From our earliest nomadic beginnings to the sprawling digital metropolises of the present, our hair has been far more than just physical attribute in appearance; rather it is a profound symbol of identity, a non-verbal declaration of our health and vitality and to a certain degree, social standing. Its strength, its luster, its very presence, speaks volume, underscoring its intrinsic link to our deepest sense of well-being.
Recognising this learned truth, Kinohimitsu, the trailblazer in cultivating all things health and beauty from within, proudly embarks on a new, impactful chapter in reinforcing the very narrative of our hair, strand by vibrant strand, with renewed strength and unwavering resilience. Today, the future of hair health is decisively rewritten with the grand unveiling of Haéria Pro.
This highly anticipated launch at the DADI Cinema in Pavilion, Kuala Lumpur celebrated not just the Haéria Pro, but also that of the enduring legacy of Kinohimitsu’s iconic Collagen Diamond Pro. Together, these formulations underscore Kinohimitsu’s powerful commitment in advocating personal transformation that cultivates conviction to one’s own health and beauty. Whether through the radiance of skin or the vitality and lushness of hair, Kinohimitsu extends renewed hope and confidence to those who seek it most.
At the heart of this groundbreaking elixir is a sophisticated botanical blend of Pumpkin & Sesame extracts, alongside potent nutrients like Zinc & Biotin. Understanding that true hair vitality blossoms from a strong, unseen foundation, this exquisite grapefruit-flavoured beverage works synergistically to actively nourish and hydrate the scalp, strengthening hair follicles at the root, and enhance hair strand resilience against daily stressors.
Rich in phytosterols and essential fatty acids, Pumpkin extract is known for its ability to nourish and hydrate the scalp, creating an optimal environment for hair growth. Studies suggest it can help inhibit enzymes linked to hair loss, thus supporting the longevity of hair follicles.
A treasure trove of lignans, antioxidants, and fatty acids, Sesame extract contributes to strengthening hair follicles at their very root and enhancing blood circulation to the scalp, which is crucial for nutrient delivery and robust hair development.
Perfectly suited for the dynamic pace of modern living, Haéria Pro is conveniently packed in Kinohimitsu’s distinctive travel-friendly sachets, notably low in calories, and ever-ready to be seamlessly infused into one’s daily routine.
Kinohimitsu Collagen Diamond Pro is a name that needs no introduction. It stands as a veritable icon in its own right, evident by Kinohimitsu’s ascension as Southeast Asia’s first collagen beauty drink to Asia’s No.1 collagen brand. Kinohimitsu seizes this very launch event as a unique opportunity to not only celebrate its enduring cornerstone but also to magnanimously share its spotlight with its eagerly anticipated sibling, Haéria Pro, thereby completing a truly comprehensive approach to beauty from within. Its celebrated formulation has long been synonymous with that luminous glow that truly blooms from within, empowering users to firm, uplift, brighten, and gracefully defy the subtle march of time with undoubted confidence.
The event commenced with an Emcee welcome speech, setting an energetic tone for the evening. The stage was further enlivened with a captivating catwalk by our celebrated Mrs. Universe Malaysia Finalists, stirring grace and confidence into the atmosphere. The program continued with appearances by renowned artistes Ms. Ali Lee, Mr. Lai Lok Yi, Ms. Kimmy Low, Ms. Irma Hasmie, accompanied by Management representatives from Kinohimitsu, Mr. Chong Ka Wee, Mr. Marcus Chong, Ms. Jennifer Chin, and Watsons Malaysia, Ms. Caryn Loh in their Grand Arrival.
