On June 1st, at Elektronik Keck Seng Sdn Bhd in Johor Bahru, Malaysia, Hisense officially unveiled the country's first-ever Laser TV experience store.
In recent years, with consumer upgrades and shifting aesthetic preferences, Malaysian customers have gradually moved away from the traditional logic of "big, cheap, and watchable" televisions. Instead, they now expect TVs to become essential components of home entertainment and social spaces. Laser TVs have emerged as a representative product of this new trend.
Jin Zihui, a representative of Hisense Malaysia, emphasized that a Laser TV is not merely a television—it is a comprehensive solution that offers immersive viewing, eye protection, and a refined spatial aesthetic. For a long time, due to the lack of real-life demonstration environments, laser TVs in Malaysia remained a product that consumers had only “heard good things about.” This time, however, growing interest and demand from users pushed Hisense to fast-track the launch of its flagship Laser TV store.
Unlike traditional home appliance retail outlets, Hisense’s first Laser TV experience store in Johor Bahru, Johor, is a brand-new format centered around laser display technology. It offers consumers an immersive experience and a glimpse into future lifestyle possibilities.
Jiang Xuejiao, Deputy General Manager of Hisense Visual Technology Asia-Pacific Marketing Center, explained the unique value of Hisense Laser TVs to dealers, consumers, and local influencers:
Immersive Experience: Hisense Laser TVs are typically equipped with large screens starting from 80 inches, scaling up to 120 inches or even larger. They feature ultra-short throw projection, meaning they can deliver a theater-grade experience without occupying much space—bringing a true “giant screen” into the living room.
Vibrant Color Accuracy: Compared to LED or single-color laser displays, tri-color laser technology offers much more accurate RGB (Red-Green-Blue) reproduction. Its color gamut far exceeds that of standard LCD TVs, delivering richer and more lifelike images.
Eye Comfort and Health: Unlike LCD TVs that emit direct light, Laser TVs project light onto a screen which then reflects into the viewer’s eyes—closer to natural light and reducing harmful blue light exposure. This makes Laser TVs more eye-friendly, especially for children or prolonged viewing sessions.
Hisense’s Laser TVs also feature a slim, integrated design, smarter functionality, nearly invisible screens, and seamless blending with modern home interiors—all contributing to a more immersive and sophisticated entertainment experience.
Rather than competing on low price, Hisense aims to win customers through real value—offering high-definition visuals, large screen formats, eye protection, and blue-light-free viewing. On launch day, everyone from content creators and tech bloggers to regular family users showed great interest in this product that “looks like a TV but is far more than a TV.”
Author: Andy Zhou