Reebonz recently opened their flagship store in Kuala Lumpur, Malaysia. Strategically located at the heart of the city’s shopping district, the newly opened 4,000 square feet physical store is the third in the world after their flagship stores in Singapore and Australia.
The store’s architecture reflects the brand’s take on modernity with a sleek minimalistic design and gold accents. Reebonz, being the largest luxury e-tailer in Southeast Asia, constantly innovates to provide their customers with consistent and complementary services across all touch points by anticipating their needs through holistic use of customer data and providing experiential relevance to targeted audience segments.
Reebonz has not only provided customers with a trusted platform to buy and sell luxury but gives access to the widest range of products across more than 500 designer brands.
Customers have the option to browse and shop on the go through its mobile app for iOS and Android and now, have an added channel of experience with its physical store. This further delivers its promise of convenience through an Omnichannel strategy.
“With this new store, we aim to empower our customers by providing them a more seamless user experience, giving them more control in their buying process,” said Nupur Sadiwala, Head of Corporate Development and Strategic Projects.
The Reebonz store in Kuala Lumpur will be the first of its kind, allowing customers to purchase online and self-collect at the store, giving them more flexibility on available collection options.
Going big on Omni-channel marketing, Reebonz has leveraged on technology to bring about smart targeting to its customers.
“Through data analytics, we are able to better understand and predict our customers’ shopping preferences. This ensures communication is relevant and timely through their channel and device of choice. Our goal is to help them make the most informed choices before their purchase decision - weaving valuable moments across every shopping experience they have with us,” said Sharanjit Kaur, Senior Manager, Global Marketing.
