Traveloka, Southeast Asia's leading travel platform,  reports a strong performance from its 10.10 Travel Fest, driving a 127% surge in searches  for flight and accommodation targeting year-end holidays. With discounts of up to 50%,  the campaign empowered travellers to plan ahead, ensuring dream gateways are both  affordable and well-prepared.

Beyond generating strong bookings, the campaign revealed key travel trends shaping  consumer behavior across the region, signaling travellers’ eagerness to make the most of  year-end holidays and kickstart 2025 with meaningful experiences. 

"The 10.10 Travel Fest reflects our continued commitment to understanding and meeting  travellers’ evolving needs,” Caesar Indra, President of Traveloka remarked. “By anticipating  these trends and offering personalized platform solutions, we enable travellers to plan with  confidence and explore new travel possibilities. This campaign has not only delivered  exceptional value to travellers but has also reinforced our role in supporting tourism recovery  and growth in the region." 

The campaign brought together leading travel providers and hospitality brands such as Qatar  Airways, Millennium Hotels & Resorts, Universal Studios Singapore, and many more, offering  travelers exclusive deals on flights, hotels, and travel activities. With options ranging from  family vacations and international getaways to cruises and immersive stays, these  partnerships ensured the campaign met the varied preferences of today’s travelers.  

“Traveloka 10.10 Travel Fest drove great visibility for our hotels across key markets, brought  in significant brand awareness to enhance our market presence with excellent messaging.  Traveloka’s outstanding support helped us create a standout presence, ensuring the most  optimal outcome of the campaign while maintaining a strong focus and compliance to our  distribution strategy. We are thrilled with the outcome and excited for our future collaborations  to continue delivering outstanding guest experiences,” Ali Asger Lehry, Vice President  Revenue Management - Asia for Millennium Hotels and Resorts 

As we gear up for the holiday season, let’s take a closer look at the key travel trends that  shaped this year’s 10.10 Travel Fest: 

Surge in Early Bookings for International Flights 

The Traveloka 10.10 Travel Fest sparked a wave of early bookings, with nearly 60% of  travellers securing international flights more than 30 days in advance. This trend highlights  a growing preference for planning ahead to secure the best deals. With exclusive, time-limited  discounts, this campaign inspired travellers to lock in their plans early, ensuring seamless and  cost-effective getaways. 

Top Destinations for Malaysian Travellers 

Traveloka's 10.10 Travel Fest showcased the most sought-after destinations for Malaysian  travellers. Internationally, China, India, Japan, Indonesia, Thailand, Vietnam remained among  the top choices. Domestically, Kuala Lumpur, Kota Kinabalu, Kuching, Kota Bharu, Penang  stood out, offering a variety of scenic landscapes, cultural experiences, and culinary delights.  This year’s campaign not only reinforced these locations’ popularity but also revealed a desire  for diverse travel experiences, from bustling city life to serene beach retreats. 

Growing Interest in Cruises  

The campaign saw an almost twofold increase in transactions for cruises, signaling a  rising interest in unique, all-inclusive travel experiences. Cruises are becoming an appealing  option for year-end celebrations, offering travellers the chance to explore multiple destinations  while enjoying the convenience and leisure of life at sea. 

Rising Demand for Immersive and Authentic Accommodations  

Southeast Asian travellers are increasingly seeking immersion stays that offer authentic  cultural experiences. Ryokans, with their traditional Japanese charm, saw an impressive 101%  rise in search, while boat accommodations surged by 52%, allowing travellers to experience  destinations from a whole new perspective. Additionally, the allure of staying in a Riad, a  quintessential Moroccan experience, witnessed a 63% increase. This trend highlights a shift  toward culturally rich and meaningful travel experiences that go beyond conventional hotel  stays. 

Visit Traveloka.com or download the Traveloka app to explore the latest travel trends and  exclusive offers. Don’t miss the chance to plan your year-end holiday or early 2025 getaway  at the best prices. Join millions of travellers and make every unforgettable trip with Traveloka! 

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