Syarikat Takaful Malaysia Berhad (Takaful Malaysia) launched an online sales portal called “Click for Cover” as a beginning of its venture into digital insurance.
The launch also witnessed the signing of a memorandum of agreement with Fusionex International, a market leader in data technology, analytics and AI and ReMark International, a digital marketing specialist company. Collaboration agreements for online distribution with Lembaga Tabung Haji (LTH) and Bank Islam (BIMB) were also signed to introduce online Takaful products to depositors of LTH and customers of BIMB.
Takaful Malaysia group chief executive office Datuk Seri Mohamed Hassan Kamil said the launch of their digital strategy plan signifies their commitment towards revolutionizing the way Takaful Malaysia will grow their business by digitally transforming sales and operations.
“By embracing digital tools and technology to offer up differentiated product offerings and services, we will delight our customers with a better user experience, enhanced protection products and high quality service.
“Embarking on our digital journey involved streamlining our internal processes and operational efficiency, as well as tapping into social media platforms to strengthen our marketing efficacy and brand engagement.
“We also tied in our digital strategy plan with a face-to- face marketing initiative leveraging on Tabung Haji Islamic Financial Service Centres (IFiC) and the network of Bank Islam branches to promote our new portal. At the onset, we want to introduce the online experience via in-person communication to give potential customers detailed explanations and walk-throughs of the portal,” he said.
He added that the launch of the portal to buy insurance online is also in line with the Government’s efforts to promote a digital economy.
“We will leverage on the lower transaction cost of online sales channels, in order to deliver better pricing and thereby more accessible products to the market as a whole.
“Aside from this, Takaful Malaysia is implementing multiple digital initiatives, including systems integration with key business partners, further online self-service options, and a mobile application, as part of a holistic digital strategy plan to attract new customer segments, increase margins and increase our market share,” he explained.
The ceremony was officiated by Finance Minister II, Datuk Seri Johari Abdul Ghani, and marked the expansion of Takaful Malaysia’s digital footprint by providing a seamless customer experience when purchasing insurance products online.
Datuk Seri Johari Abdul Ghani stated: “This launch of Takaful Malaysia’s digital strategy is very much in line with the overall digital strategy outlined by the Government in growing the digital economy.”
The “Click for Cover” portal was designed with easy-to- use interfaces for customers to access the company’s products online with e-payment facilities and real-time underwriting capabilities.
“Click for Cover” has the first fully integrated medical underwriting engine online in Malaysia where rating decisions will be generated online based on a few underwriting questionnaires.
Currently, the portal offers Motor, Personal Accident (PA) and Medical products. More products such as Term Life, Critical Illness and Travel PA Takaful will be made available later this year.
