KUALA LUMPUR, 30 JUNE 2022 – KL-ites have been thronging the newly-opened MR D.I.Y. PLUS store at MidValley Megamall store even before its official opening, mesmerized by the sheer scale and size of the store.
MR D.I.Y PLUS is the latest iteration from home improvement retailer MR D.I.Y. Group Berhad. The 30,000 sq ft store showcases approximately 20,000 types of products across five major categories – namely hardware, household and furnishing, electrical, stationery, and sports equipment products; and others (comprising toys, car accessories, jewellery, cosmetics, food and beverage items, as well as health & personal care items).
The grand opening event held today saw customers and guests enjoy a myriad of activities in the two-storey space. Speaking at the event, MR D.I.Y.’s Head of Marketing Alex Goh said, “Customers today are smart and savvy. They want great value, the convenience of a one-stop-shop, and the added benefit of an interesting and engaging shopping experience. MR D.I.Y. PLUS brings all these facets together in one exciting space – it’s no wonder then that over 200,000 visitors have been to the store in its first month, since we first opened our doors on 19 May 2022.”
Goh said that the store had been developed based on insights and customer feedback garnered by MR D.I.Y. as part of its on-going, always-on consumer research and data analytics process.
“We didn’t simply set out to build an extra-large store. MR D.I.Y. PLUS is a carefully curated space that brings together our wide range of everyday essentials in one convenient location. Our research shows that post-pandemic, customers want the assurance of low prices more than ever, but in fun, interesting and interactive ways – they want to be entertained! MR D.I.Y. PLUS promises customers that they can still continue to shop for their daily essentials at everyday low prices, but also be entertained, educated and inspired in the process,” said Goh.
MR D.I.Y. PLUS joins the MR D.I.Y. Group’s line-up of brands, which includes the original MR. D.I.Y. brand launched in 2005, followed by MR. TOY in 2019, MR. DOLLAR in 2020 and MR. D.I.Y. Express in 2021. The opening of MR D.I.Y. PLUS brings the total number of stores within the Group to more than 950.
As part of its grand opening event festivities, the retailer has lined up a series of celebratory activities and promotions from 1 to 3 July 2022. For a limited time only, customers who visit MR. D.I.Y. PLUS can also experience the store’s unique DIY experiential boxes which represent MR D.I.Y. customers from all walks of life. The DIY boxes include a working father, a housewife, a teenage girl, a sustainability lover, as well as a hardware & gardening enthusiast, making MR. D.I.Y. PLUS a store for everyone.
For more information on MR. D.I.Y. PLUS, visit MR D.I.Y.’s website, www.mrdiy.com, e-commerce platform, www.mrdiy.com.my, and its social media channels, Facebook and Instagram.
