Since 2010, Epson has been sponsoring Manchester United football (Man Utd) and together they share similar philosophy “Striving to exceed our own expectations, and to produce results that bring surprise and delight to our customers.”
Youth football is an on-going initiative of the company’s regional CSR direction to support youth development in markets it is present in. Leveraging on its global partnership with Man Utd, Epson Malaysia hosted the “Meet and Greet” session between the Man Utd legend Dwight Yorke and local young footballers of the Tunas Lagenda Football Club (TLFC) to further entrench its support for youth football in Malaysia.
“A national pastime, football is always on everyone’s minds and is something that brings the nation together. Epson brings this opportunity to Malaysian youth and Man Utd fans to enjoy the spirit of football again right here in Kuala Lumpur. More importantly, we are giving our own TLFC or Tunas Lagenda Football Club boys an opportunity to meet this legend and be equally inspired to dream big and excel. We hope this will motivate them to pursue their dreams even further,” said Daisuke Hori, Managing Director of Epson Malaysia.
Coach Choe from TLFC said, “The event is good as it gives opportunity to the players to hear first-hand from a legend like Dwight on his experiences with such a big club. It would be better if there are more youth development events such as the one organised by Epson Malaysia where the invited players get to interact with the young ones. The reason is that these kids will eventually graduate from Tunas Lagenda, and they may go on to become professional players themselves, so the learning experience will be beneficial to them.”
During the event, Epson also reached out and engaged the brand with the guests of the special “Meet and Greet” session via product demos and user experiences such as photo printing with Epson’s latest range of L-series Ink Tank printers, as well as gaming experiences with Epson Projectors. Yorke, who is currently bringing the popular #ILOVEUNITED fan party to Malaysia for the very first time, went on to sign his name on the Epson interactive ultra-short throw projector in the presence of all Epson guests.
