KUALA LUMPUR, 03 JUNE 2022 - A recent report from the Department of Statistics has indicated that prices across a number of consumer goods categories have increased significantly over the past year. This has resulted in Malaysians, already struggling with the double whammy of the COVID-19 pandemic and floods in several areas nationwide earlier this year, having to now deal with finding ways to stretch their limited ringgit even further.
DOLLAR, a fixed price retailer, has heeded their concern and responded with a commitment to retain prices on 10,000 of its popular products at just RM2. A subsidiary of Malaysia’s largest home improvement retailer, MR D.I.Y. Group, MR. DOLLAR is known for its wide range of products offered at fixed prices, giving rise to the moniker “Kedai Harga Tetap”.
Announcing the commitment, Alex Goh, Head of Marketing at MR D.I.Y. Group said, “We understand the struggles that people are facing today. With multiple issues affecting the economy, especially the global supply chain, many retailers have been forced to raise prices.
“However, by relying on stringent data analytics and leveraging the strong direct relationships we have with global manufacturers, MR. DOLLAR is able to commit to maintaining the prices on 10,000 everyday essentials at just RM2. This is one of the many ways we are helping Malaysians find value and stretch their ringgit further, so they have the confidence to shop for their families’ needs.”
DOLLAR offers a wide range of products across 10 categories — chocolates & sweets; snacks & biscuits; cooking ingredients; groceries; drinks; bakery products; chilled & frozen food; household; hardware; and stationery, toys & sports — all priced at either RM2 or RM5.
Beyond its attractive price point, MR. DOLLAR also offers customers a comfortable shopping environment, with wide aisles and air-conditioning. Other than F&B and household essentials, MR. DOLLAR also offers personal protective essentials such as face masks, hand sanitizers, face shields, disinfectants, and COVID-19 test kits at low prices.
In April 2022, MR. DOLLAR reiterated its stand not to increase prices at its stores in the ‘Harga Kami Tetap Sama’ campaign stating it was not in consumers’ interests to do so.
