Spritzer Launches “Air Love Cuti-Cuti: Jom Healing” Leading the Wellness Travel Wave for Visit Malaysia 2026
Reconnecting Malaysians with Nature, Culture, and Wellbeing
In support of the upcoming Visit Malaysia 2026, Spritzer, Malaysia’s most trusted natural mineral water brand, today officially unveiled its nationwide campaign, "Air Love Cuti-Cuti: Jom Healing," at a media launch event held at C Space, Pasar Seni, Kuala Lumpur. The event was officiated by YB Datuk Khairul Firdaus Akbar Khan, Deputy Minister of Tourism, Arts and Culture.
Centered around the concept of "healing," the campaign invites Malaysians to reconnect with nature, explore cultural heritage, and embrace a more balance, healthier lifestyles through local travel. Running from June to July 2025, "Air Love Cuti-Cuti: Jom Healing" will feature an original 6-episodes travel variety series, an interactive art installation, social media activation, and integrated content marketing— sparking a nationwide wellness travel movement rooted in sustainably. This initiative reinforces Spritzer’s position as the preferred hydration companion for mindful local travel, thanks to its naturally nourishing natural minerals content.
Healing Theme: Jom Healing – Reconnect. Naturally."
"Healing" has emerged as a buzzword among Malaysia’s younger generation, symbolizing a break from daily stress through short getaways to restore inner peace and emotional balance. Recognizing this trend, Spritzer champions "Jom Healing" (Let’s Heal), encouraging travelers to reconnect with nature and staying refreshed and revitalized with Spritzer natural mineral water.
The campaign also highlights environmental consciousness, urging travelers to explore Malaysia in a sustainable and responsible way. Through its show content and social engagement, Spritzer aims to inspire Malaysians to cherish the nation’s natural ecosystems, rich heritage, and culture diversity while preserving their beauty for future generations through mindful recycling and environmental care
Driving Emotional Connection with Nature, Culture & Sustainable Travel
"Air Love Cuti-Cuti: Jom Healing" seeks to deepen Malaysians’ emotional connect with domestic travel with nature while reinforcing Spritzer’s position as the preferred hydration companion for every journey.Beyond on-ground activations, the campaign extends into digital spaces through original travel shows, social media engagement, and immersive art installations to encourage Malaysians to share their own healing journeys, cultural adventures and sustainable travel moments further deepening brand affinity and reach.
Engaging New-Generation Travelers & Global Explorers
The campaign primarily targets Malaysians aged 20–40 who value meaningful life experiences. These travelers are drawn to nature escapes, cultural festivals, and local cuisine, using travel as a way to recharge emotionally.
At the same time, Spritzer also seeks to engage international international free-and-easy travelers who prioritize eco-conscious, culturally immersive journeys. By aligning with contemporary travel values, the brand strengthens its warm and relatable image in the lead-up to Visit Malaysia 2026.
Highlights: Original Travel Show & Interactive Art Installation
Spritzer presents Jom Healing, a web series starring popular local influencers like Adriana Adnan and Sean Lee, alongside travel influencers Fakhrul Aizat, Dee Alimin, Jaslin Puasa. The show documents their adventurous journeys through various nature centric wonders like waterfalls, island, mountains, caves, lakes, national park and recreational forest on top of heritage towns, cultural activities and local eateries, capturing moments of relaxation and self-discovery. From rejuvenating waterfalls like Air Terjun Kimorugi and mystical caves like Gua Lembah Lenggong to cultural gems such as batik workshops and firefly kayaking. The show also dives into hands-on experiences like fishing net weaving and otak-otak making, or unwind with therapeutic hikes in Sg Lembing and island-hopping across Pulau Mantanani. This program offers more than just sightseeing—it’s a journey of healing and connection. Its relatable format inspires viewers to embrace healing travel as therapy.
The show will start airing in Viu from 27 June to 14 July, every Monday and Friday.
#JomHealing #AirLoveCutiCuti #HealingTravel
An interactive art installation that redefines our relationship with plastic waste.
Crafted from hundreds of upcycled plastic bottles, as sunlight passes through the cut plastic, of patterned shapes fall onto the ground like batik or lace, forming a delicate choreography of light and shadow.
Blending nature-inspired motifs with traditional batik artistry, the exhibit is both a tribute to cultural heritage and a call to appreciate our planet.
This interplay of light and material , “shadow dance” is both beautiful and haunting.