Mr. Chong Ka Wee, CEO of Kinohimitsu, proceeded with his key address, articulating the vision behind the day’s celebration: “Tonight, we gather not just to launch a product, but to celebrate our deep-rooted philosophy that Kinohimitsu has faithfully embraced for the past 27 years and counting - that beauty, true vitality, blossoms from within. We have been
a trusted partner in countless personal journeys, witnessing the transformative power of confidence when one feels their best, inside and out. With Haéria Pro, we are taking a significant step forward, addressing the intimate and often unspoken worries associated with hair health, offering a genuine solution that restores not just vitality to strands, but self-assurance to lives. And as our flagship Collagen Diamond Pro continues its legacy of empowering radiant skin, together, these offerings exemplify our commitment to comprehensive well-being.”
“More than products, we aim to inspire a ripple effect of compassion – a vision beautifully manifested through initiatives like Chrystina's hair donation campaign – reminding us all that true beauty shines brightest when shared. We are immensely grateful for the trust placed in us by our consumers and partners like Watsons, and we look forward to continuing this remarkable journey of health, beauty, and unwavering confidence with you all,” he concluded.
Ms. Caryn Loh, Managing Director of Watsons Malaysia and COO of Health & Beauty Asia, AS Watson, elaborated on the strategic partnership and Kinohimitsu's latest offerings. "At Watsons, our core purpose is to empower our customers to look good, do good, and feel great. This drives our continuous search for high-quality solutions and products that truly make a difference in their lives. Kinohimitsu’s launch of the new Haéria Pro, with its focus on healthy hair growth and strengthening from within, perfectly exemplifies the kind of science-backed, trusted products our customers seek. Not only that, we’re equally thrilled to continue championing Kinohimitsu’s iconic Collagen Diamond Pro. Together, these two products are a testament to holistic health and beauty from promoting the radiant glow of skin to now beautifully extending to the vitality of our hair. Watsons is incredibly honoured to partner with Kinohimitsu in bringing these breakthroughs to the Malaysian market and our customers, further enriching our shared commitment to providing accessible health and beauty innovations that contribute to overall well-being and confidence. We’re proud to offer both Collagen Diamond Pro and Haéria Pro — now available in Watsons stores nationwide," she says.
Attendees then gained deeper understanding during the Kinohimitsu Collagen Diamond Pro & Haéria Pro Products Sharing Session, led by a Kinohimitsu Dietitian. This was followed by a personal Sharing Session from Ms. Ali Lee, Mr. Lai Lok Yi, Ms. Kimmy Low and Ms. Irma Hasmie, where they discussed their beauty regimens and experiences. The atmosphere was further energized by a Kinohimitsu Haéria Pro Dance Performance and the launch of a TikTok Dance Challenge, engaging guests in an interactive and vibrant display.
A poignant highlight of the event was from 988 Chrystina Ng on her Hair Donation Campaign. This segment powerfully underscored the event's broader message of compassion, demonstrating how personal well-being can extend to supporting those in need, particularly individuals facing hair loss due to medical conditions. The campaign served as a tangible example of Kinohimitsu's commitment to holistic well-being and community impact.
In a landscape constantly seeking the next frontier of well-being, Kinohimitsu stands not at a finish line, but at the precipice of continuous discovery. With an unyielding commitment to pioneering integrated health solutions, this launch is a demonstration of its relentless pursuit of enhancing vitality from its fundamental origins. Kinohimitsu deciphers the body's intricate biological symphony, ensuring that every aspect is pampered with unparalleled nourishment.
This is the promise that echoes from tonight’s momentous event - Kinohimitsu's ceaseless innovation in perfecting well-being, assuring that a future of comprehensive, integrated health is not merely a possibility, but an evolving reality for all.
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Winnie Gan
+6016-293 6180
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Sole to Soul : Discover the Art of Footwear at MIDF Malaysia International Shoe Festival 2025
July 23 – 27, 2025 Pavilion Bukit Jalil
Walk Into Wonder: MISF 2025 Brings Footwear and Fashion Brilliance to Life
The Malaysia International Shoe Festival (MISF 2025), organized by the Malaysia Footwear Manufacturers Association (MFMA), officially opens its doors from 23 to 27 July 2025 at Pavilion Bukit Jalil. In conjunction with the festival, MFMA will also host the International Footwear Conference on 24 July 2025, marking its return to Malaysia since it was last held here in 2011.
