Curlec and ShopBack Pay Team Up to Deliver Reward-Driven Checkout for Malaysian Shoppers
ShopBack Pay is now accepted on Curlec-powered online checkouts,
unlocking access to over 6 million ShopBack users in Malaysia
With the rising cost of living, 61% of consumers in Asia are conscious about spending and thus search for value in purchases through promotions, cashback, and discounts.
Recognising such consumer behaviour, Curlec by Razorpay, Malaysia’s premier FinTech payment gateway, has forged a strategic partnership with ShopBack, Asia-Pacific’s leading platform for shopping, rewards, and payments. Curlec is backed by Razorpay, India’s foremost fintech unicorn, and recognised by Forbes “Cloud 100 List” 2024.
Businesses that adopt ShopBack Pay through Curlec can also instantly tap into a base of over six million active users in Malaysia who are constantly seeking out deals, cashback, and smarter ways to pay. This creates new opportunities for customer acquisition and increased conversions.
As digital payments have surged in the past decade and now account for more than 80% of all e-commerce transactions in the APAC region, Curlec embraces innovation through strategic partnerships and like-minded partners to deliver value to both businesses and consumers.
“At Curlec, we’re driven by technology and customer impact. By integrating our powerful payment infrastructure with ShopBack’s large and engaged user base, we are enabling businesses to reach more customers and deliver a seamless, secure, and value-packed checkout experience.
I believe this partnership will be a step forward in redefining how businesses connect with today’s value-conscious shoppers - through smarter, tech-enabled experiences that convert better, and build long-term loyalty,” said Kevin Lee, Country Head, Curlec by Razorpay, Malaysia.
Vincent Wong, General Manager of ShopBack Malaysia, added, “ShopBack Pay continues to redefine how Malaysians shop and save. By going online through Curlec, we’re expanding our value proposition, helping businesses drive conversions while giving users more ways to unlock value at checkout.”
Businesses that enable ShopBack Pay through Curlec gain access to in-app visibility, targeted campaigns, and exclusive promotions, designed to boost conversions, attract first-time customers, and build long-term loyalty.
With Curlec’s simple integration and trusted payment system, businesses can get started quickly and with minimal effort.
To celebrate the partnership, new ShopBack Pay users will receive RM15 off with no minimum spend when they check out at any Curlec-powered online store. This special offer gives shoppers a compelling reason to try the new payment option, complete their purchase, and enjoy a smooth, secure checkout experience.
Curlec’s partnership with ShopBack Pay reflects their commitment to innovation and adaptability in a fast-evolving payment landscape. To date, Curlec powers over 3,000 local businesses in Malaysia and connects to Razorpay’s global ecosystem of more than 10 million businesses. This strong market traction underscores Curlec’s scalability and long-term growth potential.
Businesses can now register their interest to enable ShopBack Pay on their Curlec-powered website. Whether a fast-growing brand or an established player, this marks an ideal opportunity to reward customers while boosting conversion and retention.
www.curlec.com / www.shopback.my
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Survey Shows Steady Advancement of Sustainability Efforts in Malaysia
Schneider Electric’s Green Impact Gap Survey Uncovers Key Barriers and Opportunities as Malaysia Prepares for a More Sustainable Future, with Tribeca Serviced Hotel Leading by Example
Schneider Electric, the leader in digital transformation of energy management and automation, today announced that its annual Green Impact Gap showed a steady trajectory in sustainable transformation among businesses in Malaysia. The survey, in partnership with Milieu Insight, aimed to identify the intention-action gap among companies in Malaysia that undertake sustainable business practices, and the investment or tangible commitment required to achieve their internal goals. This year’s survey results launch was held at the Tribeca Serviced Hotel by Millennium, a smart building that embodies energy efficiency, reduced carbon emissions, and enhanced occupant comfort.
A total of 500 business leaders in Malaysia participated in the survey, where middle to senior-level executives were asked to respond to a series of questions about their sustainability priorities, goals, commitments, and efforts. The 2024 results showed steady progress in Malaysia’s sustainability efforts, with 93% of Malaysian companies reporting that they have set sustainability goals, and 45% have successfully turned those goals into actionable strategies. With a variance of less than 5% as compared to the 2023 results, the gap is considered stable.
Eugene Quah, Country President of Schneider Electric Malaysia, said: “In Malaysia, that future is already taking shape. The government has taken bold steps to embed sustainability into the national agenda. From the National Sustainability Reporting Framework to the mandatory ESG disclosures for listed companies, Malaysia is recognised for aligning itself with global standards such as the International Financial Reporting Standards (IFRS), ensuring transparency and accountability. This year’s results reflect a steady trajectory in Malaysia’s sustainability journey, with more work to be done for ambition to turn into action.”
