Brilliant Elevator (BLT) and Dong Yang Team Up to Launch Malaysian Brand, Pioneering a New ASEAN Market Blueprint
“Malaysia Set to Become ASEAN Hub – Yuanda Group and Dong Yang to Co-Create a New Elevator Industry Ecosystem”
Shenyang Yuanda Intelligent Industrial Group’s flagship brand, Brilliant Elevator Co., Ltd. (BLT), recently held a grand Malaysia Brand Launch Event at the DoubleTree by Hilton Hotel in Shah Alam, Selangor. In collaboration with its local partner, Dong Yang Elevator (M) Sdn Bhd, the event marks a strategic milestone in the group's ASEAN expansion efforts.
Over 200 professionals and representatives from government, construction, development, engineering, and maintenance sectors attended the launch, bearing witness to a significant moment in BLT’s journey towards smart manufacturing and global expansion.
Strategic ASEAN Positioning: Malaysia as a Regional Hub
In his speech, Mr. Liu Ruisheng, General Manager of International Sales at Brilliant Elevator, said: “Malaysia, where we have cultivated our presence for 18 years, is entering a key phase in our strategic upgrade. We plan to establish a regional logistics center here, leveraging its geographic and industrial strengths to serve the Southeast Asian market and accelerate our global brand development.”
In recent years, BLT’s export performance has grown steadily, with exports surpassing RMB 580 million in 2024, reaching more than 140 countries and regions worldwide—ranking among the top Chinese elevator exporters for consecutive years.
Additionally, the successful operation of Yuanda Group’s joint venture factory in Saudi Arabia has become a benchmark for high-end smart manufacturing. In 2025, the group will launch its assembly plant in the Americas, aiming to build a global platform for smart, digital, and green vertical transportation solutions, with Saudi Arabia and Malaysia as dual engines of this strategy.
Dong Yang CEO Yeow Ewe Hor : Building Smart, Sustainable Cities Together
Mr. Yeow Ewe Hor, CEO of Dong Yang Elevator, emphasized the collaborative potential and future of Malaysia’s building and construction ecosystem: “We gather here today as the driving force behind Malaysia’s urban progress—the visionaries who turn blueprints into communities and dreams into national landmarks.”
He pointed out that Malaysia’s vertical transportation industry is at a turning point toward safer, greener, and smarter systems, urging the industry to respond to three core challenges:
“Since 2008, Dong Yang has worked hand in hand with BLT, selling over 400 elevators and maintaining more than 1,300 units locally. We’ve actively implemented global standards, green technologies, and intelligent maintenance systems. Moving forward, we’ll continue collaborating closely with JKR, JKKP, and other government bodies to shape the future of intelligent vertical mobility in Malaysia.”
He also paid tribute to the developers, architects, and consultants in attendance, praising their innovation and commitment:
“Every time someone steps into an elevator, they’re experiencing the collective wisdom of our entire value chain. Let’s move forward together, building a smarter, safer, more sustainable, and inclusive future for Malaysia’s vertical development.”
Strategic Upgrade: Regional Logistics and Smart Services Center in Malaysia
At the event, Yuanda Group officially announced plans to establish a Southeast Asian regional logistics and smart service center in Malaysia. This center will integrate warehouse logistics, parts distribution, intelligent maintenance, remote monitoring, and customer service, enhancing response times and regional coordination.
The group also plans to launch local assembly operations and talent development programs, moving from an “equipment supplier” model toward becoming a smart building solutions provider. This dual-driver approach—local service + international quality—will lead the group’s next phase of sustainable development.
Accelerating Global Brand Momentum Under the Belt and Road Initiative
The 2025 BLT Global Brand Tour has already launched in Vietnam, Saudi Arabia, and Mexico. The Malaysia stop represents a key moment in this international journey, deepening regional partnerships and reinforcing the voice of “Made in China, Powered by Intelligence.”
“Globalization is not only about product exports. It’s about exporting systems of brand, technology, and management. Malaysia will be our bridgehead into ASEAN, and our collaboration with Dong Yang will take us from deeply rooted to regionally leading.”
With rapid global infrastructure development and the rise of smart, green cities, BLT remains committed to delivering efficient, reliable, and aesthetically advanced vertical mobility solutions for clients around the world.
