KUALA LUMPUR – Ayam Brand, a household name with more than 130 years of heritage, has strengthened its commitment to community nutrition and well-being through a collaboration with Sunway XFarms.
The #AyamBersamaMu initiative brought together 60 children from underprivileged backgrounds for a day of experiential learning that linked healthy eating with sustainable farming.
The programme builds on Ayam Brand’s decade-long legacy of promoting healthier eating habits among children and underserved communities. By pairing food provision with nutritional education, #AyamBersamaMu aims to deliver long-term benefits that go beyond immediate aid.
“At Ayam Brand, we believe nutrition and education must go hand-in-hand to create meaningful change. Through #AyamBersamaMu we empower children to understand healthy eating while addressing immediate food needs in communities,” said Teoh Wei Ling, Head of Marketing at Ayam Brand.
Beyond the event, Ayam Brand is distributing food aid nationwide through its NGO partner, Food Aid Foundation, reaching up to 1,000 underprivileged individuals.
“This ensures the impact continues beyond a single day, reinforcing Ayam Brand’s holistic approach to tackling food security while empowering future generations.”
#AyamBersamaMu reflects Ayam Brand’s vision of making nutritious food accessible while nurturing healthier generations through strategic partnerships and community-focused initiatives.
At the event’s held at Sunway XFarms, 60 children from Rumah Pengasih Warga Prihatin and Rumah Kebajikan & Anak Yatim Darul Najjah (An Najjah) spent a day of experiential learning focused on healthy eating, sustainable farming, with fun and interactive activities.
The children took part in interactive activities including a “Suku Suku Separuh” nutrition session featuring Ayam Brand products, a hydroponics workshop using recycled Ayam Brand™ cans, and a guided tour of the farm’s greenhouse facilities.
The day ended with a “Farm-to-Fork” lunch prepared with Ayam Brand products and fresh produce harvested directly from the farm.
Sunway XFarms CEO Afdhal Nayan added, “This collaboration shows how partnerships can drive impact. By combining nutrition with sustainable urban farming, we aim to inspire children with practical knowledge while ensuring access to nutritious meals for communities in need.”
Ayam Brand, a 133-year old Malayan heritage brand famed for its wide range of quality, preservative-free, no added MSG, healthy, convenient and Halal certified canned food.
Sunway XFarms, an award-winning Malaysian urban farming pioneer under the Sunway Group, is renowned for producing fresh, pesticide-free, and nutrient-rich vegetables through sustainable hydroponic farming.
Sunway XFarms operates farms in the heart of cities, transforming rooftops, office spaces, and underutilized areas into productive farms that use 90% less water and deliver year-round harvests. Its produce and wellness foods are grown in controlled environments that meet stringent safety and quality standards, ensuring consistency, traceability, and freshness from farm to table.
BYD Sime Motors Unveils BYD SEAL 6 EV, Marking Its First International Debut and Ushering a New Era for C-Segment Sedan in Malaysia
BYD Sime Motors, the official distributor of BYD cars in Malaysia, today unveiled the BYD SEAL 6 EV, marking the model’s first international debut right here in Malaysia. This milestone underscores BYD’s commitment to Malaysia while setting a new benchmark in the C-segment sedan category.
The BYD SEAL 6 EV expands BYD’s growing portfolio in Malaysia, combining cutting-edge electric vehicle technology, premium comfort and modern design. With this new model, BYD aims to make both electric mobility and the sedan segment more attractive and accessible to Malaysian drivers.
Product Tagline in Malaysia
BYD SEAL 6 EV – A New Era for C-Segment Sedan in Malaysia
Precision. Passion. Aligned.
Jeffrey Gan, Managing Director of Sime Motors, Southeast Asia, said, “The BYD SEAL 6 EV sets yet another benchmark for electric vehicles in Malaysia — combining attractive design, cutting-edge innovation and everyday practicality. As the seventh model in BYD’s line-up, it continues to captivate a wide and diverse range of customers with its compelling range of choices. With today’s launch, we’re confident that even more Malaysians will embrace electric mobility — supported by our expanding network of outlets and our unwavering commitment to after-sales excellence. Every new model we introduce brings us one step closer to a cleaner, smarter future for mobility in Malaysia.”
Eagle Zhao, Managing Director of BYD Malaysia, also commented, “With the new BYD SEAL 6 EV, we want to show that an electric car can be both advanced and accessible at the same time. This model combines a competitive price point with long range and smart technology features, making it an attractive choice for daily driving. I believe that this balance of value and innovation will help more customers take the step into electric mobility more readily.”
The BYD SEAL 6 EV redefines what a C-segment sedan can be in Malaysia, combining cutting-edge electric vehicle technology, modern design and exceptional comfort. It delivers a dynamic yet refined driving experience, with premium features and practicality that suit both urban and long-distance journeys.
Product Highlights – BYD SEAL 6 EV
BYD SEAL 6 EV - 6 Best in Class Features
Outstanding Handling, Comfortable and Enjoyable Driving Experience.