It’s a reminder of our consumption habits cast a lasting shadow on the environment—yet also hold the power for renewal.
This art installation invites us to rethink our relationship with plastic, not as something to abandon, but as a material to recycle, reimagine, and reintegrate into the world — responsibly, sustainably, and beautifully.
View this artistic masterpiece installation at the entrance of Central Market from 23 June to 22 July 2025, in collaboration with artists - Oscar Lee and Celine Tan from Co2_Karbondioksida.
#PlasticReimagined #ShadowGarden #SustainableArt
Featured Products: Pure Hydration for Every Journey
Spritzer spotlights two bestsellers:
Natural Mineral Water: Rich in natural minerals especially silica for skin and bone health, sourced underground from a 430 acres conserved rainforest with over 15 years of natural filtration and SIRIM-certified microplastic-free packaging.
Sparkling Natural Mineral Water: Zero sugar, zero sweeteners, zero calories, with a refreshing fizz—ideal for tropical adventures. Sourced from the same pristine origin.
Our Spritzer Natural Mineral Water bottle uses eco-friendly packaging, reflecting Spritzer’s commitment to sustainability and its 2030 Circular Brand vision. Bottle made with recycled plastic and every part of packaging is 100% recyclable.
From a Bottle to Falling in Love with Malaysia
Since 2024, Spritzer’s "Air Love Cuti-Cuti" strategy (punting on "Air" as Malay for "water" and echoing "I love travel") has embodied self-care, nature appreciation, and wanderlust.
More than a tagline, it represents Spritzer’s bond with Malaysia’s travel culture. Moving forward, the brand will expand "healing" and "exploration" themes through collaborations, content, and experiences—solidifying its role as the nation’s most heartfelt travel companion.
Learn more about "Air Love Cuti-Cuti: Jom Healing":
Website: https://spritzer.com.my | https://shop.spritzer.com.my
Facebook: @Spritzer
Instagram: @spritzerwater
Jom Healing—Let’s love travel, ourselves, and Malaysia.
#AirLoveCutiCuti #SpritzerJomHealing #TravelWithSpritzer
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Chamrun Digital and Ministry of Digital Lead AI Seminar for Civil Service
Chamrun Digital, through its subsidiary Chamrun AI, has partnered with the Ministry of Digital to deliver a hands-on seminar aimed at increasing operational efficiency through the adoption of Generative AI across Malaysia’s public sector
The one-day seminar, titled Empowering Malaysia’s Public Sector Transformation through Generative AI, was held at the Ministry’s headquarters and brought together over 180 senior officers from 28 ministries, departments, and government agencies. It marked one of the largest AI training sessions of its kind for civil servants.
The training covered key topics including, National Artificial Intelligence Agenda, introduction to Generative AI (Gen AI) and LLM-based solutions, the role and architecture of AI Agents and Agentic AI, and practical demonstrations of Retrieval-Augmented Generation (RAG) models tailored to public sector needs.
Participants engaged in interactive, use-case driven sessions that showed how AI can be used to improve policymaking, streamline operations, enhance citizen engagement, and digital service delivery. The hands-on nature of the seminar enabled government officials to directly experience how Chamrun AI’s custom-built AI agents and agentic platforms can enhance data-driven decision-making and automate complex workflows securely on-premise.
This collaboration between Chamrun Digital and the Ministry of Digital reflects a strong commitment to strengthen Malaysia’s digital governance and equip public servants with the skills to use emerging technologies, responsibly and effectively.
“We are proud to support the Ministry of Digital’s vision by equipping public servants with cutting-edge AI tools and strategic knowledge. This is just the beginning—our continued collaboration will ensure Malaysia remains at the forefront of AI-driven public innovation,” said the Group CEO of Chamrun Digital, Adj. Prof. Dr Behranf Parhizkar - Hani.
The programme received overwhelming positive feedback from attendees that emphasized the transformative impact of the seminar. Many participants expressed increased confidence in exploring Gen AI tools to optimize government functions and were inspired by the practical solutions demonstrated during the session.
As part of its long-term roadmap, Chamrun AI announced that this seminar is the first in a nationwide series of practical AI training programmes scheduled to roll out in partnership with various government stakeholders during 2025 and beyond.