Celebrating its MISF 2025 brings together prominent players from the local and international footwear industry to showcase their renowned brands, latest designs, and innovations. The event creates a vibrant marketplace where business, creativity, and culture converge. The Opening Ceremony on 23 July 2025 is officiated by En Amirul Rizal, Senior director for advertising and digital division
A Robust Industry with Promising Growth
According to Malaysian Footwear Manufacturers Association president, Ms Rachel Foo, Malaysia’s footwear industry is set for robust growth, fuelled by urbanization, rising disposable incomes, and changing consumer preferences. Demand is driven by increasing interest in sports, casual, and sustainable footwear, as well as the rapid expansion of e-commerce and innovative retail channels. The sector’s diversity and adaptability position Malaysia as a dynamic player in the regional footwear market, attracting both international and domestic brands.
YB Khairul Firdaus highlighted that Malaysian-made shoes have become highly sought after by tourists and foreign visitors in recent years, thanks to their quality and trendy styles. He noted that MISF serves as an ideal platform for local brands to enhance their visibility and demonstrate that Malaysian-made shoes can compete with leading international names in both quality and design.
“The Malaysian shoe industry enjoys competitive advantages in both design and craftsmanship. Through MISF, our local manufacturers can further extend their reach beyond the domestic market. This year, we aim to attract over 45 million international visitors, supporting the nation’s efforts to boost tourism ahead of the Visit Malaysia 2026 campaign. This ambitious target is complemented by an expected RM270 billion in tourism receipts for the year. We look forward to welcoming more leisure and business visitors to Malaysia, with MISF set to be a festival highlight in their travel plans.”
A Festival of Footwear and Fashion Excellence
Themed “A Celebration of Footwear and Fashion Brilliance,” this year’s MISF has received overwhelming support from leading Malaysian shoe brands, including Amori, Caspia, Hammer King, Larrie, Happy2U, Scholl, Snowfly, Polo Hill, Protech and many more. An international zone features participation from countries such as Bangladesh, China, Cambodia, Hong kong, India, Indonesia, Korea, Pakistan, Philippine, Spain, South Africa, Taiwan, Thailand, Turkey, Vietnam etc, offering visitors the chance to experience the latest global trends and designs while enjoying exclusive deals often better than those found at shopping centers.
Throughout the five-day festival, guests will enjoy a wide array of programs and activities including Welcome Cultural Dance, K-Pop dance competition, Kids Slipper Painting Competition, Shoe Magic Keychain Workshop, Shoe Making Workshop, and more. Visitors can also take part in an interactive stamp collection activity by collecting stamps from designated booths to redeem attractive prizes.
For those interested in accelerating business growth, the Shopify High Tea Networking Session provides opportunities for them to connect with industry experts, gain insights into e-commerce trends, and explore new strategies to elevate their brands globally with Shopify, a trusted digital commerce solution provider.
Concurrently, the Award Presentation Ceremony for the International Footwear Design Competition and the Malaysia Footwear Design Competition will be held to honour outstanding Malaysian designers who have garnered numerous awards locally and internationally. This prestigious event unites industry leaders, creative talents, and key stakeholders to celebrate innovation, nurture creativity, and inspire the next generation of footwear designers.
A true centerpiece of the event is the impressive Gigantic Shoe Display—an 8-foot-tall, 6-foot-wide handmade masterpiece crafted by lantern master Mr. Gary over two months. Merging traditional lantern-making with fashion design, the display beautifully blends heritage and modernity, making it a must-see highlight for all attendees.
In addition to these attractions, MISF 2025 offers exciting activities such as lucky draws, games, and various competitions to ensure an engaging experience for everyone.