The survey also identified key barriers and opportunities to narrow the gap by boosting momentum and supporting further initiatives to promote sustainable business practices. Respondents highlighted barriers such as economic uncertainties (56%), internal budget constraints (47%), poor incentives (46%), lack of priority (40%), and regulatory and policy issues (35%).
Schneider Electric Highlights Urgent Need for Proactive Sustainability in the Real Estate Sector
Schneider Electric has identified three critical areas where the real estate industry must take decisive action to drive sustainability and resilience.
Firstly, with climate change no longer a distant threat, businesses must shift from reactive to proactive strategies. By leveraging digital tools, predictive analytics, and integrated energy and sustainability management systems, organisations can monitor risks in real-time, forecast disruptions, and optimise energy usage, enabling them to reduce carbon emissions, cut costs, and meet rising ESG expectations.
Secondly, energy security remains a pressing concern, highlighting the need for diversified and resilient energy strategies. Schneider Electric advocates for the adoption of renewables, microgrids, and smart energy management to ensure that sustainability efforts are both impactful and future-proof.
Thirdly, Schneider Electric acknowledges that limited resources and internal resistance can hinder businesses' progress in complying with the Energy Efficiency and Conservation Act (EECA). “That is why we work closely with our partners to align strategy with action, demonstrate quick wins, and embed sustainability into the core of business operations. When sustainability is treated as a strategic priority, it becomes a powerful driver of long-term value. That’s where we come in, not just with digital tools and technologies, but with support through partnerships, guidance, and shared expertise,” Quah said.
In line with the survey findings, a thought-provoking panel discussion was held under the theme "Narrowing the Green IMPACT Gap: Digitalisation for Greater Energy Efficiency in Buildings". The session brought together key voices in the energy and sustainability space, including Amutha Socklingam, Principal Assistant Secretary of the Energy Sustainability Division of the Ministry of Energy Transition and Water Transformation (PETRA); Ir. Ts. Zulkiflee Umar, Director of Energy Efficiency & Conservation at the Energy Commission Malaysia; Wong Wen Chet, Executive Director of Millennium Welt Land Sdn Bhd; and Jackson Seng, Vice President of Digital Energy at Schneider Electric. The panel explored the critical role of digitalisation in accelerating energy efficiency and offered actionable insights for building owners and industry stakeholders.
Tribeca Serviced Hotel Charts a Bold Part, From Digitisation to Decarbonization
The timely launch and discussion were held at the Tribeca Serviced Hotel by Millennium, a smart building with reduced energy consumption, a lower carbon footprint, and enhanced tenant comfort. Tribeca leads the way in sustainable urban development, guided by Schneider Electric’s 3-step approach and supported by its EcoXpert partner, Advance Industrial Solutions Sdn Bhd also an Energy Service Company (ESCO) registered under Suruhanjaya Tenaga, setting a benchmark for others in the industry to follow.
“We are proud to lead the way in sustainable building transformation and to host the launch of the Green Impact Gap survey here at Tribeca,” said Wong Wen Chet, Executive Director, Millennium Welt Land Sdn Bhd. “Our journey toward decarbonization reflects what’s possible when innovation meets commitment. We hope our efforts will inspire other building owners and real estate players to take bold steps toward a greener, more energy-efficient future.”
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"See Young" Introduces the Future of Scalp Wellness to Malaysia
China’s No.1 Botanical-Based Hair Care Brand Officially
Launches at guardian Stores Nationwide
See Young, China’s leading silicone-free scalp care brand, officially marks its entry into the Malaysian market through a national rollout exclusively across guardian stores, in collaboration with exclusive distributor i-Care Marketing Sdn Bhd.
Rooted in the philosophy that healthy hair begins with a healthy scalp, See Young redefines haircare as a wellness ritual, offering multi-step solutions focused on scalp micro-ecology, oil control, dandruff relief and hair loss prevention. Its signature formulations harness the power of Asian botanicals like ginger extract, Sapindus fruit, and fermented tea seed, enhanced by patented 4D hyaluronic acid technology to deeply hydrate and protect the scalp barrier.
“See Young’s arrival in Malaysia reflects a new era of conscious beauty, where the scalp is treated with the same respect as skin,” said Mr Kevin Meng Fei, Vice President of Uniasia Group, China, and General Manager of See Young.
“We are not just selling shampoo. We are introducing a scalp wellness system backed by science and centuries of plant-based wisdom,” he continued.
