From 18 to 20 October 2024, Shopee celebrated local sellers at the three-day MADANI Rakyat 2024 Sayangi Sabah programme at Likas Stadium, Kota Kinabalu. Shopee reinforced its commitment to supporting local e-commerce sellers through its signature Shopee Rai Lokal initiative through the Ministry of Domestic Trade and Costs of Living (KPDN)’s Kempen Beli Barangan Malaysia (KBBM) campaign. The e-commerce platform also highlighted their ongoing efforts with KPDN to enable business digitalisation, increase access and inclusion for digital services, and uplift local communities during a sharing session at the event.
Shopee Rai Lokal was launched in 2019 to recognise and celebrate the essential role that Malaysia’s local users play in the e-commerce landscape. Shopee views the local community as the backbone of its platform and empowers their users to thrive in the digital age. By combining digital and offline efforts, Shopee actively shows their love for local sellers, buyers, and talents.
“Shopee Rai Lokal is a programme close to our hearts. We are deeply committed to empowering local sellers and helping them succeed in a competitive digital marketplace. In Sabah alone, we support close to 100,000 local sellers. Brands like Kita Shop Sabah and Trainix Combat Sports Store have not only established their presence in the state but have also become some of the most successful Sabahan businesses during our recent 10.10 Brands Festival,” said Nadia Anwar, Head of Government and Public Communications at Shopee Malaysia.
In 2024, Shopee Rai Lokal significantly boosted the visibility of over 1,000 local MSMEs by showcasing them on a dedicated microsite, making it easier for users to discover and support sellers from every corner of Malaysia. The initiative was further strengthened by the onboarding of over 300,000 new Shopee Affiliates, who drove traffic and awareness to local entrepreneurs through Shopee Live and Shopee Video. Together, these affiliates produced over 1.5 million postings year to date, helping local sellers expand their reach and promote their products to a nationwide audience.
Complementing its digital efforts, Shopee also engages with local sellers through on-ground activations such as fashion shows and community events, offering direct interaction and enhanced brand exposure. A key highlight this year was the #ShopeeRaiLokal - Raya Stail Kita Fashion Show featuring 10 local Muslim fashion sellers and live streamed to over 70,000 viewers, inspiring Malaysians to support homegrown fashion brands. Throughout the year, Shopee continues to amplify the voices of local sellers across media platforms, sharing their unique journeys and successes. Shopee also produces an annual documentary that captures the challenges and triumphs of these entrepreneurs, offering a powerful look at their resilience and growth.
“This year, Shopee Rai Lokal will proudly recognise our Shopee Affiliates for their pivotal role in driving exceptional traffic growth across the platform. These key opinion leaders (KOLs) have been vital in elevating local sellers and brands by producing high-quality content that deeply resonates with Malaysian audiences. We are thrilled to announce that in our 2024 documentary, we will spotlight some of our top-performing Shopee Affiliates, showcasing their remarkable contributions to empowering local businesses,” Nadia added.
Shopee underscores its long-standing dedication to creating meaningful, sustainable impact for local communities through collaborations with various government bodies, ministries, and agencies. A cornerstone of this effort has been Shopee’s multi-year partnership with KPDN through their yearly KBBM campaigns. Since 2020, this collaboration has focused on driving awareness of local sellers, incentivising buyers to support them, and boosting local sales conversions, all while aligning with KPDN’s mission of keeping living costs manageable for Malaysians.
As part of the MADANI Rakyat 2024 Sayangi Sabah programme, Shopee reinforced its commitment to KPDN by amplifying visibility for local entrepreneurs through their Shopee Rai Lokal initiative. This year’s participation further strengthened Shopee’s ongoing partnership with KPDN, underlining the platform’s role in supporting local businesses over the long term and contributing to the growth of Malaysia’s digital marketplace.