MISF 2025 is open to all visitors from 23 to 27 July 2025, from 10:00 am to 10:00 pm daily at Pavilion Bukit Jalil. Admission is free, and everyone is welcome to attend this highly anticipated shoe festival.
For the latest updates and more information, please contact the Project Secretariat at 0123087812
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Fatal Consequences: The Misuse of Antibiotics and its Threat to Malaysia's Health
From Everyday Ailments to Superbugs, Strepsils Sounds the Alarm on The High Cost of Misusing Antibiotics
Strepsils, the world’s leading throat relief brand, recently hosted the ‘Resist Resistance’ Panel, bringing together prominent voices from the Ministry of Health, including Dr. Ho Bee Kiau, Consultant Family Medicine Specialist, Klinik Kesihatan Bandar Botanic, Klang, and Dr. Rahela Ambaras Khan, Head of the Pharmacotherapy Branch, Pharmacy Department, Kuala Lumpur Hospital. The panel also includes leading medical experts Professor Dr. Baharudin Abdullah, Senior Consultant, Department of Otorhinolaryngology - Head and Neck Surgery, Universiti Sains Malaysia; Dr. Mohazmi Mohamad, Family Medicine Specialist, Department of Primary Care Medicine, Faculty of Medicine, University Malaya; and Dr. Koh Kar Chai, President of the Manipal Alumni Association Malaysia, to address the growing threat of antimicrobial resistance (AMR).
The panel sounded a critical warning on the rampant misuse of antibiotics in Malaysia, highlighting the urgent need for responsible healthcare practices. One common but dangerous example is the treatment of sore throats. Although most are caused by viruses and do not require antibiotics, many Malaysians still demand or expect them—fueling the rise of antibiotic-resistant bacteria. This misuse is not just harmful; it is helping to build a future where simple infections could once again become deadly. The panel discussion aimed to correct these harmful misconceptions and push for informed, life-saving choices. As part of responsible throat care, the panel highlighted the role of symptom-targeted treatments that help reduce throat pain, swelling, and difficulty swallowing—offering effective relief for viral sore throats without contributing to resistance. Products like Strepsils spray demonstrate how targeted therapies can support the reduction of unnecessary antibiotic use.
In Malaysia, the overuse of antibiotics is particularly concerning – a recent study found that only 2.8% of sore throat cases in public primary care clinics are caused by Group A Streptococcus (GAS), the only common bacterial cause warranting antibiotics, yet 22.3% of these patients still receive antibiotics, with over 90% of these prescriptions deemed unnecessary.
To counter this, the panel discussion spotlighted the Malaysian Multidisciplinary Sore Throat Consensus, a newly launched set of clinical guidelines aimed at helping healthcare professionals make accurate diagnoses and reduce inappropriate antibiotic use. The framework promotes evidence-based sore throat management with a strong focus on patient education and non-antibiotic treatment options.
“The Ministry of Health is scaling up national interventions to address antibiotic misuse. Our focus is on policy enforcement, enhancing clinical guidelines, and running large-scale education campaigns to shift both public and professional behaviour. Combating antimicrobial resistance requires collective responsibility, and we’re committed to leading that charge,” said Dr. Ho Bee Kiau of the Ministry of Health Malaysia.
“As part of our antimicrobial stewardship efforts at Hospital Kuala Lumpur, we see firsthand how misuse—often driven by misinformation—can lead to treatment failure and drug-resistant infections. Empowering patients with the right knowledge is critical to preventing a future where even routine infections become untreatable,” said Dr. Rahela Ambaras Khan, Head of Pharmacotherapy Services, Hospital Kuala Lumpur.
Adding to the sentiment, Professor Dr. Baharudin Abdullah, one of the authors of the Sore Throat Consensus noted, “Clinical guidelines like the Malaysian Multidisciplinary Sore Throat Consensus are designed to support better diagnostic decisions. When used correctly, they help reduce reliance on antibiotics for viral infections, which don’t benefit from them. Our data shows a persistent gap between what’s medically appropriate and what’s being prescribed. Closing that gap is essential.”
