Later (BNPL) service that is designed to accommodate the ever-growing cashless market in Malaysia and South East Asia (SEA) by offering both retail and e-commerce merchants flexible payment options for their in-store and online consumers. 

“At the heart of our business is the unwavering commitment to provide seamless digital transactions experience and become a financial companion to our consumers and merchants. We are taking that commitment a step further with the launch of myIOU. The expansion into the BNPL segment enables us to help merchants to elevate their business to greater heights through increased sales conversion and reduced abandoned cart rates while giving the consumers greater spending power and lifestyle choice, empowering them to become smart users of BNPL.” said Khong Kok Loong, Chief Executive Officer, IOUpay. 

This article is written by Rachel Tan, Head of Business, Oxwhite.

As e-commerce blossoms, a progressive and forward-looking brand needs to understand its  competitors and stakeholders to thrive in this landscape. By practising customer analytics, a brand  will be able to make better key business decisions and predictive analysis via market  segmentation. The information is used for direct marketing, site selection and customer  relationship management.  

It is a common practice to categorise the customers data based on male and female segments  by analysing their preference, consumer habits, shopping frequency and spending power.