Product Offerings in Malaysia:
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Highlights |
Dynamic |
Premium |
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Exterior Colour |
Arctic White, Harbour Grey, Misty Blue |
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Interior Colour |
Black + Grey |
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Price |
RM 100,000 |
RM 115,800 |
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Exclusive Launch Package worth up to RM6,288: For first 800 customers only. |
Free Wall Charger worth RM3,288 |
Option 1: Landed property residents
Option 2: High-rise property residents
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Complimentary Accessories |
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Comprehensive Warranty Package |
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BYD Sime Motors Strengthens Nationwide Presence with Continued Outlet Expansion
BYD Sime Motors continues to expand its retail and service footprint, with 37 outlets now operational across Malaysia and a target of reaching 50 outlets by the end of 2026. Since its entry into the Malaysian market, BYD Sime Motors has achieved total sales of over 20,000 units, reflecting strong and growing customer confidence in the brand. This growing nationwide network ensures customers have convenient access to trusted sales, after-sales support and charging solutions, further reinforcing Sime Motors’ commitment to driving long-term EV adoption in Malaysia.
Bookings for the BYD SEAL 6 EV can be made at BYD outlets nationwide. For more information, please visit https://byd.simemotors.my/ or follow BYD Sime Motors on https://www.facebook.com/BYDCarsMalaysia and https://www.instagram.com/bydcarsmalaysia/. For enquiries, please contact BYD Sime Motors Customer Care at 1300-38-1888.
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From Startup to Market Leader: Pott Glasses Charts Future Growth
After 10 Years in Malaysia’s Eyewear Industry
According to Statista, revenue in Malaysia’s eyewear market is projected to reach US$558.88 million by 2025, supported by the compound annual growth rate (CAGR) of 3.25%.
Key drivers of this growth include rising screen exposure, heightened awareness of eye health, and a pronounced shift towards eyewear that balances fashion with functionality.
As a result, the demand for stylish, functional, and personalised eyewear has surged, fundamentally transforming the Malaysian optical industry.
Amid this evolving landscape, Pott Glasses has emerged as a market leader, reimagining the eyewear experience through a blend of optical expertise, fashion-forward design, and personalisation.
Established in 2015 by childhood best friends Aw Tai Hau and Eden Hoong from Kelantan, the home-grown brand has built a distinguished reputation nationwide for its curated, high-quality eyewear and personalised styling services designed to meet the unique preferences of every individual.
Tailored Glasses Frames for Asian Style Fit
From humble beginnings at pop-up booths, Pott Glasses has grown into a well-recognised name in Malaysia, now with nine branches established nationwide.
A defining strength of the brand lies in its focus on crafting eyewear designed specifically for Asian facial structures. In contrast to mass-market frames tailored primarily for Western features, Pott Glasses addresses prevalent fitting issues such as lower nose bridges and wider cheekbones, ensuring a more comfortable and secure fit for glasses wearers.
“At Pott Glasses, our mission has always been to provide Malaysians with eyewear that goes beyond function; it’s about personalisation, style, and eye health. That is why we have designed an extensive collection of over 800 frame styles, ensuring that each customer can find something that truly reflects their individuality.
Through this commitment, we have built Pott Glasses into a trusted name in Malaysia’s personalised eyewear boutique industry,” said Eden Hoong, Co-founder of Pott Glasses.
Revolutionising the Eyewear Industry with a Personalised Approach
Pott Glasses’ unique and personalised services include:
Recognised and Acclaimed within Malaysia’s Fashion Industry
Pott Glasses has earned recognition from thousands of Malaysians, as evidenced by their strong social media following and active engagement across platforms.
Recently, the brand’s runway credentials continued at Kuala Lumpur Fashion Week 2025, where Pott Glasses collaborated with local high-fashion label BEHATI, creating titanium sunglasses intricately laser-cut with motifs inspired by Malay and Peranakan antique jewellery, including twin Keris blades at the temples.
These striking pieces perfectly complement BEHATI’s culturally rich and contemporary designs, underscoring Pott Glasses’ fusion of heritage and high fashion.
Celebrating a Decade of Eyewear Excellence
To celebrate their 10th year in the eyewear industry, Pott Glasses is hosting its immersive “Take A Leap of Frame” pop-up at The Five @ KPD, Kuala Lumpur, from the 26th of September to the 5th of October 2025, commemorating the brand’s origin story and bold strategic pivots over the last ten years.
The “Take A Leap of Frame” pop-up will feature several standout attractions:
“Find your Pott Type” Quiz |
An interactive game designed to help individuals discover their unique ‘Pott Type’ and the eyewear styles that suit them best, sparking styling conversations and inspiring fashion choices. |
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“Collection ‘X’ Gallery” Immersive Zones |
This area features the new Pott Sunnies Collection ‘X’, with several photo zones and a striking centrepiece. |
“10 Years of Pott” Exhibition |
A physical walkthrough, taking visitors on a journey through the brand’s decade-long story, highlighting key milestones and memories. |
Colour Analysis Station |
This station is designed to help guests discover the shades and tones that best complement their natural features, with guidance from trained stylists. |
Co-founder Aw Tai Hau commented, “This pop-up was not just a celebration of our 10-year journey, but a demonstration of how Pott Glasses has redefined personalised eyewear in Malaysia. From a humble startup, we have grown into a leading brand, recording a 73% (CAGR) from 2021 to 2024, which reflects our strategic growth and strong market demand.”
