GENERAL

iQiyi & Longhouse Films’ My Ofis A Breakthrough for Advertainment

 |  Thursday, 19 May 2022 16:05  |  Published in GENERAL

An iQiyi Global Exclusive title and is incorporated with e-commerce via QR Code

KUALA LUMPUR, 19 MAY 2022 – With the shared vision to contribute towards the revitalisation of the Asian content ecosystem powered by Malaysian creative minds, leading pan-Asian on-demand video streaming platform iQiyi has partnered with homegrown production company Longhouse Films to launch My Ofis on 26 May 2022. Incorporated with e-commerce via QR Code, My Ofis is a unique iQiyi global exclusive office-themed comedy drama set to pave the way for a new content consumption ecosystem with the “watch, scan & buy” concept.

The newly introduced concept empowers viewers to conveniently make purchases from what they see on screen instantly that integrates advertising and seamless sales conversion. With its e-commerce ecosystem powered by JOCOM: YOUR POCKET SUPERMARKET, a home-grown e-commerce app, consumers can simply scan the QR code which appears alongside a product placement in the drama and be seamlessly directed to the e-commerce page on the JOCOM app on their smartphones to make their purchase and have it delivered straight to their doorstep.

PKNS and UiTM to Preserve Shah Alam Green Lung

 |  Wednesday, 18 May 2022 14:00  |  Published in GENERAL

Industry-Academic Synergy Reaffirms ESG Commitment and Supports National Carbon Reduction Goals by Preserving SDG 15 - Life On Land

SHAH ALAM, 18 MAY 2022 – The Selangor State Development Corporation or Perbadanan Kemajuan Negeri Selangor (PKNS) and Universiti Teknologi Mara (UiTM) today inked a Memorandum of Understanding (MoU) to preserve 85.3 acres of the Shah Alam Community Forest (SACF) which is owned by PKNS. Located in Bandar Sierra Alam, the PKNS Community Forest will serve as a green lung and ecological corridor.

“The SACF is a green lung beloved by people of all ages. Recognising this natural treasure’s biodiversity and role in the mitigation of climate change, we believe in doing our part in its conservation. This is in line with PKNS’ efforts to adopt ESG best practices and create a better life for all. We are excited to embark on this partnership with UiTM and hope to inspire industry peers to participate in similar collaborations which produce solutions that benefit the community at large,” remarked PKNS CEO, Dato’ Mahmud Abbas, at the signing ceremony.

Avanade Launches its First Digital Innovation Studio in Malaysia

 |  Wednesday, 18 May 2022 11:01  |  Published in GENERAL

KUALA LUMPUR, May 18, 2022 – Avanade today announced the launch of its first Digital Innovation Studio in Malaysia. Situated in Avanade’s expanded office space in Tun Razak Exchange, the studio will be home to a multi-disciplinary team of designers, developers, engineers, and product managers dedicated to helping clients reimagine experiences and create new products and services through a design-led, user-centric approach.

The new Digital Innovation Studio combines Avanade’s deep engineering and technology experience with the agility and creativity of a digital agency, to deliver enterprise-scale projects for businesses in Malaysia’s key industries such as energy, oil and gas, telecommunications, and financial services. 


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