Malaysia Convention & Exhibition Bureau (MyCEB) participates in the IMEX Frankfurt tradeshow, taking place from the 14-16 May 2024. Joining the national bureau are 13 co-exhibitors including state tourism and exhibition bureaus, convention centres, hotels and industry players such as Professional Conference Organisers and Destination Management Companies.

This year represents MyCEB’s 12th appearance in IMEX Frankfurt as the bureau has been a supporter of this show since 2011. In line with the Malaysia Business Events Strategic Marketing Plan 2021 - 2030, MyCEB’s efforts in executing action plans to profile and empower the Malaysian business events industry is curated by undertaking each business events segments relevant to the countries respectively. This year’s participation is also timely and crucial as MyCEB, an agency under the Ministry of Tourism, Arts and Culture (MOTAC) Malaysia gear up for the promotion of Visit Malaysia Year 2026.

Showcasing presence at Frankfurt, Germany that is a reputable destination to target the corporates segment, the bureau is exuberant to connect in person with the planners, decision makers and influencers of the business events industry as the tradeshow welcomes over 4,000 expected buyers. The bureau will take this powerful opportunity to push the MyTripleE campaign with the scheduled appointments that prioritise the Automobile, Environment, Pharmaceutical and Science Industry. 

Mr. Azman Haji Tambi Chik, CEO of MyCEB stated, “Our drive to profiling Malaysia as the preferred Business Events destination in Malaysia is unswerving and we continue to provide first-hand information on what is fresh in the country to serve the business events community at every show we are part of, following our roadmap to achieve the Strategic Marketing Plan by the year 2030. Additionally, we are always excited for knowledge exchange and business leads as the Malaysian pavilion continues to be a pull for our audience. Last year, IMEX Frankfurt assisted the Malaysian delegation in collectively booking a staggering 57,700 appointments from 84 countries and we are surely looking to exceed the amount this year”. 

The Malaysian pavilion at A220 will showcase traditional games and offer local cuisines to provide a glimpse of the country to visitors. Furthermore, the Malaysian delegation have scheduled additional activities including a meeting with the Asia Convention Alliance (ACA) on 13 May and a networking reception at the pavilion on the 15 May. 

Additionally, MyCEB held a press conference on the 15 May at the Press Centre, Room Symmetrie 2. The session announced exciting news on plans to strengthen bilateral ties under the MICE/Business Events Community that is currently in the process of being established.  

All interested parties who wish to know more about Malaysia as a premier business events destination are invited to visit the pavilion or get in touch with the MyCEB team.

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