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EVER COLLAGEN BROADENS ITS INNER BEAUTY LINE WITH NEW HAIR, FIT & WITE VARIANTS
Watsons Malaysia Exclusive Launch Introduces Shiyo as New Brand Ambassador Alongside Han Xiiao Aii
The premium inner beauty brand Ever Collagen has officially unveiled its latest product extension featuring Ever Collagen Hair, Ever Collagen Fit, and Ever Collagen Wite. Building on the success of its original dual-function collagen that promotes skin moisture and UV protection, this new trio targets specific concerns — hair strength, body shaping, and skin brightening — solidifying Ever Collagen’s position as a trusted holistic beauty solution from within.
The launch, held in collaboration with Watsons Malaysia, introduced the brand’s extended functional range for the first time outside of South Korea. The event also celebrated the appointment of Shiyo, a rising digital content creator and beauty enthusiast, as the newest face of Ever Collagen, joining long-time ambassador and influencer Han Xiiao Aii.
“Malaysians today are looking for multifunctional beauty supplements that match their dynamic lifestyles. We are proud to partner with Newtree Ltd to introduce this expanded line exclusively at Watsons stores and online, giving our customers a complete inside-out approach to wellness and beauty,” said Caryn Loh, Managing Director of Watsons Malaysia and COO of Health & Beauty Asia, AS Watson.
Backed by cutting-edge Korean research and innovation, the three new variants each serve targeted beauty functions:
All Ever Collagen products are made with highly absorbable low molecular weight collagen and are easy to consume daily, making them ideal for modern, fast-paced routines.
“We are thrilled to expand the Ever Collagen family with our new functional line tailored to diverse beauty needs,” said Kim Ji-Hoon, Global Brand Director at Newtree Ltd, the principal brand owner of Ever Collagen. “Malaysia has always been a vibrant market for us, and this new chapter with Watsons and our ambassadors marks an exciting step forward.”
In conjunction with the launch, the total Ever Collagen range is available on PWP 30% @ RM25.13 at Watsons stores nationwide. Visit the exclusive Ever Collagen roadshow at East Atrium, Mid Valley from 30 June till 6 July where many more promotions are made available including Buy 3 FREE 1 and FREE gifts with purchases, while stocks last. For every purchase above RM80, customers get to enjoy Spin & Win to win more goodies from Ever Collagen.
For more information visit https://www.watsons.com.my//ever-collagen
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Boost Your Daily Wellness: Holistic Way Launches Four Powerful New Health Formulas
In today’s fast-paced, high-stress world, maintaining health and energy has become a top priority. In response to this growing demand, Holistic Way a well-established and trusted health supplement brand has proudly launched four new products specially formulated for the Malaysian market. Designed to support joint health, cellular energy,
daily fibre intake, and natural detoxification, these supplements help people of all ages live stronger, more vibrant lives every day.
A Wellness Brand Rooted in Health Science, Committed to Quality
Founded in 2007 by Ricky Ong in Singapore, Holistic Way has consistently upheld its core philosophy: “Health In Harmony.” Committed to providing a diverse range of scientifically validated, high-quality supplements, the brand supports the health and well-being of people from all walks of life. We firmly believe that health is not just physical, it’s the quality and depth of life.
As Singapore’s leading health supplement brand under JR Life Sciences, Holistic Way has maintained a strong commitment to quality and innovation continually delivering reliable nutritional solutions to households across the region. Today, with its headquarters in Singapore and backed by years of professional expertise, the brand has become one of the most trusted names in nutritional import and distribution.
The brand’s product range includes vitamins, minerals, and a wide variety of functional supplements, all developed through cutting-edge nutrition science and produced under strict quality control. Beyond simply selling products, Holistic Way actively engages with the local community and strives to foster a healthier, more compassionate way of living one where
science and care go hand in hand, and wellness is delivered with warmth.
A Launch Ceremony with Distinguished Guests
The launch event was graced by the presence of the following esteemed guests:
Introducing Four Targeted Formulas Tailored for Malaysians
Feel the Freedom of Movement Every Day
As we age, stiffness, tightness, and cracking sounds in the knees become common concerns. Super ActiveFlex with UC-II® is a joint-supporting formula, featuring clinically proven UC II® undenatured Type II collagen—an ingredient proven to be more effective than traditional glucosamine and chondroitin.
