Xanderia Berhad, a leading Malaysian financial technology (FinTech) company, through its subsidiary, Xanderia Marketing Sdn Bhd, today announced the successful completion of its Xanderia Merdeka Campaign. Launched in July 2024 and running through September 2024, this comprehensive campaign transcended commercial objectives to become a celebration of Malaysia's rich history, diverse culture, and the unwavering spirit of its people while honouring the nation's founding fathers and their struggle for independence.
The Xanderia Merdeka Campaign focused on educating Malaysians about the country’s historical figures, the significance of key events like the formation of Malaysia in 1963 with the union of Persekutuan Tanah Melayu, Sabah and Sarawak, and the unique characteristics of each state. Through engaging content and interactive activities, the campaign fostered a sense of national pride and unity.
"Xanderia Merdeka Campaign was launched with the purpose to increase awareness among Malaysians of the hard-fought battle and the cleverness of diplomacies waged and shown by our founding fathers to achieve freedom.” Said Fahmi Zulkepli, Chief Executive Officer of Xanderia Marketing Sdn Bhd. “We are very thankful for their contribution to this beloved country. We will do our utmost to honor the freedom we have now by building a bright future for our sons and daughters.”
The campaign successfully engaged Xanderia’s marketing agencies, clients, and the broader Malaysian public. By raising awareness of Malaysia’s rich history and the sacrifices made to achieve independence, Xanderia is committed to supporting initiatives that promote national unity and cultural understanding. The Xanderia Merdeka Campaign reflects the company's dedication to social responsibility and its commitment to making a positive impact on the community. The success of the Xanderia Merdeka Campaign serves as a testament to the company's belief in the power of education, cultural preservation, and community engagement. Xanderia will continue to explore innovative ways to leverage its platform to promote social good and inspire positive change.
The Xanderia Merdeka Appreciation Dinner is a heartfelt thank-you to all who have helped make this campaign a success," said Fahmi Zulkepli. "The achievements of our awardees reflect the dedication and excellence they bring to their work and partnership with us." During the event, Xanderia honoured those agencies who excelled in driving outstanding performance and impact throughout the campaign.
Award Categories and Winners:
- Top Performer Award: Ritz Prestige Ventures
- One Million Achiever Award: Ritz Prestige Ventures and NSB Synergy
- Top 5 Highest Performance Agencies:
- Ritz Prestige Ventures
- NSB Synergy
- Direct Lending Sdn Bhd
- WM Pro Consultancy
- FZS Success
In addition to celebrating the achievements of partner agencies, Xanderia extended special recognition to individual clients who participated in the campaign, rewarding them with electrical appliances as a token of appreciation.
Client Winners:
- Rhoaina Binti Julkarim
- Mohamad Izhar Maula Hosni
- Baniamin Bin Abu Bakar
- Muhamad Iskandar Bin Othman
Xanderia Berhad is a trend setter in the Islamic finance technology sector, which is a niche and growing segment of the digital economy. Xanderia's journey has been nothing short of remarkable. From its inception during the challenging times of the Covid-19 pandemic in 2020 to its expansion into Indonesia in 2024, Xanderia has continually strived to revolutionize the financial landscape.
“Our mission is to make Shariah-compliant financing accessible to all, coupled with our vision to be the preferred digital service provider across Southeast Asia, sets us apart in the industry. Xanderia is committed to revolutionizing the financial technology landscape by developing innovative and impactful products." Razi Pahlavi said, the Chairman of Xanderia Berhad, in his speech while officiating the Xanderia Merdeka Appreciation Dinner.
“By providing Shariah-compliant financial solutions that are accessible, affordable, and convenient, Xanderia is not only catering to the needs and preferences of its clients, but also promoting the values and principles of Islamic finance.” he added.
Xanderia contributes the development and diversification of the Islamic finance industry, which is one of the key pillars of Malaysia's financial sector and a strategic asset for the country.