For more information, visit www.chamrun.ai
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TAIWAN EXPO 2025 in Malaysia
Generated Business Opportunities Worth USD 88 Million
TAIWAN EXPO 2025 in Malaysia successfully concluded on June 25th at the Kuala Lumpur Convention Centre. This year’s event was themed “Empowering the Next Era” and showcased Taiwan’s cutting-edge technologies, innovative solutions, and vibrant culture across key sectors including smart manufacturing, health and wellness, sustainability, as well as culture and tourism. The three-day expo attracted more than 14,000 visitors and generated business opportunities valued at USD 88 million, highlighting the strong momentum in the deepening industrial collaboration between Taiwan and Malaysia.
Zones featuring AI innovation were some of the biggest hits of the event and clearly showcased Taiwan’s forward-looking AI industrial capabilities and integrated applications. Key exhibits include Nuwa Robotics’ dual-screen advertising service robot, Collibot, which was designed for use in shopping malls, education, healthcare and services sectors. Collibot served as a guide during the exhibition and visitors interacted with the robot via voice or touch panel and received real-time directions to help them navigate the event hall. It drew keen interest from several Malaysian shopping centres and medical institutions, highlighting the practical potential of AI service robots in societies facing aging populations and labour shortages. Touché solutions presented its groundbreaking “T-Skin” technology, which enhances safety during human-robot interactions. The innovation received high praise from Industry 4.0 and smart factory sectors and even attracted representatives from the Malaysian government who expressed interest in promoting the technology in local manufacturing through supportive policies.
In the green sustainability sector, Hsing Chung Molded Pulp stood out with its eco-friendly packaging solutions made from molded pulp. This sustainable product underscored the immense market opportunities in the green market and drew the interest of several Malaysian food distributors. Foremost Champion showcased innovative materials such as pineapple fiber leather and windshield adhesive film leather which caught the attention of Malaysian agricultural and recycling industries. Many local pineapple plantations and recycling companies acknowledged that they are struggling to handle the glut of agricultural waste and had expressed strong interest in Taiwan’s technologies that upcycle such waste into high-value materials. They hope to establish cross-border collaborations in technology and raw material supply to jointly build a sustainable agricultural waste value chain. Flexwave presented its high-efficiency energy storage system along with its weather-resistant arc solar box and solar-navi system designed to power outdoor IoT devices. The solutions attracted many buyers in the clean energy and smart agriculture sectors.
As for the health and wellness sector, newcomer Trida IGIBAN made a strong debut with its artificial skin and wound dressings. The product attracted collaboration interest from YSP Industries and a well-known Malaysian pharmacy and personal care retail chain. Many visitors also inquired about purchasing channels for the various other products showcased in the exhibition. China Medical University Hospital (Taiwan) is exploring potential collaboration with KL Wellness City as it aims to introduce Taiwan’s smart hospital management expertise and facilitate medical data analysis exchanges.
Over the years, TAIWAN EXPO — organized by the International Trade Administration and executed by TAITRA— has proved itself to be a vital platform for economic and trade cooperation between Malaysia and Taiwan, and this eighth outing is the most successful yet. This year’s exhibition attracted several major Malaysian conglomerates and key buyers, including IOI Group (one of Malaysia’s top 10 business conglomerates in Malaysia), SP Setia (Malaysia’s top three property developer), BP Healthcare Group, and the renowned retail chain Caring Pharmacy. Buyers expressed great interest in the numerous AI applications on display and were particularly impressed by Taiwan’s green technologies and energy-efficient building materials and equipment.
To further promote Taiwan’s AI capabilities, the second day of the Expo featured the “Smart Upgrade: Taiwan AI Technology & Application Seminar,” where 11 leading AI companies presented innovative applications in smart manufacturing, digital finance, facial recognition, robotics, and healthcare. The seminar attracted over 120 professional buyers which led to many sessions of business networking and collaboration.
Through this year’s Expo, Malaysia and Taiwan have managed to strengthen their ties in technology application, industrial innovation, and cultural exchange which further reinforced Taiwan’s key role in the ASEAN market. TAIWAN EXPO 2025 in Malaysia has once again highlighted Taiwan’s global leadership position in technology and sustainable development.
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Exabytes Launches AWS Cloud Centre of Excellence to Drive Innovation and Talent Development Across Southeast Asia
In a significant step toward advancing digital transformation and cloud innovation in Southeast Asia, Exabytes announced the launch of its Cloud Centre of Excellence (CCoE) in Penang, developed in collaboration with Amazon Web Services (AWS) and Forward College. The initiative is designed to cultivate AWS cloud expertise, accelerate digitalisation for businesses, and develop a future-ready workforce across Malaysia, Singapore, and Indonesia.
