DKSH Business Unit Healthcare, a leading strategic partner for companies seeking to grow their healthcare business in Asia and beyond, has successfully entered into a strategic partnership with Applecrumby®, a prominent local brand specializing in natural and organic baby products. This collaboration will enhance healthcare access for families in Malaysia by expanding the reach of Applecrumby®'s products within Peninsular Malaysia.

Under the agreement, DKSH will provide full market expansion services, including sales, field marketing, distribution, logistics, and credit and collection. By leveraging DKSH’s extensive experience, deep market knowledge, and comprehensive service offerings, this collaboration aims to drive Applecrumby®’s business growth and ensure the efficient and timely distribution of Applecrumby®’s high-quality baby products, including wipes, skincare, and cleaning items, to both independent and chain pharmacies throughout the region. 

Kelvin Chung, Director of Trade at Applecrumby®, commented: “DKSH’s proven track record in the healthcare industry, combined with their expertise in sales and logistics, makes them the ideal partner for us. We look forward to growing our presence in the Peninsular Malaysian market and reaching more parents with our safe and natural products, ensuring the well-being of their little ones.”

Sandeep Tewari, Head Country Management and Vice President, Healthcare, DKSH Malaysia, added: “Baby diapers, wipes, and detergents are crucial for maintaining a baby’s health and hygiene. We are thrilled to partner with Applecrumby®, a trusted brand known for its commitment to quality and safety, as part of our ongoing mission to provide accessible healthcare for all and enriching the lives of the newborns and their parents.”

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