“Patients often feel uncertain when told antibiotics aren’t needed. That’s why education is key—not just for doctors, but for the public. When people understand why antibiotics don’t work for viral sore throats, they’re more likely to accept alternative treatments and avoid contributing to resistance.” echoed Dr. Mohazmi Mohamad.
“Public awareness and professional guidelines are our best tools in this fight. We need to move away from a ‘pill for every ill’ mindset. Studies have shown that this approach can significantly reduce unnecessary antibiotic use, which is a critical step in combating AMR,” added Dr. Koh Kar Chai.
In line with promoting responsible sore throat management, the Malaysian Multidisciplinary Sore Throat Consensus also provides healthcare professionals with clear, evidence-based guidance on when antibiotics are necessary—and when they are not. The guidelines highlight the value of accurate diagnosis, patient education, and symptom-targeted care, reinforcing the importance of accessible solutions that help manage viral sore throats without relying on antibiotics.
“Antibiotic misuse is not just a medical issue, but a public health crisis that demands immediate action. The first step in combatting AMR is changing the way we think about common infections like sore throats and opting for symptom-targeted treatments, such as the Strepsils spray, rather than resorting to unnecessary antibiotic use,” said Mr. Harsh Takru, Reckitt’s Marketing Director for Health and Hygiene (Malaysia and Singapore).
As Malaysia confronts the rising challenge of AMR, Strepsils remains dedicated to creating a healthier future by equipping both patients and healthcare professionals with the knowledge and tools needed to make responsible healthcare decisions. The Resist Resistance Panel not only reinforced this commitment but also marked the official launch of the Sore Throat Consensus, a critical framework for reducing unnecessary antibiotic use and promoting evidence-based sore throat care.
Find out more, or get in touch with us at www.reckitt.com
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Taiwan Collaborates with Malaysia to Promote Wellness through ‘Go Healthy with Taiwan 2025’
Taiwan’s strengths in fitness tech, cycling, and smart healthcare drive the ‘Go Healthy with Taiwan 2025’ initiative.
Taiwan is driving regional wellness innovation with the ‘2025 Go Healthy with Taiwan’ campaign in Malaysia. Led by the Taiwan International Trade Administration (TITA) and executed by the Taiwan External Trade Development Council (TAITRA), the initiative has attracted strong participants from Malaysian fitness groups, universities, and medical suppliers. Organizers urge Malaysian stakeholders to submit proposals before 14 August to showcase their ideas for a healthier future.
The ‘Go Healthy with Taiwan’ campaign at District 21, IOI City Mall on 20 July encouraged Malaysians to propose innovative solutions for a healthier future.
The campaign is structured as an open call for proposals across three strategic sectors: Fitness & Sports Technology, Cycling, and Smart Healthcare. Participants will vie for three US$30,000 cash prizes, awarded to the most impactful and innovative proposals. In addition, the top six teams will be invited to Taiwan for an exclusive “Go Healthy Tour”—a curated, immersive experience offering direct access to Taiwan’s dynamic health technology ecosystem. This tour will feature hands-on demonstrations, site visits, and networking opportunities with leading Taiwanese companies, enabling participants to explore collaboration, product integration, and market expansion opportunities firsthand.
Sectoral Focus Areas:
The ‘Go Healthy with Taiwan’ campaign featured Johnson Fitness equipment, urging innovative proposals to advance healthier lifestyles.
Evaluation Criteria:
Submissions will be assessed based on health and well-being benefits, integration of Taiwanese products or solutions, innovation, and feasibility.
Key Dates:
Participation is made simple via a streamlined online platform, designed for ease of submission. Detailed guidelines and case examples—such as Acer’s wearable health monitors already adopted by leading hospitals worldwide—are available on the official campaign website to support proposal development.
Join Taiwan in creating a healthier, more resilient future—through innovation, collaboration, and shared purpose.
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