Ee-Lian Enterprise, Malaysian plastic household ware manufacturer signed a strategic cooperation agreement with global specialty chemicals producer Miliken.

The agreement was signed to allow Ee-Lian Enterprise to use Miliken’s energy-saving, UL certified Millad NX 8000 clarifier additive, making Ee-Lian the first Malaysian producer that has authorisation to use the UL certified Green Label environmental accreditations on its products.

“We are really pleased with this new strategic partnership together with Miliken as it deliver improved efficiency and performance benefits to Ee-Lian’s production processes.

“But more importantly it also fits with our sustainability and environmental strategy of adopting greener technologies that help reduce the impact of production on the environment.

“This development reflects our commitment to following the national government’s push to more environmentally friendly industry practices and to long-term sustainable development, in which we strive to be and industry leader here in Malaysia,” said Ee-Lian Enterprise (M) Sdn Bhd founder cum SWS Capital Berhad group managing director, Datuk Teoh Han Chuan.

“Elianware produces over 1,600 varieties of household plastic ware, which is sold both locally and overseas.

“This remains to be our key driver and we believe that the UL certification will be an added boost to our revenue stream, moving forward as consumers are confident of Elianware’s processes and commitment to better itself and the environment,” he added.

Ee-Lian Enterprise, a subsidiary of public listed company SWS Capital is known for its fleet of plastic container products under the brand Elianware which are essential to the daily lives of consumers.

By purchasing polypropylene resin, supplied by Malaysian polymer producer Lotte Chemical Titan, that uses Miliken’s MIllad NX 8000 clarifying technology, Ee-Lian will also now be allowed to use the UL certified Green Label on its products.

“This is a significant milestone for two of Malaysia’s enterprises as it underlines our credentials and combined commitment to providing more sustainable solutions to our customers here in Malaysia and around Asia,” said Lotte Chemical Titan technical director, Ng Chon Fook.

“The energy-saving benefits of Miliken’s Millad NX 8000 clarifier for polypropylene (PP) have long been known and documented, and we are seeing a growth of producers of clarified polypropylene adopt it across Asia.

“The UL Green label and its environmental claim validation (ECV) brings significant benefits to both producers and household ware brand owners, it can enhance the corporate image of resin producers, provide competitive advantage and improve th

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