Looking ahead, Pott Glasses is expanding into the presbyopia market, a condition of age-related farsightedness that typically affects individuals above 40. The launch of Multifocal Specialist by Pott Glasses aims to meet the growing demand for personalised eyecare solutions.
These initiatives are designed to strengthen the company’s market position, unlock new revenue streams, and solidify its standing as a key player in Malaysia’s personalised eyewear industry.
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WATSONS’ FIRST-EVER BIGGEST MEMBERS REWARDS EXPO 2025 WITH EXCLUSIVE DEALS AND PRIZES
Exclusive Member Deals, Savings up to 70%, and a chance to win a Home by LBS
Watsons Malaysia has officially opened the doors to its Biggest Rewards Expo 2025, taking place for four days only until 28 September 2025 at the Mid Valley Exhibition Centre. Bringing together brands across health, beauty, personal care, cosmetics and lifestyle categories, this members-only expo is the largest of its kind. Visitors can look forward to enjoying member-exclusive deals up to 70% off, exciting rewards at the W Rewards Zone, as well as exclusive gifts and prizes all under one roof.
“This year, Watsons Club is celebrating its 15th anniversary, and in line with our ongoing commitment to rewarding loyal customers, we have further enhanced our members’ rewards to offer even greater value. A new feature, ‘Share Points’, has been introduced exclusively for Watsons Club members. With this feature, members can shop, collect points, and share them effortlessly. Points can also be gifted, making it simple for members to share them to family and friends,” said Caryn Loh, Managing Director of Watsons Malaysia and Chief Operating Officer, Health & Beauty Asia, A.S. Watson Group.
The event was also attended by Danny Hoh, Chief Operating Officer of Watsons Malaysia, together with Watsons Celebrity Friends, Mekyun and Munaa Bella.
To make the experience even more exciting, Watsons members will receive a RM10 voucher and a mystery gift* upon registration to shop. On top of that, members can stand a chance to win prizes worth up to RM1,000 and enjoy free gifts* with purchases of RM80 and above throughout the 4 days expo, *while stocks last.
In conjunction with Watsons Club’s 15th anniversary, the Biggest Rewards campaign happening until 1 October 2025, will feature many exclusive member deals, exciting events, and, for the 5th consecutive year, the chance for Watsons member to win a brand-new home. This year’s grand prize is a home at Centrum Iris in the scenic Cameron Highlands, developed by LBS Bina Group Berhad (LBS). One lucky Watsons Club member will walk away with a modern residence featuring 2 bedrooms and 1 bathroom, complete with lifestyle amenities such as a Fitness Lounge, Sky Yoga, Kids Play Zone, Games Lounge, Pool Deck, and more.
Watsons Club members who shop in-store or online between 1 September and 27 October 2025 with a minimum spend of RM50 using any VISA card will be eligible to participate. To participate in the contest, members simply need to make a purchase and submit their entry via the link below: https://survey.aswatson.net/WISE/index.php/survey/index
This anniversary campaign not only marks a significant milestone but also reaffirms Watsons’ commitment to continuously rewarding its members with unbeatable offers, everyday benefits, and life-changing opportunities, solidifying its position as the country’s top loyalty programme in health and beauty retail.
With the recent recognition from the Malaysia Book of Records for having the “Most Merchant Touchpoint in a Membership Rewards Programme”, members can enjoy daily rewards through W Rewards in Watsons App, with redemptions starting from as low as 10 points. From free ice cream and F&B treats to petrol vouchers, Watsons shopping vouchers, and more, members can maximise the value of their loyalty points across over 5,000 merchant locations nationwide. These rewards go beyond Watsons’ stores, giving members access to free vouchers across a wide network of retail partners in Malaysia.
Watsons Malaysia welcomes the nation to join the Watsons Club loyalty program with amazing perks such as a lifetime membership. Sign up as a Watsons Club member for just RM25 and receive a membership card with Touch ‘n Go NFC functionality along with 1,000 welcome points upon activation, making it easier than ever to shop, save, and earn rewards.
Download the Watsons MY App today to unlock exclusive offers and enjoy an RM20 voucher on your first in-app purchase by using the code: FIRST20.
Find out more about Watsons’ Biggest Rewards campaign, visit https://www.watsons.com.my/membership.
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Midea Debuts INSTA-FIT Master Series and Laundry Suite in Malaysia
Designed for modern homes, the new range combines seamless integration, advanced performance, and advanced purification – earning recognition in the Malaysia Book of Records as the first refrigerator with the Highest Level of PST Purification Virus Elimination System
News highlights:
Midea, a global leader in smart home appliances, today unveiled its latest INSTA-FIT Master Series and Laundry Suite in Malaysia. The debut underscores Midea’s vision of appliances that fit seamlessly into modern homes while supporting healthier lifestyles through smarter design and advanced purification technologies.
“Homeowners today are looking for appliances that blend seamlessly into their spaces while delivering exceptional performance,” said Mark Tam, Managing Director of Midea Malaysia. “The INSTA-FIT Master Series and Laundry Suite are designed to do exactly that, helping families keep their food fresher for longer and facilitating effortless laundry care, all wrapped in a sleek, stylish design. We want families to enjoy everyday convenience without ever compromising on style.”
Both the INSTA-FIT Master Series and Laundry Suite embody Midea’s philosophy of enabling convenience and adaptability, showing that appliances can complement a home’s identity rather than dictate it.
