KUALA LUMPUR, June 28 (Bernama) -- MaxC Smart-Sports Sdn. Bhd. ("MaxC Sports" or “Company”), a pioneer in the fitness-tech industry is revolutionising health awareness and entrepreneurship.

Since its inception in 2019, the company has been steadfastly committed to promoting a culture of wellness, confronting the growing issues of unhealthy lifestyle practices, obesity, soaring healthcare expenses, and unemployment.

MaxC Sports offers an innovative multi-level exercise rewards platform, the first to encourage physical activity by rewarding users for their daily movements. This platform extends beyond promoting wellness as it is also about growing wealth through a robust rewards system. By fostering an environment where healthy living and economic opportunity go hand-in-hand, MaxC Sports is redefining what it means to lead an aspirational lifestyle.

MaxC Smart-Sports Sdn Bhd’s Founder and Chief Executive Officer Mr Max Cheah Keng Chai said, "MaxC Sports embodies the ethos 'SPORTS FOR ALL TOWARDS ASPIRATIONAL LIFESTYLE'. We believe in providing excellent business opportunities that create a safe and trustworthy environment for young adults to embark on their entrepreneurial journey.”

“Our mission is to be the market's leading business platform promoting a healthy lifestyle to the community, and our vision is to build more young entrepreneurs, cultivating a love for sports and a healthier world."

MaxC Sports, leveraging its innovative rewards platform, is creating a unique solution to the prevalent health concerns, high living costs, and the rising unemployment rate. This platform not only encourages healthier lifestyle habits but also provides substantial incentives that serve as an economic lifeline for individuals in the B40 and M40 income groups. This offers an exciting opportunity for these individuals to embark on their entrepreneurial ventures.

A crucial part of this platform's design is the promotion of the World Health Organization's daily minimum requirements for physical activity. MaxC Sports takes the novel approach of rewarding activity rather than simply advocating for it. This engaging, incentive-based method forms a proactive frontline in the fight against obesity and unhealthy dietary habits.

The innovative platform and holistic strategy adopted is in line with the company’s motto – “A Pair of Sports Shoes to Kick-off Your Career” as MaxC Sports’ objective is to foster health and wellness through the foundation method of exercise.

Aside from that, MaxC Sports is excited to announce its collaboration with JDT Hyperdrink for the Charity Fun Run in August 2023. This event will be a key component of our Corporate Social Responsibility (“CSR”) program, geared towards supporting ambitious young adults who aspire to make a meaningful impact on their lives.

“This partnership represents an integral step in our ongoing commitment to promote health and entrepreneurship. It's through initiatives like these that we can truly make a difference, encouraging people to engage in exercise and embark on rewarding careers,” Max Cheah added.

MaxC Sports' unique strategic approach has the potential to transform dreams into reality, stimulate social change through innovation, and make a significant contribution to the improvement of health and wealth generation.

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