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RHB Bank Berhad in collaboration with RinggitPlus has bridged the digital gap for credit card applications with the introduction of RHB RinggitPlus XpressApply via 'ChatBot', a real-time messenger-style platform on RinggitPlus.com.
The ChatBot service with RHB, provides Malaysians with a unique way to apply for credit cards.
ChatBot enables consumers to apply for RHB credit cards at any time of the day and complete an application in just five minutes.
All applications and documents will be processed online and customers are only required to collect their credit card at the nearest RHB branch upon approval.
"RHB aims to provide an improved credit card application experience following the overwhelming response from customers for personal loan applications with RinggitPlus.com.
“Through this AI-powered ChatBot, customers can enjoy a simple, fast and seamless credit card application experience that resonate with their lifestyles,” said Nazri Othman, acting head of Retail Banking, RHB Banking Group.
RHB has been partnering with RinggitPlus, to enable online personal loan applications for selected financing products over the past few years.
“We are extremely excited to extend our partnership with RHB from their Personal Loans to Credit Cards.
“RHB’s ChatBot application for personal loans on RinggitPlus has already exceeded all our expectations so we are looking forward to replicating this success with Credit Cards.
“RHB’s commitment to providing market-leading customer experience and convenience is the perfect foundation to build digital-first banking for Malaysians,” said Siew Yuen Tuck, Group chief executive officer of RinggitPlus.com.
As part of the Group’s digital thrust, RHB alongside RinggitPlus has enhanced the application process through the introduction of ChatBot.
With the convenience of ChatBot, customers can pause their application process and continue at a later time.
Support functions are also optimised for the user, whereby users may inform the ChatBot of their request for assistance or to speak to a customer service personnel.
In September 2017, RHB introduced SouthEast Asia’s first online personal loan application processing via ChatBot, and as of 20 March RHB has disbursed RM24 million in personal loans to applicants from this platform.