This formula helps improve knee function, enhance joint flexibility, and support smooth mobility, making everyday movements—from climbing stairs to walking—more comfortable. Ideal not only for older adults but also for younger individuals seeking proactive joint care, it’s a smart choice for lasting mobility.
Recharge Your Cells, Reignite Your Life
BiO-NMN Long-evity is an advanced formula crafted to enhance cellular health and energy regeneration. Its main ingredient, NMN (Nicotinamide Mononucleotide), is a scientifically studies compound that supports cell repair and promotes healthy ageing often referred to as the “key to youth.”
If you frequently experience fatigue, lack of focus, or mental fog, this formula helps revitalize your cellular system. Consider it your daily power bank—replenishing inner vitality and recharging your energy from within.
A Pack of Green Goodness, Your Daily Fibre Boost
In today’s fast-paced world, many people don’t get enough fruits and vegetables. Super Barley Wheat Greens is your daily plant-based nutrition boost—delivering the goodness of 14 superfoods, including barley grass, wheatgrass, carrot, spinach, and more.
Rich in both soluble and insoluble dietary fibre, this product supports digestion, promotes gut health, and provides a natural source of nutrients and energy—making it an ideal choice for busy individuals looking to conveniently meet their daily intake of fruits and vegetables.
A Detox-Enzyme Blend for a Lighter, Healthier Life
Our bodies need regular cleansing. Super Greens D-Tox Enzymes provides a natural and effective cleansing solution. This formula blends super greens with powerful digestive enzymes and natural laxative like senna extract for gentle, effective detoxification. It supports bowel regularity, helps maintain smooth digestive function, and is an excellent daily aid for digestive wellness —leaving you with a lighter, more balanced feeling.
Health Begins with Daily Choices
Holistic Way’s mission is to deliver premium health supplements, craft with consumers in mind as our top priority, locally and worldwide to improve the quality of life for everyone to attain the highest degree of optimal health.
These four new products encourage consumers to embrace a “wellness from within” philosophy through everyday routines. With plant-based formulations, scientific support, and trusted safety, they offer a smart new choice for those who value quality of life.
Whether you’re looking to stay active, age gracefully, or simply feel your best, Holistic Way provides safe & evidence based support to help you live life to the fullest.
Now Available – Exclusively at Guardian
This new product range is now available at Guardian outlets nationwide, as well as on Holistic Way’s official flagship stores on Shopee and Lazada.
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Generali Malaysia launches ‘Kempen Subsidi Motor Prihatin 2025’ to support underserved motorcycle owners
In line with its mission to support the underserved communities and increase the insurance penetration rate in Malaysia, Generali Insurance Malaysia Berhad has launched ‘Kempen Subsidi Motor Prihatin 2025’, a nationwide campaign aimed at easing the financial burden of underserved motorcycle owners across Malaysia.
According to the Road Transport Department Malaysia (JPJ) there were over 16 million registered motorcycles in Malaysia, accounting for half of all registered vehicles nationwide.
Recognising the vital role of motorcycles in the daily lives of millions of Malaysians, Generali Malaysia will be providing eligible motorcycle owners with a RM50 subsidy on their comprehensive motorcycle insurance policy, directly deducted from their premium. This one-time assistance initiative is specifically targeted at Malaysians aged 16 and above who are registered recipients under the Sumbangan Asas Rahmah (SARA) government programme.
“Motorcycles are more than just a means of transport, they are a lifeline for many Malaysians, especially among the B40 communities. This campaign is driven by our commitment to narrowing the protection gap for underserved riders by making comprehensive motorcycle insurance more accessible and offering meaningful support to help elevate their cost of living,” said Fabrice Benard, Chief Executive Officer of Generali Insurance Malaysia Bhd.
‘Kempen Subsidi Motor Prihatin 2025’ starts on 30 June 2025 and will run until 31 October 2025. For more information, please visit Kempen Subsidi Motor Prihatin | Generali Malaysia. Terms and Conditions apply.
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