Strategically located in Penang—widely recognised as the “Silicon Valley” of Malaysia—the CCoE will serve as a regional innovation hub, helping businesses scale with AWS technologies while nurturing a strong pipeline of cloud talent in partnership with leading educational institutions. With 64% of Malaysian organizations grappling with moderate to extreme skill shortages, especially in intermediate-level roles, this initiative comes in as a timely solution.
“This launch marks a key milestone in our mission to help businesses across the region GROW Digital, while building future-ready tech talent,” said Chan Kee Siak, Founder and Chief Executive Officer of Exabytes. “By working closely with AWS and Forward College, we are addressing two pressing needs: accelerating cloud adoption and enabling more young people—particularly those from underserved communities—to access high-value digital careers.”
As part of its broader commitment to inclusive growth, Exabytes is also supporting 20 B40 students with sponsored tertiary education through its collaboration with Forward College. Upon graduation, Exabytes is committed to offering three years of employment within the Exabytes Group of Companies—creating tangible pathways from education to economic mobility.
Pete Murray, Country General Manager, AWS Malaysia, added: “The launch of the first Cloud Centre of Excellence in Northern Malaysia is a huge step forward and Exabytes’ leadership and entire team should be applauded for their bold vision. Exabytes’ cloud and AI leadership will contribute to the growth of the digital economy and digital capabilities across Southeast Asia from right here in Penang. By collaborating with Exabytes and Forward College, we empower businesses to innovate quickly, securely and at scale using AWS, whilst directly contributing to job creation in the digital economy in Malaysia. We are proud to contribute to Malaysia's vision of becoming a regional hub for digital excellence and to see another Malaysian champion Build Local to Go Global.”
Beyond talent development, the CCoE is envisioned as a collaborative ecosystem—a space for AWS experts, startups, educators, and businesses to exchange ideas, co-create solutions, and drive innovation together. Through community-building initiatives, cloud solution showcases, and training events, the CCoE aims to foster a culture of experimentation and shared digital progress.
As part of its future roadmap, Exabytes will host industry events under the CCoE banner across Penang, Kuala Lumpur, Singapore, and Indonesia. These gatherings will bring together solution providers and industry experts to showcase cloud innovation and strengthen the ASEAN cloud community. Additionally, Exabytes plans to deliver Agentic AI solutions through the CCoE—designed to enhance productivity in key industries throughout the region.
Jimmy Boey, Head of Information System and DPO of Senheng, a beneficiary of Exabytes’ AWS cloud services, said: “The launch of Exabytes' Cloud Centre of Excellence is timely for businesses like ours. As we continue to scale digitally, the support and guidance we receive from Exabytes—powered by AWS—has been instrumental in helping us navigate cloud adoption more confidently and cost-effectively. We're excited to see how this initiative will further accelerate innovation and knowledge-sharing in the region.”
Besides, Hasnol Hashim, Chief Technology Officer of Bizapp Ventures Sdn Bhd, and a user of Exabytes’ AWS cloud solutions, remarked: “Exabytes’ Cloud Centre of Excellence is a welcome addition for growing businesses. Their AWS-backed support has been invaluable in streamlining our cloud adoption, making it both efficient and affordable. We’re excited to witness how this center will enhance innovation and knowledge exchange in the industry.”
The launch also includes a formal partnership with Forward College, reinforcing the commitment to inclusive education and skills-based learning pathways.
Howie Chang, Co-Founder & CEO of Forward College, said: “Our collaboration with Exabytes and AWS reflects our shared vision to bridge the digital skills gap and prepare students for future-ready careers. Through the Cloud Centre of Excellence, we are creating meaningful access to cloud education and hands-on learning experiences that will equip our students—and the broader B40 community—with real-world capabilities to succeed in the digital economy.”
The AWS x Exabytes CCoE is among several forward-thinking initiatives planned for 2025 and beyond as Exabytes continues to champion SME digitalisation, AI adoption, and regional cloud readiness. The CCoE integrates innovation and talent development to tackle skill gaps, build pipelines, and future-proof the workforce. As Southeast Asia’s leading AI, Business App, Cloud, Digital, and E-commerce solutions provider, Exabytes remains committed to building inclusive digital futures through meaningful partnerships and innovation hubs like the CCoE.
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