Bridging Beauty and Clean Innovation
Since its inception in 2014, See Young has emerged as the No. 1 silicone-free hair care brand in China, with over 55 million bottles of its bestselling ginger shampoo sold. The brand is globally certified by Euromonitor and has earned more than 10 consumer and industry awards for product innovation, clean formulations and market leadership.
In Malaysia, the brand aims to cater to the growing demand for clean, transparent and functional beauty. According to a recent Global Opportunity Analysis and Industry Forecast, the global shampoo market is projected to reach USD 58.3 billion by 2034, growing at a CAGR of 5.1%. Within this, the scalp care segment is accelerating even faster, reflecting consumer demand for personalised, skin-safe hair care routines.
Retail-Ready, Wellness-Driven
As part of its expansion strategy, See Young products are now available at guardian outlets nationwide, featuring a full product matrix that includes sulphate-free shampoos, peptide-rich scalp treatments, and water-light hair masks designed for Malaysian humidity.
“The Malaysian consumer is increasingly health-conscious, ingredient-aware, and values nature-meets-science solutions. See Young is well-positioned to fill that gap with performance-led formulations and a beauty-wellness narrative,” said Mr Brian Tu, Managing Director of i-Care Marketing.
“We are proud to introduce See Young to our customers at guardian Malaysia as part of our ongoing commitment to offering trusted, innovative and wellness-driven personal care brands. Consumers today are prioritising scalp health and clean formulations in their hair care routines, and See Young’s plant-powered, silicone-free approach delivers exactly what they’re looking for,” said Jessica Barnabas, Head of Personal Care, guardian Malaysia.
A key highlight of the event was the Memorandum of Understanding (MOU) signing between i-Care Marketing and Uniasia Group, appointing i-Care Marketing as the sole distributor for See Young in Malaysia. This reinforces their commitment to expanding access to wellness-oriented, clean beauty solutions in the Malaysian retail market.
For more information, please visit https://www.i-care.my/ and https://guardian.com.my/.
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EC-Council Releases CEH Hall of Fame 2025 Industry Report
Spotlighting the World’s Top 100 Certified Ethical Hackers and the Strategic Impact of Ethical Hacking in Modern Cybersecurity
EC-Council, creator of the world-renowned Certified Ethical Hacker (CEH) credential, has unveiled its highly anticipated CEH Hall of Fame 2025 Industry Report a comprehensive analysis spotlighting the world’s most accomplished ethical hackers and the transformative power of CEH certification on careers, industries, and national security.
This data- driven report offers an unfiltered view of how CEH is transforming individual careers and strengthening the global cybersecurity workforce’s ability to counter the next generation of digital threats. To capture these dynamics, the CEH Hall of Fame 2025 Industry Report is organized around four key areas of impact: Career Advancement, Industry Recognition, Hands-On Proficiency, and Skills Gained.
The CEH Hall of Fame inductees were drawn from candidates who scored 90% or higher on the CEH certification exam. Following this initial benchmark, 460 finalists from 93 countries were shortlisted and further assessed on demonstrated leadership, real-world contributions, community engagement, innovation in mitigating emerging threats, and clear career progression. From this elite group, 100 professionals were inducted into the Hall of Fame, representing the forefront of ethical hacking excellence.
Drawing from the extensive experiences and professional journeys of the CEH Hall of Fame finalists and inductees, the report highlights the concrete career benefits and practical skills gained through the CEH program.
"This year’s Hall of Fame showcases the extraordinary calibre of cybersecurity professionals shaping the future of global digital defence," said Jay Bavisi, Group President, EC-Council. "These inductees have elevated ethical hacking to a strategic discipline, where their expertise not only protects critical systems but actively drives organizational growth, resilience, and trust. Their leadership exemplifies how technical excellence, and forward-thinking are now essential to navigating the digital world with confidence."
Key takeaways from the CEH Hall of Fame 2025 Industry Report:
Bavisi concluded, "The CEH Hall of Fame 2025 Industry Report not only reflects the incredible achievements of these professionals but also signals the growing influence of ethical hackers in shaping the future of cybersecurity. As these leaders continue to advance their expertise, they are setting new standards for the profession and ensuring organizations are prepared to thrive in a rapidly evolving digital world."
Looking ahead, EC-Council has expanded its forward-thinking vision by launching the Certified Ethical Hacker Powered with AI Capabilities program. Structured around the "Learn, Certify, Engage, and Compete" framework, this next-generation program integrates immersive labs, real-world simulations, and mapped pathways to more than 45+ cybersecurity job roles, ensuring professionals are prepared to defend against today’s most sophisticated threats.
Access the complete data-driven insights on how ethical hacking is driving career growth and strengthening global cyber resilience. Don't miss out - read the full report now!
Download the report here.
For more information, visit: https://www.eccouncil.org/
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