Insurance and takaful policies for consumers are about to become more accessible, affordable and easier to understand as Malaysia’s First True end-to-end Digital Insurance and Takaful Aggregation Platform, insureKU, approaches its official launch later this year. The platform has received Bank Negara Malaysia’s approval to participate in the national Financial Technology Regulatory Sandbox.

A product of Censof Maal Sdn Bhd, a subsidiary of leading public listed financial solutions provider Censof Holdings Bhd, insureKU has been under active stealth development and alpha testing for the past 24 months. It is the first end-to-end industry integrated insurance and takaful aggregation and solutions platform in the country.

“We prioritise people above all else and are driven by our vision of positive and accessible transformation in a critical part of our everyday needs - insurance. Bank Negara Malaysia has been an amazing partner - guiding, supporting and trusting us to provide insurance and takaful solutions that are firmly aimed at Malaysians across every level of society. As the digital age accelerates, we must ensure that no one is left behind, especially in such a critical area like insurance and takaful solutions,” said Shadhana Sekaran, Co-Founder and  CEO of insureKU Malaysia.

insureKU is leveraging technology to bring a comprehensive insurance range to life in a new way for local consumers. These include products in the life, general, and takaful insurance categories. By pairing innovation with an ecosystem that focuses on customer satisfaction, insureKU is empowering individuals to better take charge of their financial journey. 

Bank Negara Malaysia announced updates to its Financial Technology Regulatory Sandbox Framework policy document in a bid to further boost fintech innovation in the country. Initially launched in October 2016, the framework was designed to foster a regulatory environment conducive to fintech deployment, encouraging meaningful innovation in the financial sector. Today’s announcement validates that insureKU has successfully completed an operational readiness review and has been approved to commence operations effective immediately.

Proudly Malaysian: Built for a financially resilient Malaysian consumer ecosystem

“Our strategic partnerships with leading world-class insurance and takaful providers, deep familiarity with traditional insurance sales and service processes, and access to consumers both online and offline will enable us to support the Malaysian vision of a resilient, healthy, thriving and accessible insurance and takaful ecosystem for every Malaysian,” added Sekaran, explaining one of the key pillars that support insureKU’s direction.

Recognising the complexities inherent in insurance and takaful decisions, coupled with a lack of expert guidance, insureKU promises to simplify the process by offering consumers a seamless, all-in-one platform.

For more information, visit www.insureku.com.

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