KUALA LUMPUR, 18 June 2022 – Nippon Paint Malaysia has clinched the Platinum Award for the Most  Trusted Brand (Paint Category) from Readers Digest during its Reader’s Digest’s Annual Trusted Brands  Awards held at Grand Hyatt Hotel recently.  

For 24 years, the award has featured prominent brands that are loved and trusted by the consumer. This  year, driven by its everlasting commitment to its customers, Nippon Paint has successfully secured the  award for the 17th consecutive year. 

The award, which has been held for more than two decades, aimed to reach out to consumers across Asia  to identify elements that make a brand trustworthy; hence, increasing the level of confidence, relevance,  and purpose for its consumers towards the brand. Over the past years, various brands have been  recognised through this prestigious award, as a sign of confidence of the people to the voted brands.  

Nippon Paint Assistant General Manager – Marketing, Datin Wong Meng Lee said: “We would like to thank  the consumers for their everlasting support to Nippon Paint, making it the Trusted Paint Brand for 17  years. This award means the world to us as we continue to strive to be better every day for our consumers.  By putting them at the heart of our operations, we hope that more consumers have confidence in us as we continue to give our best in pushing boundaries to our services, products and solutions.”  

With that, she added that with the current rising health related concerns, Nippon Paint have put its focus  on improving the lives of the people through its Wellness range latest innovation and technology infusion that could protect everyone from various viruses including COVID-19 and Hand, Food, Mouth Disease  (HFMD).  

“As a responsible market leader, we understand the needs and concerns of the people especially with the  rising HFMD casesthat is currently plaguing the mind of parents that sends their children to school as they  go to work. We hope that through our outreach and educational efforts, more people especially children  and elderly can be more protected be it at home or school,” she said.  

The Asia Reader’s Digest Most Trusted Brand award is based on its “Trusted Brands Survey” which is an  audited survey conducted by Catalyst Research – an independent marketing research company. The  survey identifies which brands consumers trust the most and provides an objective reference point for  the market. It has a long-established reputation as the premier measure of brand trust in Malaysia and  worldwide. 

This edition of the awards covers a sample size of 8,000 individuals across 5 regional markets including  Malaysia, Singapore, the Philippines, Hong Kong, and Taiwan. During this survey, consumers were  required to name the brand they trust above all others and then rate the brand according to the six  attributes of trustworthiness and credibility, quality, value, understanding of customer needs, innovation  and social responsibility.

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