“As kitchens and living spaces become more open and integrated, appliances are increasingly expected to disappear into the design rather than disrupt it,” said Iko In, Founder of iN Design Lab. “The INSTA-FIT Master Series, with its seamless cabinetry integration, and the ultra-thin Midea Laundry Suite reflect this shift perfectly, proving that functionality never has to come at the expense of aesthetics.”
A Refrigerator Designed for Health, Not Just Storage
The new Midea INSTA-FIT Master Series redefines modern refrigeration with a true perfect slot-in fit. At just 600mm depth with 4mm clearance, it blends seamlessly into cabinetry with zero installation required. Designed for today’s minimalist kitchens, it features a Shadow Grey finish, GlowTech illuminated handle, and durable, scratch-resistant surfaces that stay clean and fingerprint-free. With a generous Gross 620L capacity, the fridge offers 90° accessible drawers and a flexible flip-tray system for effortless storage, all brightly lit by an LED light wall.
Beyond style, it delivers breakthrough freshness technologies. V-Tech soft-freeze drawers preserve meat and fish for up to seven days without defrosting, while IPL Purify sterilises packaged food in just three minutes and PST+ Plasma Sterilisation eliminates odours in only nine minutes. Paired with the SmartHome App, users can manage temperature, track energy use, receive food expiry reminders, and run self-diagnostics, all from their phone, making the INSTA-FIT Master Series as intelligent as it is elegant. By keeping food fresher for longer and removing harmful bacteria, the fridge helps families prepare healthier home-cooked meals with confidence.
The INSTA-FIT Master Series has been recognised by the Malaysia Book of Records as the first refrigerator in the market to feature PST+ Plasma Sterilisation with the Highest Level of PST Purification Virus Elimination System as well as odour purification, setting a new benchmark for disinfection, virus and odour removal in the industry.
Smarter Laundry in a Slimmer Form
The new Laundry Suite redefines home care with its sleek, ultra-thin all-in-one washer-dryer combo that fits seamlessly into standard cabinetry while offering a strikingly unified design. Its extra-large drum handles up to 10kg + 8kg of washing and drying, ensuring even bulky items like curtains are cleaned with ease.
A central 115cm colourful touchscreen puts both washing and drying functions at eye level, making everyday use simple and intuitive. Powered by advanced Turbo technology, the Laundry Suite can complete a wash-and-dry cycle in just 35 minutes, while its heat-pump drying system delivers gentle care at 42°C with significant energy savings.
Beyond performance, it also prioritises hygiene with UV sterilisation, steam cleaning, mite removal, and self-cleaning functions, giving families fresh, hygienic laundry every time.
To mark the debut, visitors to the iN Design Lab can see the INSTA-FIT Master Series and Laundry Suite in immersive and interactive real-life home setups, test key features, and discover how the appliances adapt to different layouts and needs. More than a display, the showroom will act as a dedicated design hub for both consumers and interior professionals, showcasing how Midea’s smart technologies seamlessly integrate into diverse lifestyles and home aesthetics.
Pricing & Availability
The new INSTA-FIT Master Series refrigerator and Midea Laundry Suite will be available in Malaysia on special offer until 30 November 2025, as follows:
For more information, please visit: https://www.midea.com/my
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HANGZHOU, CHINA - Media OutReach Newswire - 25 September 2025 - From September 25 to 29, Hangzhou, capital city of east China's Zhejiang Province, will play host to the 4th Global Digital Trade Expo. As the world's gaze turns to eastern China, the city is using this premier digital trade gathering to paint a vivid picture of the "AI +" era.
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| Official picture of the 4th Global Digital Trade Expo |
Drawing over 1,700 exhibitors from around the globe, more than 70 Fortune 500 companies, and upwards of 30 international organizations, this expo is far more than a convergence of goods and services. It stands as a full-fledged "AI plus digital trade" ecosystem feast, weaving technology into daily life both within and beyond the exhibition halls.
Spanning 155,000 square meters, the venue features one main "future technology arena" and seven thematic exhibition zones, all working in harmony. Over 100 groundbreaking innovations—making their first appearance in China, Asia, or even the world—will take center stage. Visitors will get answers to pressing questions: How is generative AI reshaping content creation? How does multi-modal sensory interaction push the boundaries of user experience?
The 32,000-square-meter AI exhibition zone is undoubtedly the star attraction. Clearly segmented into four sections—embodied intelligence, intelligent agents, digital merchants, and large models—it brings together over 330 AI enterprises, including all members of Hangzhou's renowned "Six Little Dragons" (leading local AI firms).
AI elements permeate every corner in the exhibition. More than 80 robots will even step into the role of performers: they'll showcase their agility through dancing, musical performances, and boxing matches, while also proving their mettle in practical scenarios like emergency rescue and security patrols. This lets attendees tangibly feel the diverse potential of AI.
The digital entertainment zone is a vibrant fusion of culture and technology. Home to 218 exhibitors specializing in emerging cultural products, it will debut over 10 new offerings, from online games and web dramas to web novels.
The ultra-high-definition trailer for Black Myth: Zhong Kui will deliver a visual spectacle; the design drafts and peripheral art of Black Myth: Wukong will offer a glimpse into the creators' original vision; and most notably, the No. 25 Yulin Grottoes—recreated using AI by Zhejiang Conservatory of Music and Dunhuang Culture & Tourism Group—will "come alive" as digital art. This reimagining of millennia-old murals sparks endless wonder about the fusion of traditional culture and modern technology.
Beyond the expo grounds, Hangzhou has fully embraced the AI carnival vibe.
In Yuhang future sci-tech city, the "Six Little Dragons" exhibition hall lets visitors immerse themselves in the innovative energy of local AI enterprises. The Liangzhu digital habitat lounge offers a taste of how digital tech blends with cultural heritage, while the Qiantang BRICS center showcases cutting-edge trends in AI-powered industries. On the streets of Yuhang future sci-tech city, unmanned delivery vehicles weave nimbly through traffic, drones hover above analyzing traffic data, and quadruped robots silently stand guard over urban safety. AI has long integrated into daily life, serving as the city's invisible assistant.
What's more exciting is the deep synergy between the expo and top industry summits—including Apsara Conference, NetEase Future Conference, and West Lake Conference. Cross-referral of exhibitors boosts the flow of high-quality resources; mutual guidance of business clients unlocks continuous cooperation opportunities; and integrated events spark fiery exchanges of ideas. All this drives AI technology from lab theories to production-line applications, and ultimately onto the global market stage.
Behind this grand event lies Hangzhou's years of dedicated work in AI. As a national pilot zone for the innovative development of next-generation AI and a pioneer zone for AI application, the city has long crafted a strategic policy framework. The Hangzhou implementation plan for building an AI industry development highland (2025 edition) outlines 17 measures and 20 policies focused on computing power, industry, and applications. Districts across the city have aligned their efforts around specialized AI sectors, laying a rock-solid foundation for AI growth.
Nearly 700 core AI enterprises have taken root here: DEEP Robotics specializes in embodied intelligence, advancing the deep integration of AI and robotics; Unitree Technology confronts technical bottlenecks head-on, leading alliances to drive industry progress; Alibaba has ramped up investment in intelligent computing clusters, empowering thousands of industries with "AI + Cloud"; and Hangzhou Chicheng Technology has built an industrial intelligence platform to support the digital transformation of manufacturing.
Universities and research institutions are equally pivotal: Westlake University attracts top talent and strengthens basic research; Zhejiang University has established a comprehensive AI talent development system; and Nanhu Brain-Computer Interface Institute accelerates the commercialization of research outcomes. Together, they infuse steady intellectual momentum into AI innovation.
Today, Hangzhou has emerged as a standout hub in the global AI landscape. The Wall Street Journal recently highlighted the city's AI development, noting that Hangzhou is now "at the forefront" of China's push to lead in AI.
"Hangzhou is now in full swing for preparing for the Digital Trade Expo," said Yao Gaoyuan, mayor of Hangzhou, extending an invitation to global guests at a recent press conference.
The 4th Global Digital Trade Expo is not just a showcase of Hangzhou's AI and digital trade achievements—it will also offer Hangzhou insights for the integrated development of global digital trade and AI. As the expo opens its doors, this innovative, dynamic city awaits the world to witness the captivating moment when AI and digital trade take center stage together.
Since the second half of the year, CHiQ has been expanding both its product portfolio and service capabilities in Malaysia, gaining increased attention from distributors.
In late August, CHiQ Malaysia, together with its exclusive distributor TP Audio, held a series of air conditioner training sessions and new product launch events in Taiping, Kota Bharu, Kuala Lumpur, and Kota Kinabalu.
The event, which attracted over 600 attendees including distributors, technicians, and industry partners, showcased CHiQ's future vision and previewed several upcoming air-conditioner product lines.
The 2024 results provide a significant confidence boost for CHiQ, a relative newcomer to the Malaysian market, demonstrating solid progress to local distributors. In fact, CHiQ’s sales in Malaysia grew by more than 100% year-on-year in 2024.
This growth momentum underscores the alignment between strong distributor confidence and CHiQ's market performance. Behind the 2025 product launches lies a strategy that places service at the core, paving a path of long-termism and mutual success.
This article focuses on CHiQ’s service strategy and explores how “service capability” is empowering distributors and service partners.
When CHiQ entered Malaysia in 2023, brand awareness was almost zero.
“As a new entrant in the local market, we knew we had to rely on differentiation,” said Mr. Pu Zonghui, General Manager of CHiQ Malaysia. “By emphasizing product strength and service capability, we make up for entering the market late. Our principle is not to compete with distributors for retail share but to encourage them to open online stores, and we aim to meet their needs with products, services, and execution.”
The air-conditioning training and new product roadshows held across Malaysia exemplify this service-first approach.
At the event, Xu Jianfei, Head of International Air Conditioner Brand Management, highlighted CHiQ’s global manufacturing strength, technological expertise, and brand achievements, underscoring the company’s commitment to deeper service integration.
Meanwhile, Li Yong, Technical Support Manager for the International Air Conditioner Division, conducted live unit demonstrations, dismantling models to explain common fault codes and solutions. Attendees were invited to practice hands-on, ensuring that technical knowledge could be applied immediately and boosting confidence among service teams.
Unlike many competitors that focus primarily on product showcases, CHiQ gives equal emphasis to both its products and supporting services during launch events.
In a market with limited growth potential, a service-led approach is key to tapping into existing customer needs.
As Philip Kotler, the father of modern marketing, once said: the future of competition lies in service quality and customer relationships. Companies cannot rely on products alone; they must use service to secure loyalty, repeat purchases, and word of mouth.
CHiQ's strategy demonstrates a strong understanding of distributor and service provider needs.In an industry where product technologies are highly homogenized, service becomes the key differentiator. By training distributors and service partners, CHiQ not only meets their demands but also aligns with consumer expectations, demonstrating strong market insight.
Strengthening ties with distributors and consumers through service has become CHiQ’s unique differentiator in Malaysia. By empowering partners with training and technical support, CHiQ enhances their competitiveness while building a durable competitive advantage through service.
If service has given CHiQ depth in Malaysia, channel penetration has given it breadth.
The foundation of training and technical support is CHiQ’s continuous expansion of offline service networks across Malaysia, which strengthens its overall service reach.
By the end of 2024, CHiQ had established close partnerships with about 200 distributors. These networks ensure that CHiQ products can quickly reach consumers in various market tiers.
Behind this rapid expansion is CHiQ’s robust supply chain. With reliable supply capabilities, CHiQ has never faced stockouts during peak sales seasons, safeguarding distributor profitability, boosting confidence, and reinforcing its image as a dependable brand.
“Channel penetration is about acquiring new users,” said Louis Wong, General Manager of TP Audio. “A broad distributor network reduces the time it takes for consumers to learn about CHiQ, improving both brand influence and sales.”
Although CHiQ is still a “newcomer” in Malaysia, it has moved quickly to build brand depth.
In a country where 83.1% of the population is active on social media, CHiQ has embraced platforms such as Instagram, Facebook, and TikTok. Partnering with influential local media figures and key opinion leaders (KOLs), CHiQ has amplified its brand story through frequent and youth-oriented content.
One distributor confirmed: “In 2024, our monthly sales of CHiQ air conditioners and TVs consistently increased, thanks to the strong response from young consumers on social media.”
CHiQ’s brand presence in Malaysia continues to grow—not just because of its choice of platforms but because of its brand storytelling. By resonating with local consumers through cultural narratives, CHiQ has created an emotional connection that enhances recognition and trust.
By prioritizing long-term growth over short-term gains, CHiQ is steadily strengthening its brand depth—an essential determinant of future success.
In Malaysia, CHiQ may be a latecomer, but it is positioning itself as a long-term player.
Kuala Lumpur, 27 September 2025 – Datuk Kenneth Vun has scored his first major recognition since taking the helm of XOX Bhd, with the company named Best MVNO at the PC.com Readers’ Choice Awards 2025.
The accolade, decided by nationwide consumer votes marks a milestone for Vun, who has driven XOX into a new phase of transformation since his appointment
earlier this year. Under his leadership, the group has unveiled its bold HELLO YELLOW rebranding, strengthened outreach to youth audiences, and accelerated its
transition from a traditional telco into a lifestyle-driven digital brand.
“This award affirms not only XOX’s standing in the competitive MVNO space, but also our commitment to redefine the company’s role in Malaysia’s digital economy,” said Vun. Industry observers note that the recognition reflects both XOX’s growing traction among consumers and Vun’s determination to steer the group through change, turning challenges into opportunities for growth.
Introducing REDMI Pad 2 Pro Series and REDMI Pad 2 Play Bundle, the ultimate large display REDMI tablet for pro-level entertainment
Xiaomi today introduced REDMI Pad 2 Pro Series, featuring REDMI Pad 2 Pro and REDMI Pad 2 Pro 5G. Catering to those seeking an immersive large-screen entertainment experience, the series brings movies and games to life with vivid visuals and smooth performance. Built for everyday entertainment, it combines an expansive display, massive battery, immersive sound, and versatile features that adapt effortlessly to everyday use.
At the heart of REDMI Pad 2 Pro Series is a 12.1-inch ultra-large 2.5K display,¹ which draws viewers deeper into every scene. Dolby Vision® brings more accurate color for lifelike visuals, while an adaptive refresh rate of up to 120Hz keeps motion fluid whether streaming, gaming, or multitasking.² Featuring DC dimming and triple TÜV Rheinland certifications for Low Blue Light (Hardware Solution), Flicker-Free, and Circadian Friendly viewing, the display minimizes eye strain and stays comfortable during long viewing sessions. Rounding out the entertainment experience, REDMI Pad 2 Pro Series features a quad-speaker system with Dolby Atmos® and Hi-Res Audio to fill the room with rich, immersive sound. With a manual volume boost of up to 300%,3 audio stays clear even in noisy settings.
Designed to power through extended entertainment sessions, REDMI Pad 2 Pro Series is equipped with a massive 12000mAh (typ) battery—one of Xiaomi's largest tablet batteries in the global market. When it's time to recharge, 33W fast charging quickly restores power,5 while 27W wired reverse charging allows it to double up as a portable power bank for other devices on the go.6 Powering this lasting performance is Snapdragon® 7s Gen 4 Mobile Platform, built on an efficient 4nm process,15 enabling optimized performance for demanding apps on a large screen.
Enhancing the overall experience, integrated Xiaomi interconnectivity8 powered by Xiaomi HyperOS7 delivers a seamless connection with other Xiaomi devices. REDMI Pad 2 Pro Series supports functions such as Call sync, Shared clipboard, Network sync, and Home screen+, which allows the tablet to access and operate phone apps and files directly. Users can also leverage Cross-device cameras for flexible video calls and multi-angle live streaming by linking cameras across devices. Further expanding its capabilities, REDMI Pad 2 Pro Series includes Google Gemini9 and Circle to Search with Google for enhanced assistance.10 Topping it all off, up to 2TB of expandable storage provides users ample space to store videos,11 documents, and creative projects, making REDMI Pad 2 Pro Series ready to deliver entertainment at your fingertips.
A range of thoughtfully designed accessories complements REDMI Pad 2 Pro Series.12 REDMI Smart Pen delivers precise, natural writing and sketching with 4096 pressure levels and millisecond-grade ultra-low latency.14 For comfortable typing, the full-sized REDMI Pad 2 Pro Keyboard offers a PC-level experience with spacious 16×16mm keys, 1.3mm key travel, and 19mm key pitch.4 It also includes a built-in stylus loop to keep the pen within easy reach. Meanwhile, REDMI Pad 2 Pro Cover protects the tablet while doubling as a convenient stand, complete with a built-in pen holder to keep essentials close at hand.
Redmi Pad 2 Play Bundle: Massive views, Massive fun
Introducing a fresh take on family-friendly entertainment and productivity, Xiaomi also debuted the REDMI Pad 2 Play Bundle, an all-in-one package designed to spark creativity and fun for kids, teens, and young-at-heart users. Whether it’s for school, streaming, or sketching, REDMI Pad 2 Play Bundle delivers a vibrant and value-packed offering tailored for playful learning, immersive entertainment, and everyday exploration.
The REDMI Pad 2 Play Bundle comes with a metal unibody design13 with a large 11-inch 2.5K crystal-clear matte glass display and buttery-smooth 90Hz refresh rate16 that reduces glares and reflections by up to 97%4. While it offers a paper-like surface ideal for reading and drawing, the display is also perfect for bringing cartoons, games, and videos to life with crisp detail and vivid colour. To ensure minimal eye strain and lasting comfort during long viewing sessions, the tablet features DC dimming and triple TÜV Rheinland certifications for Low Blue Light (Software Solution), Flicker-Free, and Circadian Friendly viewing.
Packed with a 9,000mAh (typ) battery and 18W fast charging along with Dolby Atmos® and Hi-Res Audio quad-speaker system, rest assured that playtime sessions will be more enjoyable and immersive for the whole family. Powered by the MediaTek Helio G100-Ultra and Xiaomi HyperOS 27, the REDMI Pad 2 Play Bundle combines performance, style, and family-friendly features in one complete package – perfect for play, study, and everything in between.
Price and availability
The REDMI Pad 2 Pro is available in Graphite Gray, Silver, and Lavender Purple with two variants: the 6GB+128GB model is priced at RM999 exclusively on Shopee from 25 September to 2 October, and RM1,099 across all online platforms starting 3 October; while the 8GB+256GB variant is priced at RM1,399. The REDMI Pad 2 Pro 5G on the other hand will be available in Graphite Gray and Silver with an 8GB+256GB variant priced at RM1,799, and will be on sale beginning 15 October.
The REDMI Pad 2 Play Bundle will be available in Graphite Gray with a 4GB+128GB variant priced at RM799, starting 10 October.
|
Product |
Variant |
RRP |
Promo |
Platform |
|
REDMI Pad 2 Pro |
6GB+128GB |
RM 1,299 |
RM999 (25 Sep – 3 Oct) |
Shopee |
|
RM1,099 (3 Oct onwards) |
mi.com, Shopee, Lazada, TikTok Shop |
|||
|
8GB+256GB |
RM1,399 |
Free Gifts: REDMI Pad 2 Pro Keyboard + REDMI Smart Pen |
mi.com, Shopee, Lazada, TikTok Shop |
|
|
REDMI Pad 2 Pro 5G |
8GB+256GB |
RM 1,799 (available from 15 October) |
Free Gifts: REDMI Pad 2 Pro Keyboard + REDMI Smart Pen |
mi.com, Shopee, Lazada, TikTok Shop |
|
REDMI Pad 2 Play Bundle |
4GB+128GB |
RM 799 (available from 10 October) |
– |
mi.com, Shopee, Lazada, TikTok Shop |
Product images are available here.
Product one-pager available here.
Disclaimer
¹ REDMI Pad 2 Pro screen size is about 12.1 inches when measured diagonally. The viewable area is smaller due to the curved corners. Measurements between individual products may vary.
² Refresh rate can be adjusted to up to 120Hz for supported apps and games. Please refer to the actual experience.
³ 300% volume compared to the same model at 100% volume. This feature only applies to media sounds, ringtones, and notification sounds, not alarms. It only works with speaker mode, not with headphones. Volume data is sourced from Xiaomi Internal Labs; please refer to your actual experience.
⁴ Data tested in Xiaomi Internal Labs, actual results may vary.
⁵ 33W fast charging means the adapter output power is 33W. Actual power output may vary depending on the environment. Please consult the local seller on the availability of the power adapter in the box.
