The Signature Group infuses contemporary Italian design and elegance in the local kitchen market with the debut of the MIAMI Kitchen, in collaboration with Biefbi Cucine and Bertone Design from Italy.
As part of the Italian Festival 2017/18, the celebratory event held at the Signature Kitchen Lifestyle Gallery in Kota Damansara, was attended by distinguished guests, developers, architects, designers, media clients and graced by honorary guest, the Italian Ambassador in Kuala Lumpur, H.E Cristiano Maggipinto. Also present were Dr Samuele Porsia, the Italian Trade Commissioner, Mr Aldo Cingolani, CEO and founder of Bertone Design, and Biefbi Asia & Middle East Sales Director, Mr Francesco Battistelli.
MIAMI Kitchen, a project by Biefbi Cucine and Bertone Design, the group that is well known for Italian car styling since the 50s - is the first kitchen designed based on inspiring solutions and materials used in automotive with hi-tech solutions; totally designed with a car design approach. Design and usability are perfectly combined in this project, where the right balances between refined aesthetics and ergonomics forms creative solutions without neglecting the functional aspects.
According to Aldo Cingolani, CEO and founder of Bertone Design, “The MIAMI Kitchen concept draws from Bertone’s experience in car design where the concept of form and function is crucial, and stands as a solution of great aesthetic value and high industrial quality, placing itself in a high-end market.”
Characterized by forms and sinuous lines which match harmoniously to the straight lines, MIAMI Kitchen proposes a contemporary design with some vintage touches, emphasized by the elegant use of sophisticated materials such as Peltrox® for the worktop and backsplash. The colour palette is from the heritage of Bertone’s brand, where central to this new concept is a colour which marked the automotive design history: orange, which is very dear to Bertone and also used for the legendary Lamborghini Miura.
“The MIAMI Kitchen is designed to evoke an exclusive and quality living experience,” says Signature Kitchen Group Sales Director, Mr. KS Lau. “Today, new high-end
condominium projects and luxury properties with world class designs are being developed in Malaysia. With its stylish and sleek design, exceptional quality and Italian craftsmanship, the MIAMI Kitchen is the definitive choice in these homes, bringing an exclusive touch of Italian elegance and complementing the interiors in a truly unique style,” he added.
The Signature Kitchen Group has a strong history centered on quality, design and craftsmanship since 1994. Since the launching of its Signature Lifestyle Gallery at its headquarters in Kota Damansara, the gallery has showcased new and iconic designs, exemplifying key brand attributes such as inspiration, innovation, cutting-edge technology, world-class designs, and a commitment to provide customers with prestigious lifestyle brands through international brands such as Binova, Biefbi, G/F,
Miele, De Dietrich and Ariston; not forgetting its in-house brand – Signature Kitchen.
Biefbi Cucine has been producing high quality, stylish kitchens in Italy since 1976. In the pursuit of design and the application of best technologies, Biefbi has always held a constant desire to improve itself in order to satisfy more demanding customers, always paying attention to the market evolution.
At the launch, Signature Kitchen Group also unveiled the latest appliances range from Italy’s leading cooking appliances brand, Ariston in a special cooking demo by Chef
Stefano Griber from Enoteca, featuring specially curated Italian specialties.
