KUALA LUMPUR, MALAYSIA, 15 July 2021 - With the mega sales season fast approaching in Malaysia, TikTok, the leading destination for short-form mobile videos, predicts that customers' need for shopping with brands that entertain them (a phenomenon termed as Shoppertainment) will dominate buying patterns in 2021. In a round-up of key insights that will impact purchases during the mega sales moments, TikTok also highlights short videos as a crucial driver for discovery and conversation for its customers. In Malaysia, mega sales represent an essential shopping season for all businesses, with key moments including 9.9, 10.10, 11.11, and 12.12, along with the festive year-end shopping. Armed with these carefully curated insights from TikTok and industry-leading research partners, brands can begin planning their sales and marketing strategies to whet consumers' shopping appetites and ride on the buzz these next few months.
Short-form videos accelerate the path to purchase
With the rise of short video platforms such as TikTok, quick, snappy videos are becoming the most outstanding media to influence shopper trust and behavior.A Nielsen Global Authenticity Study commissioned by TikTok shows that 83 percent of users prefer to see video ads from brands over gifs or text posts. Thanks to rapid digitalization and growing adoption by shoppers, short videos are becoming the format of choice for brands to generate more traction with customers.
When Samsung unveiled our first foldable smartphones, we began a new chapter of innovation. Since then, foldable form factors have been redefining what you can expect out of a smartphone — inspiring us to capture, connect, and communicate in entirely new ways. Today, the foldables market is growing rapidly, and Samsung is leading the charge.
As we continue to refine the foldable user experience, we’re always listening and adapting to meet the needs of today’s smartphone users. Now more than ever, people want phones with the flexibility to switch seamlessly between working, playing, sharing, and everything in between. We want phones that can adapt to fit our lives in any moment. Phones that enable powerful multitasking and immersive entertainment. Phones that inspire us to do more.
But from person to person, not everything we’re looking for in a smartphone is the exact same. That’s why we created two different foldable form factors.
Kuala Lumpur, 16 July 2021 – Asia’s fastest-growing marketplace Novelship today announced the launch of their first mobile application to mark their growing presence in Malaysia. The streetwear company provides local sneakerheads with an innovative platform to authenticate, buy, and sell limited edition sneakers that are in deadstock, i.e. unworn condition, and 100% authentic. As well as highly sought-after footwear, the site also offers limited edition apparel and exclusive collectors’ items from brands including Fear of God, Supreme, Bearbrick, Kaws, and more.
Originally launched in Singapore in 2018, Novelship is the go-to marketplace for buyers and sellers to trade authentic sneakers, limited edition apparel, and exclusive collectables from famous brands such as Nike, Air Jordan, Adidas Yeezy, and Supreme. Using proprietary technology and brand expertise, the platform ensures authenticity and quality using a system of meticulous product checks. Upon sales confirmation, sellers have up to 48 hours to ship their product to Novelship for physical inspection to ensure the article matches their quality and authenticity criteria. Upon passing inspection, the product will then be delivered to the buyer, with the Novelship authentication tag attached to guarantee its authenticity.
