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NONGSHIM, Korea's No. 1 instant noodle brand, is excited to announce the launch of its latest innovation, NONGSHIM SHIN Ramyun Toomba. Drawing inspiration from a viral social media recipe that has captivated taste buds since 2016, this new offering combines the iconic spiciness of SHIN Ramyun with a rich, creamy and cheesy twist.
NONGSHIM SHIN Ramyun Toomba: A Fusion of Bold Heat and Creamy Indulgence
NONGSHIM SHIN Ramyun Toomba harmoniously blends the bold, spicy notes of traditional SHIN Ramyun with the smoothness of fresh cream, cheddar, and Parmesan cheeses. Enhanced with savory garlic, earthy mushrooms, and a hint of parsley, each bite delivers a multi-layered taste experience that is both indulgent and satisfying.
The Toomba recipe, which involves mixing NONGSHIM SHIN Ramyun with milk, cheese, and other ingredients, gained widespread popularity on social media platforms like YouTube beginning in 2016. This creative twist on the classic noodle dish has seen an average annual growth of 13% in related content over the past three years. A recent survey revealed that approximately 60% of individuals in their teens and twenties are familiar with or have tried this innovative recipe, highlighting the growing influence of social media-driven culinary trends.
A Social Media Sensation Turned Instant Classic
Speaking about the launch of the new NONGSHIM flavor, Antonio Jo, Executive Vice President of International Business, NONGSHIM Korea, said, “NONGSHIM is dedicated to continuously offering exciting flavors that resonate with our consumers. With NONGSHIM SHIN Ramyun Toomba, we have been able to transform a beloved social media trend into a convenient, ready-to-enjoy product that delivers the perfect blend of spice and creaminess.”
Available Nationwide – A Halal-Certified Indulgence
NONGSHIM SHIN Ramyun Toomba is now available at convenience stores, major supermarkets nationwide. Also available on NONGSHIM Official Store at TikTok Shop. Consumers can enjoy this new flavor with confidence, as it is Halal-certified, ensuring it meets the dietary preferences of a diverse audience.
From a viral social media hack to an instant noodle revolution, NONGSHIM SHIN Ramyun Toomba, is here to redefine your culinary ramyun experience. Whether you're a fan of SHIN Ramyun’s signature heat or a lover of creamy, indulgent flavors, this fusion is one you won’t want to miss!
For more information, please visit NONGSHIM’s website or connect with us on social media:
