KitchenAid Heralds A New Era of Culinary Freedom
with the Go Cordless System
Legacy meets innovation as KitchenAid empowers with the freedom to make, move, and create—powered by one interchangeable battery
KitchenAid, the iconic brand trusted by generations of makers since 1919, is setting a new standard in kitchen convenience with the launch of the Go Cordless System—a forward-thinking lineup of small appliances designed for convenient cooking and living today. Combining portability, performance and style, this new collection enhances the cooking experience without being bound by cords.
The new KitchenAid cordless system features six new innovative cordless small appliances, all powered by the same interchangeable battery, enabling seamless transitions from prep to clean-up. Four are now available in Malaysia - the Go Cordless Hand Mixer, offers seven speeds and a Soft Start™ function that minimizes splatter for cleaner preparation. The Go Cordless Hand Blender includes a four-point stainless steel blade and variable speed trigger, enabling controlled blending directly in pots or pitchers. The Go Cordless Food Chopper offers a five-cup capacity and one-click assembly, suited for quick tasks like chopping herbs, vegetables, or nuts. The Go Cordless Personal Blender includes a 16-ounce jar and travel lid, supporting on-the-go lifestyles with easy blending and portability.
Completing the lineup are the Go Cordless Blade Grinder, ideal for grinding fresh coffee beans or spices, and the Go Cordless Citrus Juicer, a versatile reamer juicer which utilises forward and reverse movements for better extraction of juices – from grapefruits to limes.
The KitchenAid Go Cordless System eliminates the hassle of fixed kitchen setups, clearing clutter, and expanding the possibilities of where cooking can take place. Whether indoors or outdoors, it enables creativity to flow freely—redefining what it means to ‘make anywhere’.
Tailored for modern lifestyles, the Go Cordless System is designed for urban professionals, lifestyle seekers, and food enthusiasts who prioritize flexibility in their cooking adventures. At the center of the system is a removable 12V Max lithium-ion battery that powers all six appliances, supported by a sleek, compact charging dock that keeps everything streamlined and ready to use.
Ms. Lim Pei Yan, Co-owner and Executive Director of Visionary Solutions Sdn Bhd, the exclusive distributor of KitchenAid in Malaysia, shared that KitchenAid is strategically expanding its footprint in the Malaysian cordless small appliance market. “This cordless ecosystem is designed to grow year over year, boosting consumer confidence in our commitment to the category, and maximizing the everyday benefits of going cordless. It marks an exciting step forward in our efforts to provide the freedom to make—anytime, anywhere—cementing KitchenAid’s leadership in the premium kitchen appliance space.”
The global cordless appliances market is projected to grow from USD 41.4 billion in 2022 to USD 77.2 billion by 2031, driven by increasing demand for portable, flexible kitchen solutions. Meanwhile, compact kitchen appliances are fuelling rapid growth in the small appliances category, with the global market expected to grow at a CAGR of 5.9% through 2030 as urban consumers prioritize space efficiency. Malaysia mirrors this trend, with rising demand for portable and space-saving solutions. “The Go Cordless System meets this moment,” said Ms. Lim. “It is not just cordless—it is cooking unchained, whether you’re blending smoothies indoors or prepping sambal by the pool.”
Cordless functionality is increasingly sought after by premium consumers—those who desire products that perform well while complementing their refined lifestyle and space. The Go Cordless System supports clean, uncluttered counters while delivering the same trusted performance KitchenAid is known for.
Chef Collin from TCH Foodworks, enthused,” As a chef, I believe great and creative cooking comes from feeling free and at ease in your space. The Go Cordless System gives you that freedom—it lets you move effortlessly from kitchen to balcony or garden, making the act of cooking feel more natural and intuitive. What stands out to me is how KitchenAid has preserved the power and reliability it is known for while designing a product that fits seamlessly into modern homes. It is a classic appliance, thoughtfully reimagined for today’s way of living,”
The KitchenAid Go Cordless System is now available at leading retailers nationwide such as Harvey Norman, SEIBU The Exchange TRX, Parkson, TBM, Shopee, Lazada and online at www.kitchenaid.my.
###
GamBit Group has announced the official launch of its groundbreaking Hybrid Asset Trust (H.A.T) at the Malaysia 50+ Expo 2025, marking a significant milestone in the evolution of estate planning and wealth management for Malaysians of all ages. H.A.T represents Malaysia’s pioneering estate planning solution, seamlessly integrating traditional assets with digital assets — including cryptocurrencies, NFTs, and tokenised holdings. This innovative platform empowers Malaysians to manage and secure their entire portfolio with unprecedented convenience and peace of mind, reflecting the nation’s rapidly evolving financial landscape.
Sunway Sanctuary, a premium senior living residence under Sunway Healthcare Group, proudly secured two prestigious awards at the 13th Asia Pacific Eldercare Innovation Awards 2025 held in Singapore on the 9th April 2025:
Sunway Malls is poised for a more exciting year ahead as the group unveils its 10th mall in the nation. Set to open in September this year, Sunway Square Mall spans across 300,000 sqft of net lettable area across 4 retail floors.
In a bold move to redefine the cooperative landscape, Xanderia Group proudly introduces Koperasi Xanderia Selangor Berhad, with its Foundational General Meeting (Mesyuarat Agung Permulaan) held on the 18th of April at Menara Q-Sentral. This launch marks the beginning of a visionary journey—where community empowerment, technological innovation, and Shariah-compliant principles come together to shape a modern cooperative ecosystem.
This April, Watsons Malaysia unveils its highly anticipated K-Beauty campaign for 2025, set to run from 15 April to 5 May 2025. The campaign, titled Watsons K-Beauty Festa 2025 “The Seoul’s Dreamland”, promises a month-long celebration of all things K-beauty.
The Kuala Lumpur Standard Chartered Marathon (KLSCM) is sold out!
Renowned Japanese brand SHARP has been firmly rooted in Malaysia for 40 years. True to its philosophy of “Sincerity and Creativity,” SHARP consistently delivers original and high-quality products. This unwavering commitment was once again recognised at the 2024 Putra Brand Awards, where SHARP clinched two Gold Awards – a solid proof of the strong trust and support it continues to receive from Malaysian consumers.
SIRIM Berhad, Malaysia’s national leader in innovation and quality, is seeing strong growth in China, thanks to the close and growing relationship between Malaysia and China. The recent official visit from China to Malaysia (15–17 April) has opened up more opportunities for Malaysian companies like SIRIM to grow in the Chinese market and strengthen its global brand as ‘Your Partner for Innovation.
Say “Kalimera” to Radiant Skin and get ready to glow, Malaysia! Greece’s iconic beauty brand, Fresh Line, has officially landed on our shores—bringing its botanical-powered skincare, haircare and body care to Sunway Pyramid, marking the brand’s debut in the Malaysian market.