⁶ Supports up to 27W wired reverse charging, compatible with devices verified through Xiaomi Internal Labs testing. Actual performance may vary depending on battery conditions and other factors. When using this feature, please ensure your pad has sufficient battery and verify the compatibility of the receiving device.
⁷ Availability of Xiaomi HyperOS features, apps, and services may vary depending on software version and product model.
⁸ Phones and tablets need to be upgraded to Xiaomi HyperOS 2 with Bluetooth and WLAN settings activated, log in to the same Xiaomi account, and make sure "Settings-Xiaomi Interconnectivity" is turned on. Availability of specific features and services may vary depending on software version, apps, and product model. Please refer to the actual use.
⁹ Gemini mobile app available on select devices, languages, and countries. Works with compatible accounts. Internet connection required. Check responses for accuracy. Feature availability varies based on language. Gemini is a trademark of Google LLC.
¹⁰ Available on select devices, and an internet connection is required. Works on compatible apps and surfaces. Results may vary depending on visual matches.
¹¹ Expandable storage card sold separately.
¹² Accessories sold separately.
¹³ The unibody metal design refers specifically to the back cover of the product and does not include the camera deco, buttons, card slots, or other components.
¹⁴ Millisecond-grade ultra-low latency refers to performance achieved within Xiaomi's self-developed apps. Data tested in Xiaomi Internal Laboratory, the actual result may vary.
¹⁵ Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm and Snapdragon are trademarks or registered trademarks of Qualcomm Incorporated.
¹⁶ Refresh rate can be adjusted up to 90Hz for supported apps and games. Please refer to the actual experience.
***
ITALY LAUNCHED eTomAato CAMPAIGN TO BRING PREMIUM EUROPEAN TOMATOES TO MALAYSIA
The EU-backed initiative connects Italian producers with Southeast Asian food markets.
Malaysia welcomes the eTomAato: European Tomato, A Red Passion, a comprehensive campaign recently introduced at the 18th edition of the Food & Hospitality Malaysia (FHM) 2025 exhibition. The Embassy of Italy in Kuala Lumpur and Italian Trade Agency (ITA), working with OI Pomodoro da Industria Bacino Centro Sud Italia and backed by the European Union, introduced this two-year initiative designed to showcase premium Italian tomato products to Malaysian consumers, restaurants, and food manufacturers.
eTomAato represents more than 70 Italian tomato producers and aims to establish European tomatoes as the premium choice in Malaysia’s growing food and beverage sector. The campaign will introduce Malaysian consumers to authentic Mediterranean flavours while demonstrating the superior safety standards, traceability, and sustainability practices that define European tomato production.
Dr. Angela Donvito, Trade Commissioner of the Italian Trade Agency and Francesco Pezzarossi, Second Secretary of the Embassy of Italy in Kuala Lumpur, officially introduced the campaign to Malaysia, which has expanded to neighbouring countries such as Thailand and Singapore. Their presence highlighted the strategic importance of strengthening agricultural and food trade relationships between the European Union and Malaysia.
“eTomAato bridges the gap between Europe’s centuries-old tomato heritage and Asia’s dynamic culinary innovation,” explained Dr. Angela Donvito.
“We’re providing Malaysian chefs, food manufacturers, and consumers with ingredients that meet the highest international standards while inspiring new culinary possibilities. This campaign represents our commitment to long-term partnerships that benefit both regions’ food industries.”
“Between January and May 2025, Italy exported €1.17 billion (approx. RM5.7 billion) worth of prepared or preserved tomatoes—excluding those in vinegar or acetic acid—to markets worldwide,” said Francesco Pezzarossi. “In the same period, Malaysia imported €8.58 million (approx. RM42.5 million) of these products globally, with €1.8 million (approx. RM8.9 million) coming from Italy. Thanks to their rich flavour and deep-rooted culinary tradition, Italian preserved tomatoes have earned a strong position in the Malaysian market, making Italy the country’s second-largest supplier in this category.”
The eTomAato initiative taps into a clear market opportunity in Malaysia, where the restaurant industry is growing and demand for high-quality ingredients is rising. European preserved tomatoes offer consistent quality, rich flavour, and strong food safety standards – ideal for both professional kitchens and health-conscious home cooks.
Dr. Angela Donvito highlighted that eTomAato is designed to complement, not compete with, Malaysia’s agricultural sector. The campaign introduces premium, sustainable tomato products that support culinary innovation and can boost Malaysia’s competitiveness in regional and global markets.
Over the next two years, eTomAato will roll out seminars for industry professionals, in-store tastings for consumers, and collaborations with top chefs and food service providers. The goal is to showcase the versatility of European tomatoes in Malaysian and international cuisine.
Beyond promoting sales, the initiative also supports Malaysia’s food industry goals by encouraging food safety, sustainability, and knowledge-sharing. European processing and preservation techniques offer advantages for tropical climates, and the wide variety of tomato products gives Malaysian chefs new tools to elevate their dishes.
The campaign’s launch in Malaysia serves as a springboard for Southeast Asian expansion. Success here will demonstrate how European agriculture can meet the region’s growing culinary expectations. As Dr. Donvito put it, eTomAato represents a new kind of partnership—focused on quality, sustainability, and mutual benefit.
For more information about eTomAato and partnership opportunities, visit https://etomaato.eu/.
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